Today we’d like to introduce you to Rashelle Campbell
Hi Rashelle, thanks for joining us today. We’d love for you to start by introducing yourself.
I first began rug tufting as a way to beat lockdown stagnation and by the end of 2020, I had launched my first ever rug collection under Rashelle which sold out within an hour. At that moment people were looking for joyful, playful, and colourful pieces to fill their home with. Since then I have developed into a textile brand offering imperfect hand-tufted rugs, accessories, and clothing. I’m most known for my “flubber” designs —this design features bold, abstract shapes and bright colours inspired by my favourite childhood movies and my early 2000’s bedroom. Groovy floral shapes pay homage to Austin Powers, while cute checks, squiggly patterns, and palettes of creamsicle orange and lemon yellow offer Lizzie McGuire’s Disney channel dynamism. Since my first ever collection, my products are sold in over 10 retailers internationally and I have collaborated with such powerful brands including the WNBA.
Would you say it’s been a smooth road, and if not what are some of the biggest challenges you’ve faced along the way?
It has been smooth in many ways where my products truly speak for themselves and when you look at them you can feel parts of me within. The bumpy parts have been protecting my brand and my designs, I have had many instances of those stealing my designs and branding which can be quite triggering. As much as I can let that slide of seeing other designers ripping me off, it does affect me and it’s been a mental struggle to just let it go sometimes.
Can you tell our readers more about what you do and what you think sets you apart from others?
I have a background of public relations and photography but I am most known for my tufting designs! The groovy floral shapes and my “flubber” rugs which was the first designs I ever did back in 2020 with rugs. Since, I have expanded into designing glassware, accessories, and clothing which stay in the same bubble of designs. I am most proud of being able to still do what I love to do and that I haven’t given up on my dreams. Keeping a colourful perspective on life and instead of letting my childhood imagination go as I get older I do the opposite and I hold it very dearly to me and make sure it’s protected.
Can you tell us more about what you were like growing up?
My parents have told me I was a very “unique” child where I would talk to myself in the mirrors and I could entertain myself for hours on end. I have always been in love with clothing and accessories, I remember dressing myself up in my mom’s clothes and wearing her heels around the house. I also was very much into being on stage with my dance performances to Britney Spears “Lucky” or being in a Christmas play. I wasn’t very shy which is funny because now I feel the complete opposite! I have always been drawn to colour and it really speaks within my products and branding.
Contact Info:
- Website: https://www.rashelle.ca
- Instagram: https://www.instagram.com/rashelle.ca/
Image Credits
Kasun Blue and Anita Yuen (depending on the photo)