Today we’d like to introduce you to Kendyl Leuck.

Hi Kendyl, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.

One of my favorite things to do in the morning is pick out my outfit. When COVID hit, that didn’t change—it just prompted me to start taking photos of them. Since March 2020, I’ve been documenting my weekly outfits, which ultimately sparked an idea I’d been sitting on for years: using my name as a pun for a business.

As an entrepreneur, I’ve experimented with countless ideas—throwing spaghetti at the wall to see what sticks. It’s been a lot of trial and error. But over the past year, I realized I needed something for myself—a workbook to organize my closet, identify my best colors, and refine my personal style. With hundreds of photos cataloging what worked and what didn’t, I saw a gap in the market: a comprehensive guide that didn’t seem to exist. And then it clicked—I should try image consulting!

With over 10 years of experience in branding and the fashion industry, I knew I had a strong foundation, but I wanted to ensure I had the right credentials. I earned my Image Consulting certification through IAP and immediately got to work branding myself, launching my website and Instagram, and developing my services. To attract clients, I started by offering free sessions through the end of the year—and it worked! Unlike other ventures I’d tried, The Leuck Book gained traction almost immediately. Within the first 24 hours, I had seven leads, four of whom converted to clients.

I initially offered a wide range of services, but I quickly learned the importance of refining my offerings over time. Clients were particularly interested in wardrobe coaching and styling, but color consulting was a consistent request—even before I felt confident enough to offer it. Since I was self-funding The Leuck Book while working a full-time job, I focused on keeping overhead low and dove into as many free resources as possible. Offering complimentary color consultations helped me gain hands-on experience while building testimonials. By the time I completed my 20th consult, I knew I needed formal training to solidify my expertise. I enrolled in a color consulting course through Style Academy International, and it was the perfect fit—confirming that I was already on the right track.

In August 2024, I officially launched The Leuck Book, and since then, I’ve worked with over 70 clients, including six paying clients since I began charging just over a month ago. I currently operate on multiple platforms, including Etsy and my own website, and my services now include:

– Etsy Color-Only Analysis
– Digital Styling
– Color + Shopping Analysis
– Wardrobe Coaching
– The Leuck Book Workbook
– Color Analysis Gift Card

I love what I do and it doesn’t feel like a job. It’s a feeling I believe everyone deserves to experience in their professional life, and I can’t wait to see where this journey takes me next.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

Starting a business from the ground up has come with its fair share of challenges—especially being entirely self-funded. Without a big budget, I’ve had to get creative with developing my materials, from designing Instagram content and print materials to handling my own photography. Every aspect of my brand needs to look polished and professional, which has pushed me to be resourceful in ways I never expected.

Since my business is built around personal image, I also have to ensure that my own style is a strong representation of both who I am and how I can help my clients. That means curating outfits from my existing wardrobe that align with my color palette while showcasing my expertise in fashion and styling.

Beyond aesthetics, one of the biggest hurdles has been getting my name out there—finding clients, building a strong social following, and creating content that entices people to work with me. It takes time, consistency, and a lot of trial and error.

On top of that, being self-funded means every dollar counts. From the beginning, I’ve tracked all my expenses—down to the smallest purchases, like stamps—so I can make intentional financial decisions. I’ve had to weigh what’s most important to invest in now versus what can wait. Some things, like client materials and branding essentials, are necessary to keep funding, while others, like upgraded software or high-end photography equipment, can be put on hold until the business grows.

But through all the challenges, some of the most exciting moments have been when I receive inquiries from new clients who found me organically—people I have no direct connection to. Those moments reassure me that everything I’ve been working on is paying off, and that my brand is truly starting to gain traction. It’s a reminder that despite the hurdles, this journey is worth it.

Can you tell our readers more about what you do and what you think sets you apart from others?

The Leuck Book is a personal styling and image consulting business dedicated to helping individuals discover their unique style, refine their wardrobes, and build confidence through fashion. My work is rooted in a deep understanding of color theory, personal branding, and styling strategies that make getting dressed both effortless and empowering.

I specialize in color analysis, wardrobe coaching, digital styling, and travel styling, helping clients curate wardrobes that align with their lifestyle, personality, and natural coloring. One of my key offerings is my Color-Only Analysis, where I provide personalized color palettes to help clients make more intentional shopping decisions.

What truly sets The Leuck Book apart is my personalized, inclusive approach. I work with individuals of all ages, genders, and backgrounds, and I love seeing how each person expresses their unique sense of style. No two clients are the same, and that’s what makes this work so exciting. You can see this diversity reflected in the digital style pulls I’ve shared, showcasing a range of aesthetics tailored to each client’s personal preferences.

I don’t believe in a one-size-fits-all formula for style. Instead, I focus on helping people feel like the best version of themselves through a wardrobe that reflects their personality and goals. My process is designed to make styling feel approachable, fun, and sustainable—never overwhelming.

One of the things I’m most proud of is how quickly The Leuck Book gained traction. Within the first 24 hours of launching, I had multiple client inquiries, and since then, I’ve worked with over 70 clients. The most exciting moments for me are when new clients reach out who found me organically—it’s proof that my work is resonating beyond my immediate network.

Ultimately, The Leuck Book is about more than just fashion—it’s about helping people see themselves in a new, more confident light. The moment a client realizes how powerful the right colors and wardrobe choices can be is what drives me, and I’m grateful to play a role in that transformation.

We’d love to hear about how you think about risk taking?

I’ve always believed that risk-taking is an essential part of growth—both personally and professionally. That doesn’t mean I take risks recklessly, but I do believe that calculated risks are necessary to move forward.

One of the biggest risks I’ve taken was launching The Leuck Book. While I’ve experimented with different business ideas over the years, this was the first time I truly committed to building something from the ground up, investing my own money, and putting myself out there in such a visible way. Since my business is rooted in personal image and styling, I knew that in order to succeed, I had to be both the face of my brand and a walking example of what I teach. That meant showing up online, sharing my expertise, and making myself visible in ways that felt vulnerable at times.

Putting myself out there—whether it’s posting on social media, sharing my insights, or showing up on camera—has been one of the scariest but most necessary risks I’ve taken. It’s one thing to have an idea and work on it behind the scenes, but putting it out into the world, knowing it will be seen and judged, is an entirely different level of risk. There’s always that lingering fear of What if this doesn’t work? or What if people don’t take me seriously? But I’ve realized that the only way to grow is to push through that discomfort and keep showing up.

Being entirely self-funded has also required taking financial risks. Every investment—whether in courses, branding, or business tools—has been a decision I had to make carefully. I’ve tracked every expense, down to the smallest purchase, and had to decide what’s worth funding now versus what can wait. It’s been a balance between making smart, sustainable choices while also understanding that some investments are necessary to grow.

Another risk I took early on was offering free sessions when I first launched. It may seem counterintuitive, but I saw it as an opportunity to gain experience, refine my services, and build credibility. It worked—those initial clients helped me gain testimonials, refine my offerings, and eventually convert into paying customers.

For me, risk isn’t about jumping blindly into the unknown—it’s about making strategic moves outside my comfort zone in pursuit of something bigger. And while it can be nerve-wracking, I’ve found that the biggest rewards often come from the moments when I take a leap, trust my instincts, and see where it leads.

Pricing:

• Etsy Color Only Analysis – $25
• Color + Shopping Analysis – $75
• Digital Styling – $100
• Wardrobe Coaching – $250
• Workbook – $35

Contact Info:

• Website: https://www.theleuckbook.com
• Instagram: @theleuckbook
• Facebook: https://www.facebook.com/people/The-Leuck-Book/61566964560387/#

Image Credits

Images by Bronwyn Fargo Photography.