Today we’d like to introduce you to Bekah Joy Parker

Bekah Joy, we appreciate you taking the time to share your story with us today. Where does your story begin?

My journey, like that of many creative entrepreneurs, had its share of twists and turns, taking me across state lines and down a few unexpected paths. But when I discovered the world of cosmetology, I immediately knew it was the right fit. As a child, I always felt like an artist at heart, yet none of the mediums I explored ever fully resonated with me. I dabbled in visual arts, music, and performance, and even auditioned for the special arts school in my hometown of Charleston, SC—though I wasn’t accepted.

Then, I took a leap of faith and moved to Austin, TX—a city I’d never even visited—after spontaneously applying to school there. That’s when I found cosmetology. It felt like the creative outlet I’d been searching for, and along the way, I discovered a vibrant community of lovable misfits who shared my passion. After relocating to Portland, OR after graduation, my skills, my drive to help others feel incredible, and my connection to this unique community only deepened.

Eventually, bjoyartistry was born—an embodiment of my commitment to creativity, self-expression, and empowering others. I threw myself into the industry, experimenting with different niches until I found the one that truly set me free: male grooming and editorial hairstyling and makeup. This is where I feel most creatively liberated and fulfilled.

I’m sure it wasn’t obstacle-free, but would you say the journey has been fairly smooth so far?

My journey was anything but smooth, but anyone who knows me knows I’m a hard worker. I was determined to make this happen. A huge shout-out to all my fellow industry professionals who know the struggle.

I cried a lot. My first salon job had me feeling physically ill every day. I had moved to a new state where I knew no one, with no connections to lean on, so I put myself out there. I reached out to people on social media, showed up to workshops, did a lot of free work, and even relied on good old Craigslist to get the word out.

While I’m confident in my craft now, it wasn’t always this way—and I’m still on this journey. Self-sabotage and imposter syndrome are impossible to avoid. If a cut isn’t perfect, I’ll lie awake thinking about it. But man, when you get it right and see the smile on your client’s face, it makes it all worth it.

I get to style weddings and help someone feel beautiful on their most special day. I cut and style hair for big job interviews, family reunions, and everything in between. Through all the highs and lows, I’m here for you. And if you trust me with your look, I promise I’ll trust myself to get it right. You deserve nothing less. (AND have a lot of fun doing it.)

As you know, we’re big fans of you and your work. For our readers who might not be as familiar what can you tell them about what you do?

I consider myself a beautification engineer. By day, I work in a barbershop, and whenever I have spare time, you’ll find me on set, styling and doing makeup. I love the contrast between these two worlds and how each informs and enhances the other.

My art style is bold, creative, and dynamic, blending high-fashion editorial aesthetics with the precision and detail of classic grooming. I specialize in high-color, high-concept looks that push the boundaries of beauty, while also offering the technical expertise needed for everyday styles.

One of the achievements I’m most proud of is coordinating a full set of models and looks for an international art showcase in Portland. This event brought together artists of all forms, and I was fortunate enough to contribute my vision. I developed a concept, booked the models, sourced and created the outfits, and of course the best part- I created hair and makeup designs for each look. I even coached the models down the runway. It was a challenging feat, but the overwhelming support I received and the chance to see my vision come to life was beyond rewarding. That’s what it’s all about for me.

Any advice for finding a mentor or networking in general?

The best advice I can give is to be fearless and put yourself out there. Try new things, meet new people, and explore what makes you feel truly alive—what fuels your energy. Once you find that, keep following it. At the same time, it’s crucial to set boundaries and learn to say no to things that don’t spark joy or align with your vision. It took me a while to fully embrace this, but it’s all part of the creative process and growth.

Contact Info:

• Website: [email protected]
• Instagram: @bjoyartistry_
• Facebook: https://www.facebook.com/bjoyartistry/
• Other: https://g.co/kgs/rYniZf7

Image Credits

Models:
@localeann
@annika_martinez_
@_mmcmiranda
@rachelstonedoll
@nah.cole
@faerie_princess
@lilyclifford
@macsaucex
@_evansamy
@callaelowe
@ohsyndeyno
@demysfetched
@bella_soul
@keihona_rinker

Photographers:
@mewphotovideo
@gritchelle
@katherinepnw
@taylorpendleton
@irinanegreanportraits
@beautifulfeelingphotography
@demarreafrazier

Studio:
@newwavestudio
@colbaltstudiopdx
@beastdaylight
@cream.creativespace