We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Andres Salomon

At Salomon Sounds Music, my mission is to help artists bring their unique vision to life through music that resonates and inspires. With over 20 years of experience, I’ve seen how powerful music can be—not just as sound, but as a way to tell stories and connect with people. For me, this work is personal; it’s about more than producing tracks. It’s about building relationships, understanding an artist’s vision, and pushing creative boundaries to create something meaningful and timeless. Whether you’re just starting out or an established name, I’m here to collaborate with you and craft music that truly reflects your story. Let’s create something extraordinary together. Read more>>

Christina Cruz

Nightshade Family includes a music label, DJ collective and sound production company. However, our main focus and driving force right now is becoming a non-profit organization dedicated to empowering individuals through electronic music performance, creation, and harm reduction initiatives. Our mission is to create safe, inclusive spaces for the Athens and Atlanta communities by providing access to music resources, promoting nightlife safety, and offering harm reduction tools. Programs will include drug and drink testing kits, Narcan training, and safe transportation options. Read more>>

Dr. Tanvi Tijoriwala

At New Earth Care, our mission is simple yet powerful: to create products with purpose—formulated with ingredients that are backed by science and designed to deliver real results. As a naturopathic doctor specializing in skin and hair health, I’ve witnessed firsthand the frustration of patients searching for effective beauty solutions. Too often, I encountered products that either failed to deliver results or were made with subpar ingredients at ineffective concentrations. Read more>>

Jennifer Negrete

Thank you for asking! My mission is deeply personal to me. It all started with wanting to provide for my sister, family, and friends, by creating a business where they could work alongside me and be part of something meaningful. I’ve always believed in the power of supporting those closest to you, and my goal is to create opportunities that help them thrive. The beauty industry is filled with products that overpromise and underdeliver. Many brands make bold claims without the science to back them, while others include effective ingredients but fail to use them in the right percentages. Some also claim to be clean but have harmful ingredients in them. The result? Consumers spend their hard-earned money on products that don’t work. Read more>>

Joy Bostrom

My Story: When I became a mom at 22, I wanted nothing more than to give my son all the love, comfort, and security in the world. Like many parents, I thought bedtime was the perfect moment to connect, so every night, I would read him stories and rub his back until he fell asleep. It was our little ritual, and it felt beautiful, kind, and full of love. What I didn’t realize at the time was that I was creating a dependency. By always being there to help him fall asleep, I didn’t teach him how to settle on his own. This pattern grew, and for 12 years, every night, I rubbed his back until he fell asleep. Without intending to, I made it harder for him to feel secure and confident in his ability to sleep independently or be comfortable alone in his room. Read more>>

Litsa Dejulio

I help singles learn how to manage money stress and stop living paycheck to paycheck. Over the years, I’ve learned that when you manage your time, you also need to consider how you spend your time and energy. My mission is to support the journey of self-discovery and growth, helping individuals craft a life filled with purpose and joy through intentionality and mindful living. Read more>>

Attieh Shahvarpour

Years ago, my deep passion for becoming an Electrical Engineer led me to pursue excellence in the field. However, like many others, I was strongly driven by my environment and the encouragement and approval of those around me and I sought fulfillment in external sources and accomplishments. I was fortunate to be surrounded by amazing people and mentors who supported me every step of the way, and I am forever grateful to them. Read more>>

Quinton Daniels

Our mission is to cater to all independent artists who are looking for an opportunity. We want to help develop artists of all genres to come and learn how to be their own business personnel as an artist. This mission means so much to me and us because artists need help! They don’t know who to trust anymore! Music is still important, and our creatives are giving up because of the lack of help, trust, and direction. So many artists are afraid to commit, communicate, and to explore their dreams and opportunities. Artists are quitting and finding other things to do that wouldn’t fulfill their souls like creating would. We want to bring back the community of artistry, creative love, and freedom! We can’t save it all, but we want to try with the help of personnel’s who’ve got experience in the industry. OceanFive has layers, we have management and A&R’s who are geared towards growth and development! We are here to help! Read more>>

Allann Arnold And Victoria Payne

At Sloan Hollace Hill Country Interiors, our mission is to craft thoughtful, character-filled spaces that reflect the heart of the people who live in them while honoring the beauty of the Hill Country. For us, this mission isn’t just about creating beautiful homes—it’s about fostering deeper connections between people and the spaces they inhabit. This mission stems from our personal journeys and complementary design perspectives. As co-owners, Allann brings her deep roots as a Texas native, infusing our designs with warmth, authenticity, and a respect for Hill Country traditions. Victoria, originally from San Diego, adds a streamlined California-cool sensibility to our work, blending a coastal ease and modernity that elevates every project. Together, we create spaces that are both grounded in regional character and effortlessly timeless. Read more>>

Lisa Rankin

Our mission is to create light, fresh wine experiences that bring people together. We do this through naturally lower-alcohol wines reimagined for modern lifestyles, where feeling good and tasting good are the perfect pairing. Our Fria Frio journey began over a glass of wine (naturally!) when we found ourselves discussing how wine culture was evolving. As longtime wine enthusiasts, we noticed our own relationship with wine changing, and we saw this trend echoing all around us. Read more>>

Scott Reiman

I used to manage a cannabis dispensary in San Francisco, and my favorite thing was helping customers find products that would improve their quality of life. People wanted to consume cannabis for so many different reasons, and many new consumers were overwhelmed by all of the options on the market today. They also were hesitant to venture into the dispensary out of fear that they were not going to get honest answers from the staff. In starting Fog City Cannabis, I made it my mission to educate all consumers, from the novice to the connoisseur, on all things cannabis. I sit down with new consumers to find out their reason for wanting to use cannabis so that I can truly find the right product for them. Seeing people finally find that product that provides them with the effects and relief they desperately desire gives me so much joy, and it is the main reason why I do what I do. Read more>>

David Sodemann

At Boho Camper Vans, our mission to “inspire adventure through both travel and living” stems from a deeply personal place. My journey began with the liberating experience of camper van travel. It’s not merely about reaching a destination; it’s about embracing the journey itself. The freedom, simplicity, and connections forged along the way are truly transformative. Read more>>

Caitlin Anderson

My mission is to capture intimate moments through a cinematic, vintage-inspired lens that is deeply rooted in a personal belief: that life’s most meaningful memories are often the quiet, fleeting ones. I am not just a photographer; I am a storyteller who see’s beauty in the subtle interactions, the small gestures, and the unspoken emotions that define the essence of a moment. For me, photography has always been a way to preserve the intangible- moments that, without careful attention, would slip away unnoticed. Read more>>

Mauro Semedo

My agency’s mission is to help small sustainable and eco-friendly brands become the obvious choice for consumers. These are the brands that are good for the planet and people, and I’ve chosen to work exclusively with them for a few important reasons. First, there’s the challenge of consumerism and waste. I believe sustainable brands are actively addressing these problems, and by helping them succeed, I can play a small part in making a positive impact on these larger issues. But beyond that, what draws me to these brands is their vision. They don’t just sell eco-friendly products, they promote a way of being that aligns with my vision in life: helping people help themselves. Read more>>

Angela Ramirez

At All Cancers Matter Strong Together, our mission is deeply rooted in personal experiences and the understanding of how devastating a cancer diagnosis can be—not only for the patient but for their entire support system. Our story began with Angela Ramirez, our founder, who faced stage 4 cervical cancer three times. Each battle came with profound physical, emotional, and financial struggles. Despite these challenges, Angela discovered an unyielding strength and purpose to help others navigating similar journeys. Read more>>

Frank Osekowsky

Our Mission is simple to help baseball players to become successful with their careers and to make sure they have financial stability after there playing days Read more>>

Chloe Shelton

I like to think of my business, Chloe Shelton Films, as a Creative Preservationist Media company. Historic preservation is my mission. I am a lover of things from the past! My aim is to preserve history, people, memories, feelings and ideas through high-value narrative films, documentaries and photo restoration and colorization. I take both fanciful and down-to-earth approaches to my projects, chosen to best preserve and evoke a feeling. Read more>>

Eddy Wilson

In 2018 I was a music artist and was working part time a at a supermarket. Student loans started to get garnished from my paycheck. It started eating into my expenses and I didn’t know what to do. I called my mentor who is a financial consultant for professional athletes. He sat me down and gave me financial literacy 101. from that day on I started to reevaluate my career and legacy. I started to study finance and economics from doing so I realize that financial literacy wasn’t so prominent in my community. A lot of people who share the same cultural similarities as I hadn’t been exposed to financial literacy and wealth building strategies. I learned how vital financial literacy was for someone’s family and they’re generation to come. It brought a sense of freedom and independence that I feel as tho everyone deserves. At “Wilson Financial Consulting” Our mission is to create wealth where it don’t exist one legacy at a time! Read more>>

Andrew Shelby

Self development through creative expression is the purpose of my journey. Establishing a sense of being or belonging is my why. Proving myself worthy is the growth of my actions. At this point, my growth becomes the continuation of my journey and why I take action in self-development and creative expression. Purpose, contribution, actions, and growth. 

Ever sense I was a child the only thing I felt I was good at was expressing myself through any creative mediums of art. Whether that was through painting, drawing, poetry, video or photography, and design. It was also the only categories where I felt accomplished or proud of what I put together. It didn’t always have to make sense but it was just all about the process involved to come up with something from original thought.
Read more>>

Nikole Clemens

From nanny to mom, my journey led me to create bows inspired by my spirited little wildflower, Jazzelle. As she grew, so did my craft, and now, as a homeschooling mom, I’m turning my passion into a business. Jazzelle joins me in this venture, sharing my love for crafting and entrepreneurship. Together, we’re creating custom, unique, and stylish bows for girls of all ages, making memories along the way. We aspire to empower fellow moms to chase their passions, proving that motherhood doesn’t mean sacrificing your goals and dreams. In fact, sharing the journey with your little ones can be incredibly fulfilling. Read more>>

Jeremiah Maestre

I had the honor and opportunity to help disrupt the fitness industry. To paint the picture and give more context, the group fitness industry was at a boom at the time. I moved to New York City in 2015 and group fitness studios were starting to pop up like wildfire. The energy, the music, the communities, the spiritual like experiences you would partake in, all while breaking a sweat with strangers that felt like friends. Soul Cycle was leading the charge at the time and had expanded rapidly. Rumors were circulating that the founders sold to Equinox for close to 100 million dollars. Read more>>

Sulky Ghoul

I started streaming in 2021 because of the COVID quarantine as a way to stay connected to people and share connection with others. I feel like it’s always been one of my biggest motivators in what I do. Sometimes one person may be the reason why someone else stays around another day, another month, another year. And something wonderful can happen in that time that moves a person out of their depression, out of their rain cloud, and gives them an opportunity for positive shifts in their life which ultimately gives them reason to live. Connection and community is so important to the foundation of what I do. I always hope to bring that love of community into everything I do, and hopefully my audience connects with me in that way as well. Horror is also a small community of freaks and weirdos and I love to be a part of. Connecting to others who share the same interests makes all of us feel a little less alone. Read more>>

Jacklyn Rodriguez

My practice is dedicated to creating a space where individuals can learn to love themselves and live wholeheartedly. This mission is especially focused on serving the perinatal population across Texas and within my community. Pregnancy, postpartum, and loss come with unique challenges, and I aim to provide the support that I once wished existed for me. There’s a common misconception that therapists somehow transcend human struggles, but my own journey taught me otherwise. I’ve experienced postpartum depression three times, and with each experience, I found myself stuck in perfectionistic expectations that only deepened my struggles. I too believed I was the exception, someone who should manage it all seamlessly. Read more>>

Melissa Rodriguez

Our small business is driven by a deeply personal mission: every purchase helps support our youngest son, Kai, in his journey with cerebral palsy and epilepsy. Kai was diagnosed with epilepsy at just two weeks old, and by the age of one, he underwent a partial hemispherectomy in hopes of stopping his seizures. While the surgery succeeded in reducing his seizures, it left him with a weakened left side, requiring ongoing physical and occupational therapy, as well as regular medical appointments. We live in a small valley where specialized therapy options for children with special needs are limited, so we make frequent two-hour drives to the nearest children’s hospital for his care. Every penny of profit from our shop directly supports Kai’s medical appointments, therapies, and any equipment or sensory items he needs as he grows. This mission is incredibly meaningful to me, as it’s not just about running a business—it’s about ensuring Kai has the resources he needs to thrive. Read more>>

Heather Smith

I became a mother in 2017 and launched my first business in 2019, I quickly learned the physical and emotional toll it takes to manage and balance both. Motherhood is such a beautiful journey filled with magical moments, long exhausting nights and countless emotions. The task list of being a mother and a business owner can be never ending. I found myself exhausted, lonely, burnt out and overwhelmed but when I looked around in my community other women seem to be handling and managing it perfectly or at least it felt that way to me. It wasn’t till I started to sharing my feelings and struggles with other women did I realize that so many other women feel EXACTLY how I feel. Read more>>

Jayme Arnold

The story behind the book, so to speak. We took our love of reading, my love of writing, and the skills we brought together to make up our Under The Cover Book Boxes. I was previously doing what’s called a blind date with a book at a local farmers market and it was a big hit. People really enjoy the surprise of not knowing what book they’ll get. But what really brought us up in the industry right now, is the Author of the month book boxes we offer with a subscription. Our readers have the choice to keep the author of the month box, swap it for a blind date with a book, or they can skip their month entirely. It is their choice. We have things in place, so that you don’t end up with a book you already own as well. Read more>>

Devante Jones

I was raised by drug addicts an alcoholics . I promised myself to be better Read more>>

Amanda Ralston

Amanda Ralston, a trailblazer in neurodiversity and nonbinary perspectives, traverses the world facilitating immersive workshops and addressing diverse audiences at academic institutions, executive circles, and creative collectives. Their unique approach illuminates the transformative potential of playful engagement as a cornerstone of cognitive flexibility, collaborative synergy, and groundbreaking innovation. By embracing neurodivergent thought patterns and challenging binary constructs, Ralston’s sessions foster environments where unconventional ideas flourish, leading to enhanced creativity and revolutionary problem-solving across various fields. Read more>>

Sira Diakite

the essence of my healing business and inspiring personal story: Rooted in Tradition, Guided by Love Sira Monique Diakite, a proud daughter of Western Africa’s Mali, carries the torch of her grandmother’s legacy in herbal healing and Eastern medicinal practices. From a tender age, she learned the ancient wisdom of nurturing body, mind, and spirit. Her grandmother’s teachings emphasized that true healing emanates from within, igniting a passion in Sira to share this holistic approach with the world. Read more>>

Isabella Alvarez

Sitting in a Tennessee legislature can engender discomfort from the extreme and topical bills contended. Most of these apply to our personal lives, with direct impacts on how we go about every day as a Tennessean. And some of these affect the people who aren’t even in the room where this debate occurs, the people who aren’t included in the conversation. Sitting in senate while the lives of undocumented immigrants are threatened is an unjust reflection of civility our state, even more unjust as the only Hispanics in the room. In almost every space of authority, there is rarely a perspective or voice to represent the massive Hispanic community of our state. Read more>>