We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Consuela Tayeb
The Story Behind My Mission with Littlebug Face Painting Littlebug isn’t just a business—it’s a reflection of my passion for creativity, self-expression, and connection. My mission is to inspire others to embrace their dreams, no matter how big or small, and to remind them that joy and creativity are essential parts of life. As a child, I always felt the magic of art. Painting, drawing, and creating allowed me to express myself in ways words couldn’t. But as I grew older, the pressures of life and expectations made me question whether pursuing something creative could be a “real” path. When I discovered face painting, it reawakened that childhood wonder. It wasn’t just about painting faces—it was about giving people, especially children, a moment of pure joy and a chance to see themselves as something extraordinary, even if just for a day. Read more>>
Anna Woods
Our mission is all about breaking free from the ordinary and embracing the bold, the dramatic, and your true sensual self. We exist to inspire women who dare to stand out, and those who want to make a statement. In a world that often seeks to tame the wild and the unconventional, our goal is to be a spark. We want to encourage others to create art that is bold, without restraint, and with all the theatrical flair possible. Why? Because the world needs more than just what’s expected. It craves the daring, the unexpected, and the deeply authentic. Our mission isn’t just about pushing boundaries; it’s about celebrating the artistry of life itself, every messy, dramatic, gorgeous moment of it. Read more>>
Aaron Baker
As a person living with a spinal cord injury for more than 25 years, I have not just survived, but thrived because of three very specific areas of influence. The quality of my life began with the education and empowerment process of physical, mental and emotional rehabilitation. I rediscovered my passions in the world when I was reintegrated back into society through outdoor recreation programming. And, I have found purpose in advocating the necessity of investing in science and research. Our 501 (c)(3) non-profit, Adversity Into Adventure Foundation, highlights rehabilitation, recreation and neurological research as the three fundamental pillars (3R Ethos) by aligning and integrating with other high-impact organizations for the disabled community. Read more>>
Evan Bernosky
One of the main goals of my online course business, the “Wealth Well” is to go back to the roots of making money which is to read to learn. I believe that is truly is a lot easier to make money than back then with a lot of everything being online. Instead of posting lots of ads constantly saying that I can change someones life and help them quit their job, I’m saying ill sell you a pdf with a step by step guide to learn either stocks, drop shipping, or amazon FBA with the soul purpose of you own the course for life and you can learn at your own pace. Proven fact, the more you read the more you comprehend. so my mission is to cut these posers out and be one of the leading brands that’s straight forward with its customers but also providing a great services Read more>>
Dina Somsamouth
Our mission is to create inclusive and empowering spaces that celebrate diversity, foster authentic connections, and promote equality. Through the dynamic energy of dragon boat racing, music, art, and community-driven events, we aim to break barriers, amplify underrepresented voices, and bring people together. We are dedicated to building a stronger, more united community by celebrating LGBTQ+ identities, multicultural traditions, and the power of teamwork and creativity. Read more>>
Phillip Williams
Growing up in South Bay San Diego their are not many places for growth, especially of the african American decent who want to strive for more in this community. My mission is to have a becon in the community that is black owned and help people grow in all facets of life. Services I want to Incorporate are Photography studios, Fitness/ athletic training, co opt space, and content creation & support to all. Read more>>
Marie Fiorin
Leni James was born from a deeply personal journey of combining my love for fine jewelry with the transformative power of manifestation. Jewelry has always held symbolic meaning—whether passed down through generations or given as a token of love. I wanted to elevate this symbolism, creating pieces that serve as more than adornments. They are tools for intention-setting, talismans designed to harness the Universe’s energy to support people in manifesting their desires and raising their vibrations. Read more>>
Brian Goldstein
I was a special Education Student from the 6th Grade through my first year of college, I remember in my Special Education English Class Teacher in the 9th Grade Mrs Falk telling a class of special education students that she was training us to be the best employees possible and I stood up and told the teach why the hell would you ever tell us we could never be our own bosses. I have taken that message from then and always wanted to help underdog companys/ people grow their business exponentially. Read more>>
Rayvin Miller
SavageSkillWork was born from my passion for basketball and the drive to help others excel both on and off the court. Having experienced firsthand the transformative power of discipline, coaching, and hard work, I realized my purpose was to empower athletes to unlock their potential. This mission is deeply personal—it’s about giving back to the game that shaped me and inspiring the next generation to dream big, work harder, and achieve greatness. My vision is to build confidence, skill, and resilience in every athlete I train. Read more>>
Darren Mann
My mission holds deep meaning for me because it represents a pivotal moment in my life. While pursuing my MBA, I couldn’t shake the feeling that something was missing. One day, as I was reading John Maxwell’s No Limits, I discovered a mention of his coaching program designed to train individuals as John Maxwell coaches. Intrigued, I called to learn more. As they explained the program, I felt a clear sense of purpose—I knew I had to do it. Read more>>
Sarah Rincon
My mission with Rincon Curativo is deeply rooted in my personal journey as a queer, first-generation Latina therapist and the daughter of immigrant parents. Growing up in a Colombian household, I witnessed firsthand how mental health was often misunderstood or ignored within our culture and how cycles of pain, silence, and unspoken grief persisted across generations. These experiences shaped my passion for creating a space where the complexity of our cultural identities is honored and where individuals can find support in navigating intergenerational wounds. Read more>>
Xavius (zave) Robinson
As Founder of the GreaterLove Foundation, our mission is simple “Show the world, a Greater Love!” My parents, grandparents, and extended family have always exemplified love. My mother is an educator of more than 20 years, my father has been a father figure to many in his extended family and community. My grandparents who played an active role in my upbringing have been active in their church and the lives of their families for decades. Love has always been a verb in my life, it is who I have been raised to be. Read more>>
Dr. Sophia Trevenna
I am always driven by two things: expressing all the gifts inside me fully and meaningfully and inspiring hearts to fly open by sharing my words and work so that others going through what I’ve been through don’t have to suffer so much or feel alone. I believe we come into this life full of potential that can be fully actualized no matter how hard life is. And my life has been hard, as has the challenges faced by my clients. Yet with tools, support and connection to our deep inner knowing, we can overcome what is thrown onto our path and be all the stronger and wiser. The mission of my work is to be a living example of merging intuition with intellect to be my whole self while helping others do the same through my books, self paced course, group programs, and one-to-one 12 week transformational coaching. I’ve helped hundreds unlock how they can recognize their intuition apart from their own thoughts, learn how to listen to signs, dreams and body signals to access their higher wisdom, and connect with their personal Spirit Guides, ancestors and Angels so they can feel held by higher support. Read more>>
Erica Morel
Our mission is help women feel confident. Over 10 years ago I was very overweight. I was so unhappy with how I looked most importantly how I felt daily. I would hide in pictures. I would cry In dressing rooms. I was not happy. I was a mom to 2 little girls and couldn’t keep up with them. Till I found my coach it changed my life. Yes I lost the weight but most importantly I found a new self. I learn not only to eat better. Deal with the real reason behind the self sabotage. My mission is make women feel safe on their health journey Read more>>
O Zhang
My mission as a portrait photographer isn’t just about making people look good—it’s about helping them be seen, feel powerful, and look extraordinary. This mission comes from a very personal place. I grew up in a remote village in China, far from the life I live now. In my early years, I didn’t have my parents around or the comfort of friends. I didn’t have toys to play with, and I was surrounded by strangers. As a little girl, I felt utterly powerless. When I was four, I reunited with my parents, and life began to change. We moved to Guangzhou, a vibrant city near Hong Kong, and from there, my journey took me to Beijing, London, and eventually New York. These moves weren’t just geographic; they were transformative. They shaped how I see the world and how I see people. Read more>>
Christopher Padgett
About nine years ago, I was at a low-point in my life. I had made choices I wasn’t proud of, I had lost relationships, and I had moved miles away from my home to stay close to my daughter. In many ways, I was more alone in my life than I had ever been. I looked at my life and saw the ashes of what I tried to build. I thought about the stories I had chosen to believe in my life that set me on a path that led to ashes. In the middle of this, I began working at a community garden in the town of Aliquippa, Pennsylvania, a town where I now live. I began helping construct a prayer labyrinth there, a circular path designed to walk, meditate, and bring your questions to God. And especially, to listen. It was there, I walked and listened and waited for God’s voice to talk to me about my own healing. Read more>>
Shirlene Quigley
Dancing Disciples is A 501(C)(3) NONPROFIT MINISTRY, SHARING THE GOSPEL THROUGH DANCE, WORSHIP, PRAYER, AND THE WORD OF GOD. AT DANCING DISCIPLES, OUR MISSION IS TO INSPIRE, WIN SOULS FOR THE KINGDOM OF GOD AND UNITE PEOPLE WORLDWIDE THROUGH THE TRANSFORMATIVE POWER OF DANCE. BRIDGING THE GAP AND SERVING AS A NONPROFIT PLATFORM FOR FAITH-BASED ARTISTS, DANCERS, AND CONTENT CREATORS. SPREADING THE GOSPEL IN OUR COMMUNITIES & OFFERING FREE TOP-TIER CLASSES FOR ARTISTS WHO WANT TO TRAIN WITHOUT COMPROMISING THEIR FAITH. WE INVITE YOU TO JOIN OUR GLOBAL COMMUNITY AS WE DANCE, LEARN, FELLOWSHIP, AND SERVE TOGETHER Read more>>
Iran Rodriguez
At Iranica, my mission is rooted in empowering creativity and authenticity. Growing up in Chihuahua, Mexico, I was surrounded by art, cultural diversity, and stories waiting to be told. I started my journey as a photographer at 14, capturing moments that felt genuine and deeply human. Over time, I realized that beyond images, what truly inspired me was helping people and businesses craft visual identities that reflect who they really are. This mission is: everyone deserves to be seen for their authenticity. Whether it’s designing a brand, telling a story through photography, or creating meaningful content, I want to inspire others to embrace what makes them authentic. Read more>>
Christina Medina
The Story Behind My Mission For most of my life, I believed deep down that God made a mistake when I was conceived. This belief was reinforced by every traumatic event I endured—leaving me feeling unworthy, unloved, unsafe, a burden to others, alone, and never good enough. These limiting beliefs became the lens through which I saw my entire life, holding me back from living fully and authentically. But a few years ago, I took the most courageous step of my life: I decided to face my demons head-on. I began the hard but necessary work of embracing my healing journey. Through this process, I started to recognize the lies I had been telling myself for so long. I realized that while I couldn’t change the events of my past, I had the power to change the beliefs I carried because of them. I discovered my worth, my purpose, and the truth: I was never a mistake. Read more>>
David Bloovman
I was at a conference on textile recycling in 2015 and saw a pie chart of landfill composition- around 5% of landfills were textiles, but closer to 30% were food scraps that I knew could be composted. I came home from the conference and started a conversation with my wife, Michele, about starting a composting business. We both thought it would set a good example for our two daughters and decided to go for it. Read more>>
Elizha Colquit
As a kid, I always felt there wasn’t any real space for men to express themselves through style/fashion. It was always met with ridicule or judgement, and my main area of focus goes far beyond that of self expression, but rather that of self love, self discovery, and living in your own truth. What we wear or how we present ourselves to the world, is often a message about who we are within. Embracing personal style and expressing yourself through clothing is an effective way on communicating this message. Read more>>
Lenka Kubinova
A few months after my daughter was born, I noticed she was incredibly active during sleep—constantly wriggling and kicking off her blanket. This left her waking up cold and unhappy, which meant I was waking up too. Before long, we were all completely sleep-deprived! Determined to find a solution, I searched everywhere for a product that would keep her cozy without restricting her movement. When I couldn’t find exactly what she needed, I created it myself. Read more>>
Michelle Li
At Michelle Fifth Ave Nail Inc, our mission is to help people maintain beautiful, healthy nails—and to restore and nurture nails that have been damaged, so they can grow back strong and vibrant. Aesthetics are important, but healthy aesthetics are even more empowering, knowing that your nails are both beautiful and healthy. It’s when your customers feel positive and joyful that we know we’re making a difference—they can sense that we truly want the best for their nails. Read more>>
Reggie Jones
My mission is to build a successful life fueled by resilience, adaptability, and my deep passion for football. This mission is meaningful because it embodies how I’ve transformed challenges into opportunities. A couple of years ago, I attended DeMatha Catholic High School, a prestigious institution where I competed against some of the top football players in the nation. Despite my dedication, I graduated without scholarship offers but received two Preferred Walk-On (PWO) opportunities from Temple University and Delaware State. I ultimately committed to Temple as a PWO, determined to make the most of this opportunity. Read more>>
Leslie Wilmer
The mission behind sharing this book with as many who will read it, is to encourage parents, guardians even educators who deal with parents. I want to provide an outlook and perspective centered around parenting that may not be considered. Read more>>
Suzette Samour
The story behind my mission comes from something personal. I wanted to give other women what I felt was missing for me. I know what it’s like to not feel seen, to not have that safe space to just be yourself and feel truly beautiful. So, I decided to create that for others! Through photography, I’m here to help women step into their power, see their worth, and celebrate their uniqueness. It’s all about creating a space where you can focus on you, feel supported, and discover just how incredible you are! Read more>>
Kate Englebrecht
As a young child in the 80’s I had all the toys. If you can think of it, I had it. My room would get messy playing with everything, like disaster-level messy, so my mother and I would spend Saturday mornings putting it back together. We’d put it back together and rearrange it every time so that it felt fresh and new. This always left me with a magical and loving feeling inside and that love and magic served me all through my schooling years and still serves me as an adult. When there was a huge assignment due I’d clean and tidy my room and rearrange it so that I could get motivated to do the assignment, otherwise, I’d feel lost, unmotivated, and uninspired. Read more>>
Davonte “deuce” Harris
Almont Records is most definitely a mission-driven company. We at Almont stand for keeping Artists at the center of everything we do. The Artist and their vision should be supported, not modified for marketability’s sake. So our mission here at Almont Records is to change the scope, and redefine the music industry by bringing creatives back to the center. Read more>>
Eugenia Méndez
The Story Behind My Mission: Eugenia Méndez goes Personal and Professional The Story of My Life My musical journey began firmly after a promise made between my Self and my Body-Physical Plane. This promise defines my life’s mission: To communicate the energy of my spiritual plane to the collective physical plane through music. After several years of inner work, living, and performing music—whether as a pianist, singer, or performer—across various genres such as jazz, classical music, and their crossover with Venezuelan music of Hispanic and African origins, —and composing a few short-form pieces, I composed my first musical story: Read more>>
Alvaro Perez Miranda
Álvaro Perez Miranda, originally from Venezuela, discovered his passion for art and cuisine while studying art in the U.S. and Italy, later moving to Japan. There, he fell in love with Japanese culinary traditions and opened Wabi Sabi in 2018, blending artistry with hospitality. Partnering with master sushi chef Masayuki Komatsu, he launched Hiyakawa, Midorie and Ogawa, focusing on authentic Japanese experiences and meticulous ingredient sourcing. Named a Goodwill Ambassador for Japanese Cuisine, Álvaro aims to bridge cultures through food, creating welcoming spaces that celebrate community and creativity, where every dish tells a story of connection and craftsmanship. Read more>>
Dane Anderson
The mission of Homegrown Coffee Co. is deeply rooted in our personal experiences and values. Our journey began with a shared passion for the simple joys in life: the aroma of freshly brewed coffee, the warmth of a genuine connection, and the beauty of moments spent with others. We wanted to create a business that not only serves exceptional coffee but also cultivates an atmosphere where people can truly connect and celebrate life’s moments together. Read more>>
Erica Shoemate
The Story Behind My Mission “Empowering Purpose Through Culturally Inclusive Policy Solutions.” That’s the mission of The EN Strategy Group, a boutique policy strategy and consulting firm, I recently launched to tackle systemic inequities, inspire bold leadership, and drive meaningful change. This firm was born from nearly two decades of experience in public service and tech leadership, coupled with personal challenges that shaped my commitment to building bridges and fostering inclusion in the policy space. Read more>>
Denisha Mccauley
As a woman who’s experienced the challenges of being a mother, wife, and a businesswoman, I understand how easy it is to lose yourself in the daily hustle, prioritizing everyone and everything else over your own needs. Growing up, I wasn’t the pretty girl. I was perceived as the “tomboy” because I played basketball. I know what it is like to not feel “beautiful” because you don’t meet society’s standards. When shooting portraits I want every woman to feel like a model. I want each and every woman to feel empowered. Read more>>
Savannah Dsa
Savannah DSA is a group of ordinary working class people uniting to have a real voice in our workplaces, neighborhoods, and society. All of our members have experienced how difficult it is to thrive under capitalism, which is ultimately what encourages new members to join the work we’re doing to build and support our community in more just and fair ways. As a chapter, and national organization, we are all working towards a democracy that creates space for everyone to flourish – not just survive – and which answers the fundamental questions of our lives with the input of all. We want to collectively own the key economic drivers that dominate our lives, such as energy production and transportation. We want the multiracial working class united in solidarity instead of divided by fear. We want to win “radical” reform like single-payer Medicare for All, defund the police/refund communities, the Green New Deal, and more as a transition to a freer, more just life. Read more>>
Megan Mays
I spent the first 12 years of my career life as a intensive care nurse. While I loved taking care of people, I hated feeling unsupported and missed the creative part of myself. When I went back to school and transitioned to a career in interior design I vowed to create a business and life that I would love and that would help others love their life as well. In keeping with that feeling, when I design spaces for individuals, couples and families, I like to focus on keeping the design unique to each client, incorporating their personalities and things they love. Design is not “one fits all” and I believe you should be able to see your clients personalities in the design. Read more>>
Alison Ungaro
I’m excited to share the journey of Uthrive Wellness Inc., a non-profit organization that embodies the principles of love and mindfulness in education. It all began eight years ago when my youngest son’s kindergarten teacher approached me with an opportunity to teach mindfulness to the children. At the time, I was pursuing my certification in mindfulness and meditation, so it was a perfect fit for me. As a former school counselor, I found great fulfillment in blending social and emotional practices, storytelling, and art modalities with mindfulness techniques. Working with the students enriched their experiences and allowed me to collaborate with teachers to gain valuable insights into the needs of the classroom environment. Read more>>
Lindsay Gill
I started the Napkin Network on the last day of 2020 after witnessing how many moms, including myself, were struggling during COVID-19 to provide basic baby essentials for our children. I wanted 2021 to be a better year for moms across the country. Thus, I incorporated The Napkin Network with the mission of moms helping moms in need. Our goal is to provide free and easy access to basic baby essentials, like diapers, wipes, formula, and emergency food. Being a mom is a challenging and expensive role. As a mom of three, I know firsthand how difficult it can be to provide certain items, even in a stable financial household. Children are costly, and as they grow, the expenses increase. No baby and no mom should have to worry about where a clean diaper will come from. This mission is close to my heart because it reflects my experiences and those of many other moms. The Napkin Network aims to alleviate some of these burdens, ensuring that no mom has to face these challenges alone Read more>>
Spore Sister
Pharm to Body is a Black women-owned urban gourmet mushroom farm in Portland, Oregon, founded by co-owners Jasmine Barber and Dennise Mofidi, also known as the Spore Sistaz. At Pharm to Body, we view mushrooms as a transformative technology with the power to heal the mind, body, spirit, and environment. We believe mushrooms can heal and build resilience in Black communities. Read more>>