We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Dora Breaux

As a wedding and portrait photographer, as well as a studio owner, the mission of providing inclusivity in my marketing material is deeply important to me. Read more>>

Matt Shallenberger

Having a ‘mission’ as an artist is obviously critical but often elusive. Sometimes it changes with each project, and for me, develops alongside the project. Read more>>

Jacqueline Gallegos

Jacqueline is not just the founder of Shotz de Salud but its very essence. As a mother of six and deeply rooted in the vibrant traditions of Arizona and Sonora, Mexico, she embodies the resilience and passion that are central to the brand. Read more>>

Michaeline Fraser

The Black Book, is the go-to resource for finding black, trusted service-based businesses in the vibrant DC Metropolitan area. This marketplace helps thousands of clients discover beauty and creative professional services. Read more>>

Natorie Dior Moreno

In March 2021, my life took a dramatic turn. A severe car accident in Milpitas, California, left me with significant injuries to my head, right shoulder, and right leg after another vehicle rear-ended mine, totaling my car. Read more>>

Kayo Zhang

My mission is a tapestry woven from two vibrant threads. At its core, it’s a deeply personal odyssey into the heart of my own identity as a proud member of the Asian diaspora. Read more>>

Alex Ayodele

Before becoming a health coach, I worked for the all-natural, nontoxic skincare brand Tata Harper. I worked my way up to becoming their national educational trainer for the central and southeast United States, and during this journey, I was knee-deep in discovering holistic skincare techniques and developed a strong interest in healing problematic skin. Read more>>

Claire Comai

I started my company when I got sober at age 24, after struggling with addiction for nearly a decade. In sobriety, I needed a creative outlet to help me focus my energy and fuel my recovery. Read more>>

Eliza Podvalny

As a teenager navigating my own challenges, I often felt really isolated and overwhelmed by the struggles I faced. I wished for a safe space where I could share my experiences without fear of judgment, embarrassment, or burdening any of my friends. Read more>>

Marci Dickerson

As a lifelong resident of Las Cruces, our business mission has always been to take care of the community that takes care of us. We strive to provide meaningful employment and goods and services to those that live and work in Las Cruces. Read more>>

Amanda and Jamie Conkin

We are driven to connect with each person we encounter and are able to offer a photograph. Our unique camera creates an experience that allows validation, insight and fun for those who receive an aura portrait. Read more>>

Edye Bejarano

My mission having my dance team for kids and adults is to educate our dancers and people from around the world about the beautiful dance that South America has and also bringing a little bit of south America to all those people that have immigrated to this country and missing a little piece of their country. Read more>>

Tiffany Veney

Our company’s mission is to help change the negative stereotype behind construction companies. We want to restore faith in construction by educating our clients on the full scope of their project, setting realistic expectations, and providing great customer service. Read more>>

Cristina Tovar

When I first started Flourbud I wanted to utilize all these incredible farms we have here on Long Island because it drives my creativity and inspires me to see what is growing at any given time. Read more>>

Torrie Savage and Paula Bartlett

At its core, The Savage Way is a creative agency that focuses on eco-friendly, out-of-the-box services. However, “The Savage Way” is so much more than just the name of our company. Read more>>

Katie Doherty

We want to make it possible for anyone who has the vision and determination, to start a successful and soul-filling outdoor business. Read more>>

Asif Chowdhury

It all started when my mother was diagnosed with cancer, and I wanted to help her get better. During this journey health became my passion and I left my corporate job as an insurance adjuster to open my own juice bar business. Read more>>

Crystal Diosy Reyes

Growing up in Pacoima, a place lacking the kind of role models and opportunities that resonated with my neurodivergent and creative spirit, ignited a fire within me. Read more>>

Cameron Walden

MY Mission is so meaningful because the moving industry is saturated with companies who are not very passionate about their work and just looking for their next dollar instead of doing adequate work by the customers. Read more>>

Stephanie R Perry

The story behind my mission is to provide clients with high-quality, professional services in an eco-friendly environment. I strive to have business strategies, motivate my clients and grow my clientele. Read more>>

Sara “Bish” Bishop

I believe, a business as personal as mine will be flat without deep core values. As a photographer I get to learn so much about my clients and they allow me into special times in their lives. Read more>>