We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Cherami Thomas

Truthfully, I founded Thomas Blonde with the intention of providing luxury home fragrances but what I soon realized was that this was just a byproduct of what would become my actual mission which was to inspire women to be, “Far from Ordinary.” Read more>>
David & Angela Blacker

AirGigs.com was born out of the intersection of our experiences running a recording studio in New York City and the evolving landscape of the music industry catalyzed by the internet. Read more>>
Jessi Sheridan

In the summer of 2022, I was sick with COVID-19 and found myself with a lot of time to think in quarantine. Roe v. Wade had been overturned the week prior, and I was lying in bed feeling helpless. Read more>>
Alex Loveless

Our Mission: Admissions Angle offers personalized college admissions services for middle and high school students looking not only to maximize their college acceptances, but also to see the process as a reflective and empowering experience for sustainable personal growth. Read more>>
Marcelo Zelicovich

At Doctor Aromas, our mission is deeply personal to me. I’ve always been driven by a passion for crafting immersive environments that not only enhance well-being and create lasting memories but also lead in scent innovation. Read more>>
Tracey Bradley

My mission is simply to lead others with LOVE to LOVE because God is LOVE. My assignment is to guide hurting and broken women to a place of healing and wholeness using the same biblical principles, tools, information, and strategies that healed and delivered me. Read more>>
Aryn Henning Nichols

In journalism, a common phrase is “if it bleeds, it leads.” The notion that the tragedy, the negativity, the trauma must be the leading news story is something we see in mainstream media every day. Read more>>
Leira Thornton

Freedom of time for my Family while still making income was my mission in wanting to be a successful small Business Owner I knew it would take lots of work and dedication to build but building my dream business all while being able to have the flexibility, I needed were key. Read more>>
Elena Knapp

My mission as a calligraphy artist is to keep the art of calligraphy alive and thriving. This includes sharing the beauty and joy of calligraphy with others, promoting its importance in preserving cultural traditions, and inspiring creativity through my unique and expressive artwork. Read more>>
Treshana Gaskin

My mission is to serve the people. As someone who works on the crown I believe its imperative I check my energy before I start to work and speaking life over the crown is a must. Read more>>
Brianna Gaffney

The story behind my mission.. hmm.. You really made me think on this one it’s like I know my mission but I never actually sat and reminisced on where it all started. Read more>>
Hanna Olivas

My name is Hanna Olivas, and my mission is one born from a moment that forever altered the course of my life. It began with a stark revelation from my doctor, a reminder of life’s fragility and the urgent need to live with purpose. Read more>>
Pam Longobardi

My artistic trajectory took a turn when I stumbled upon vast mountains of plastic spewed out by the ocean on Big Island, Hawaii. I was at a particularly remote and uninhabited area but the piles of plastic were so deep, multi-colored, multi-shaped. Read more>>
Star Ericka

My mission and purpose for TMT was to inspire success and transform one life at a time. Something I learned as a correctional officer. Read more>>
LAURA THOMPSON

At LKT London, our journey began with a shared commitment to consciousness and sustainability. We envisioned a brand that not only offered unique, handmade homewares but also made a positive impact on the world. Read more>>
Brenda Stone

My mission is to create a open hearted coaching atmosphere for women to intentionally identify their strengths, talents and gifts; discover their purpose; develop achievable goals; and to be held accountable to persist and successfully completing those goals. Read more>>
Andrea Choate

The overarching mission of Soul Mechanics Healing is to heal the world one person at a time. When life as we once knew it came to a screeching halt around the globe during the pandemic, it became abundantly clear that a lot of people were hurting. Read more>>
Ope Dina

Kathari is a space fragrance brand looking to elevate scents in places we live. The ethos of the brand is founded around clean and simple design and ingredients. Read more>>
Francesca Popescu Ife

FPI (Francesca Popescu Ife) Art Initiative was established in 2022 as an art advisory and curatorial business focusing on creating pop-up exhibitions featuring emerging and mid-career artists from countries not as widely represented in New York or other major art markets. Read more>>
Dr. Elle Harris

I started my company to solve an overarching problem in the human services industry. I worked with young adults from the ages of 13 to 21 who were in foster care and in my few years of working with them every child that aged out of foster care left without a success story. Read more>>
Marina Boswell

At Model Behavior Buffalo, our mission is clear: to make modeling and high fashion content accessible to everyone. We believe that everyone should have the opportunity to enjoy the excitement of creative photoshoots, regardless of their background or appearance. Read more>>
Esther Lewis

My heart for this work stems from my own experience raising a black boy in Indiana as a single black female. I can remember when my passion ignited for education advocacy. Read more>>
Lauren Bissett

I don’t know where I would be without the bumps along the way that have led me to pursue the business and dream I am currently pursuing as a full-time florist. Read more>>
Ian Rutter

Success in fly fishing requires patience, careful observation, and the execution of a plan. This can be said of many things in life, but the real reason people go fly fishing is to have fun in the outdoors. Read more>>
Julia Rios

I started Worlds of Possibility in January of 2021, during a time when I had been ill for a year, and also was feeling down about the state of the world. Read more>>
Camilyn Leavitt

Our mission at Camilyn Beth is to create well made garments for women to feel confident and beautiful at their most special events. I truly believe that when you feel beautiful in what you are wearing the confidence is with you the entire event. Read more>>
Taylor Redd

Our mission at Redd Rose Vodka is deeply rooted in our commitment to quality, community, and inclusivity. Inspired by the desire to provide consumers with a premium, sophisticated drinking experience, we embarked on a journey to craft a distinctive flavored vodka that transcends expectations. Read more>>
Sandi Johnson-Boyds

As a licensed mental health professional, my mission is to assist women in transforming into individuals who are enthusiastic about life. Read more>>
Vernon & Carla Butler

Our mission is to provide the ultimate in youth sports. More than that, we really want to help build a community through sports. We look to focus on the growth of the entire child not just athletically. Read more>>
Rebecca Norris

Back in 2020, I went through a health scare that really made me reflect on life’s priorities. Around the same time, I had just upgraded my camera gear. Read more>>
James & Lanae Nelson

In the midst of the chaos that swept the world in 2020, we found ourselves on our balcony, seeking solace from the uncertainty swirling outside our doors. Read more>>
Kelsay Pattillo

Growing up, I was always surrounded by creativity. My mom owned a salon for over 20 years, and being in and around that scene was my first introduction to the hair and beauty industry. Read more>>
Fabiola Paul

I have always had a passion for traveling since I was just 12 years old. It all started when I spent six weeks in Haiti with my mother’s family. Read more>>
Joshua Thomasson

At Triangle Barkitecture, our mission is driven by a deep commitment to saving the lives of pets in need while celebrating the immense talent within our local design community. Read more>>
Vanessa Aflalo

Green Tomato is an online platform for small farms and small businesses to showcase their products and reach our community. Read more>>
Paula Maust

I co-direct the baroque chamber ensemble Musica Spira with my friend and colleague Grace Srinivasan. Our mission is to bring the underrepresented stories of early modern women musicians to life through thought-provoking programs that shed light on women’s multifaceted contributions to music history. Read more>>
Simon Davius

EAC specializes in bringing out ones true potential. Showing people how to unlock that potential by knocking down the blockages that are standing in the way from achieving the results they truly want and dream of and what those blockages actually are as they are almost always blind to us. Read more>>
LaShone Wilson

From the time I was born, and throughout my twenties, l lived and breathed in survival mode. I almost always felt as if I was climbing up hill. Read more>>
Chelsea Pelsone

I wanted to create a travel company for people that wanted to go on adventures, but had no one to go with. As I began to embark on group trips, I found a community of like-minded people that we’re not just looking to travel, but we’re seeking to find some thing. Read more>>