We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Andeana Stewart

Tiny’s Blessing is a heartwarming business that’s all about giving back and spreading joy. Catering to nursing homes, children’s homes, foster homes, and more, it’s a way for me to make a positive impact in my community. Read more>>

Michelle Carrington

I began my journey in the beauty industry as a makeup artist over a decade ago, working backstage at Vancouver Fashion Week, making up brides for their big day, and doing makeovers at my local Sephora. Read more>>

Kire Torres

For me, being a mission-driven creative isn’t just about creating visually striking artwork; it’s about using my talent as a means to showcase the beauty and diversity of my culture. Read more>>

Snaps Clothing

When Snaps Clothing Co. founders Patrick Lynn and Ed Baronne set off to start a company to fulfill their passions outside of corporate America, they didn’t quite know they would eventually be turning men’s fashion on its head. Read more>>

Marshadouglas Sydnor

As pioneers in the Natural Eyewear industry, Shades Of Shades®️ takes pride in its purposeful approach, emphasizing inclusive eyewear across a spectrum of nude complexion shades. Ensuring no individual feels marginalized is paramount to our mission. Read more>>

Jamin Butler

Our mission is and has always been to unify, teach, and reach people in a way that promotes growth and sustainability in areas that have traditionally been inaccessible. Read more>>

Latoya Smith

I’m a former mechanical engineer turned boudoir photographer, sex doula, and feminine embodiment coach. My company, Greenville Boudoir exists today because I began a personal journey to radically loving and trusting myself. Read more>>

Nicole Ashley Allen

The story behind my mission is to do one thing and that is to capture happiness within a photo. Never in my wildest dreams did I ever think that I would be a photographer. Read more>>

Bob McCutcheon

The Vault is (and always will be) a passion project. Our mission is to create an environment where artists can connect, collaborate and share. We build a state-of-the-art facility and gathered an award winning team with a vision to elevate the experience beyond anything accessible in the region. Read more>>

Tenora Edwards

As the founder of the Pink and Black Honors, Tenora Mia Consulting, and the Minority Resource Networking Expo, I am thrilled to share with you the profound story behind the mission that drives our organizations. Read more>>

Sofia Avner

The mission of my company embodies a multifaceted approach rooted in real estate, technology, government projects, finance, and international trade. Read more>>

Ariel Ling-An Huang

I love telling stories through visuals. It is what I have wanted to do since I was 15. Luckily, I had the chance to do a series of show programs to promote rap stars in Taiwan. Read more>>

Shani Fay Allman

Absolutely, I’d be delighted to share the story behind our mission at Shani Allman, LLC. The core of our mission is to empower entrepreneurs to break free from constraints and amplify their voices through podcasting. Read more>>

Karina Flonnoy

Studio X Recording’s mission is deeply personal and rooted in my own experiences and those of the communities we aim to serve. As a mixed-race, Black and Mexican woman, and a second-generation American, I’ve navigated the complexities of identity, belonging, and representation from a young age. Read more>>

Kim Yee

Our Karate West vision is to share our knowledge of martial arts and our understanding of natural laws to empower others to reach their true potential and live their best life by balancing the physical, mental, emotional, and spiritual. Read more>>

Tina Downing

I knew at the age of 6 that I wanted to work in pediatrics, but convinced and determined to become a pediatrician, I studied pre-med to become a pediatric surgeon. Read more>>

Maria Paulina Cota-Hungar

When I was 5-6 years old my grandfather taught me how to make different kind of knots, he was a fisherman and his knowledge about knots was very impressive. Read more>>

Toni Brown

During my life, I’ve noticed a deeper thread that weaves through the fabric of my mission: a commitment to building the visibility and reputation of Black women. Read more>>

Calvin Mann

​It was the summer of 1992 and I took a job at a friend’s home day care center as a Child Care worker. I was 25 with a 3-year old son of my own; caring for about 12 kids from 1-5 years old. Read more>>

Charisse Burton

I grew up believing I did not have a voice or a purpose. I believed I was insignificant and unimportant. You see, I had what I refer to as a very “colorful” childhood. I was brought up in a very abusive home. Read more>>

DENNIS WEAVER

The WHY. We here at The Organic Marketing Association believe Organic is THE BEST for PEOPLE & PLANET and that MORE PEOPLE should be enjoying the WHOLESOME, HEALTHFUL BENEFITS of ORGANIC. Read more>>

Amanda Perez Abreu

My story behind my mission to offer home ownership comes from my desire to address societal issues such as affordability, stability, and wealth building. Read more>>

Shé Langley

I believe in the transformative power of mission-driven businesses to positively affect communities, build generational wealth, enlighten stagnant minds, disrupt the status quo, and more. Read more>>

Shelly Walsh

Our mission is to advance alpaca genetics in the US through education, collaboration, best breeding practices and environmental stewardship while bringing joy to the local community through interaction with and education about alpacas. Read more>>

Jonathan Floyd

Box Of Care is a gift giving company based in Kenner, LA right outside of New Orleans. It started in a corner of a 2 bedroom apartment and with 3 founding members that turned into a solo business owner. Read more>>

Ciera Reeves

KpopWise, born out of a passion for the vibrant world of K-pop and Asian entertainment, stands as a dynamic publication dedicated to delivering comprehensive content that goes beyond the surface. Read more>>

Kayla Abe

My family on my dad‘s side are all farmers from Salinas, where they grew lettuce, celery, and onions. My mom had her own fish & produce market in Berkeley where Alice Waters shopped for Chez Panisse. Read more>>

Cordae Mcafee

In a world where style clashed with stereotypes, Soie Apparel emerged as a beacon of change. Born out of the frustration of being unfairly judged for wearing protective headgear in public, the brand Soie, meaning satin, embarked on a mission to redefine fashion and break down stereotypes. Read more>>

Yvette Helberg

“As each has received a gift, use it to serve one another as good stewards of God’s varied grace.” 1 Peter 4:10 When my husband, Phillip, and I were working on getting our business up and running, we looked back on what got us to this point. Read more>>

Barbara D. Gaskins

last year I lost my god brother due to overdose in addition to overdose he was formally incarcerated. I know you probably don’t have a lot of time so I’ll be brief. His mom passed when he was around 10 or 11 and he didn’t have a role model so he found his self on the street. Read more>>

Marcus Reliford Jr

My roots are in Detroit. I left right after I graduated from high school to Atlanta Georgia. I had much success in the corporate world when I was there and I was able to climb the corporate ladder at a very young age in the grocery retail industry. Read more>>

Michael Tari

Our mission behind our company is to not only just capture photos of people but to capture people in the ‘moment’ because we can tell an amazing story in that way.. Read more>>

Lacee Brown

At Brown Box, we wholeheartedly embrace everyone—both locals and visitors—as an integral part of our extended Kanab family. Our mission is to cultivate authentic connections that enrich lives and ignite inspiration. Read more>>

Keniya Montgomery

My Mission is to spread awareness about Unity . I create constantly because it reminds me that I have the freedom of expression , which is a gift . Being fully expressed is the true form of freedom , and without that we do not have unity. Read more>>

Alice Cheung

My high school had such a small population of Asian students that we didn’t even show up on the school demographics. Instead, we were lumped into the <1% “Other.” Read more>>

Brian Vanderpool

Our mission at the Design Lab is to provide a creative space for local and out of town creators, while putting out our own creative works, as well. We are more than your average screen printing/graphic design company. Read more>>

Gabrielle Garcia

When I was about 16-17 I saw a video on Instagram where a woman was doing free self harm, stretch marks, and standard scar coverup tattoos. Read more>>

Mike Tourville

Things don’t always reveal themselves right away. The Healing Voices Project, now a non-profit organization, has a simple mission: to share the stories of those with lived experiences of substance abuse, advancing awareness and supporting community programs to combat addiction. Read more>>

Aysia Woods

HereHome is a lifestyle company that creates experiences, content, resources, and products that enrich the heart + home. We’re dreaming of a world where everyone feels welcomed. This is HereHome’s mission. Read more>>

Tay Moore

“My mission is rooted in my own personal journey with self confidence and low self-esteem. Although I have never dealt with skin problems , I understand the impact that skin issues can have on one’s confidence and overall well-being. Read more>>