We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Russell Wiggins

The mission behind the business is that I wanted to provide a better cup of coffee. I enjoy a good cup or gourmet roasted coffee and with a background in Corporate and Federal Sales with Xerox. Read more>>

Ashlan Skidmore

Doing photography long inspired me from my grandmother’s photo albums and I truly enjoyed how photos looked even as a little girl going through that photo album. Photos showed such an authentic love and I knew I wanted to keep that passion and love in my photography today. Read more>>

Monika Hilton

Hi, I’m Monika Hilton and 7 years ago, I was diagnosed with a rare autoimmune disease called Scleroderma meaning (hardening of the skin) It’s a connective tissue disorder that also causes chronic pain, skin tightening, joint stiffness, fatigue, intestinal complications and potentially organs failure. Read more>>

Othniel Horvath

As a very good friend of mine once said: “if your story reaches just one person and changes that person’s life, then it has already been worth it.” My mission in both filmmaking and graphic designing is that important sentence above. I believe in the power of art. Read more>>

Keaton Davis

As a father and husband who has always had a love for candles, it wasn’t until a few years ago that I realized just how unhealthy most traditionally made candles are for our homes and families. Read more>>

Jeni Swerdlow

My mission at DRUMMM Rhythmic Events is to connect the world in rhythm, one beat at a time. This year (2024) marks 25 years since I said YES to my journey on the drum. The year was 1999. Read more>>

Zenith Fae Gracyon

I am a late-diagnosed autistic person, and I have struggled to fit into neurotypical society, including employment endeavors, for my whole life. Self-diagnosing and then later being formally diagnosed as autistic has been empowering and validating on so many levels. Read more>>

Jenn Mason

Before I opened WinkWink, I actually worked for a decade at a domestic violence and rape crisis center. A lot of my work was supporting survivors and doing community education with young people. Read more>>

Tom Thiets

To get behind the meaning of our mission we must start with our mission statement. Our mission at Meals From The Heart is twofold: To respectfully serve our neighbors who struggle with food insecurity. Read more>>

Leslie Cason

2020 was a YEAR! At the time I was a military spouse with an active duty husband who was not allowed to come home from his current duty station, because we, his family were outside of the travel radius that was allowed. Read more>>

Gloria Kum

My career story started around senior year of college. I stepped in to fill in a co-director role of a 2-day conference that my Taiko (Japanese traditional drumming) club was hosting. Read more>>

Elleni Kempson

I came up with the idea for Queenz Sounds while doing my Masters at Water Bear. Being a musician myself I have experienced the difficulties in getting anywhere in this industry if you are in any way different from the norm. Read more>>

Tiffany Kory

As a 43-year old single Mom of one amazing boy, age 11, I have been blessed and honored to enter the sport of pageantry post-divorce. It is my personal mission to inspire single Moms to rise above adversity and overcome being single-shamed or having limiting beliefs that they can’t accomplish their dreams even alone. Read more>>

Lorenzo Marez

My interest in photography started in early childhood when my parents showed me our family photo albums. Read more>>

Eesha Patel

My business is 100% driven by my mission and vision for the world. I see a world where intergalactic peace is possible. This mission is meaningful for me because I know that the suffering we see on the planet today does not have to be this way. Read more>>

Alice Toyonaga

At the core of the different ventures I’m involved in, connection is so deeply embedded into the overall purpose. For example, at Modo Yoga LA, two hot yoga studios based in Los Angeles, we aim to be a catalyst for connection to breath, to body, to mind, to community and to the planet. Read more>>

Christine Thorpe

The mission of Stronger Tomorrow is to foster a supportive and optimized workplace which serves to influence and reshape wellness through the lens of diversity, equity and inclusion. Read more>>

Marvin Stockwell

For my publicity practice, I chose the name Champion the Cause to set a direction for the type of organizations I want to publicize. My goal is put my gifts as a communicator as the service of efforts that, in one way or another, map over to my values and make the world a better place. Read more>>

Glenna Devonport

The idea for Cool Little Ones started in 2020 when I had just been laid off at the end of my maternity leave due to COVID-19 pandemic. I found myself at home with a 3 month old and 2 year old, applying for all kinds of jobs and worried about my future. Read more>>

Ghita Sadoq

I focus on writing and creating films that center around women, especially those whose voices are often overlooked or dismissed. My goal is to illuminate universal narratives of self-determination, self-agency, and challenging societal expectations at every turn. Read more>>

Becky Beloin

Our mission is, “good for people and good for the planet.” These are more than words–this is how my family and I try to live our lives and I do my best to ensure I run every aspect of my business with this mission in mind. Read more>>

Majora Carter

I come from the South Bronx and I often am asked to work or visit places like in cities across America and around the world. I refer to these place as “Low-Status” communities. Read more>>

Rakhi Mutreja

At Spinning Wheel ATX, our mission is to foster creativity, sustainability, and community through the joy of DIY art and craft. We’re dedicated to inspiring young minds by emphasizing recycled art, providing an eco-friendly approach to creativity. Read more>>

Alexis Lenae

At IMIHI, our mission is to empower and inspire women of all backgrounds, to see themselves the way God sees them, reminding them that they are fearfully and wonderfully made in His image. Read more>>

Nancy Patrizi

Reverse Mortgage or HECM is a niche type of mortgage that is both misunderstood but that also has improved through the years. HECM’s were designed to help seniors (age 62 and older) age in place. Read more>>

Marcy Bursac

For me it was Olena. For my husband it was Grandpa Sam. We both felt called to adopt. I met Olena in western Europe at an orphanage. She was a teenager who had been dropped off by her family who could not care for her. Read more>>

Kimberly Lubin

I’ve struggle since my childhood with my own skin insecurities; my body odor and being allergic to nickel & grass. When I got older it only got worst. In my mid 20s I had enough and started researching natural alternatives. Read more>>

Shai Ortiz

In the dynamic realm of technology and entrepreneurship, Shai Ortiz shines as a symbol of progress. Not only does she possess remarkable business acumen, but she also embraces challenges as catalysts for creating lasting change. Read more>>

Shannon Brooks

My mission is to change the financial outcome of individuals and families who are located in low to middle income neighborhoods and communities because I’ve witnessed the struggle firsthand. Read more>>

Gerson Repreza

The mission for our business is to serve couples on one of their most important days of their lives; which is their wedding day. Our heart behind our business, why we started and why we do what we do, all started when my wife and I got married in 2019. Read more>>

Anthony Tamayo

I think it began with my grand love for watching old movies with my father. We would watch legendary classics like King Kong, Spartacus, Jason and the Argonauts and all of the Frankenstein and Wolf Man movies. Read more>>

Wendy Hee

At the core of my business is a mission that transcends mere craftsmanship; it’s a commitment to sustainability, creativity, and a conscious approach to fashion. Read more>>

Victoria Keith

I’m Victoria Keith, creator of Ask Victoria Financial Boutique. I’m a former car sales professional. I sold cars about seven years. During that time, I realized. people weren’t equipped to save money, time and haggling. Read more>>

Namita DigheShetty

Unlocking the misunderstanding between a dog and their guardian. That’s my mission. I grew up misunderstood and an odd one in a world where I did not fit in. Read more>>

Weslee Jane

I started out in the beauty industry when I was 19 years old. At 20 I got pregnant with my daughter. Being a young mom was a challenge and I struggled with addiction. Read more>>

Daniel Coston

My mission is to create and document to the best of my abilities, every day that I am here. I love finding things, taking a photograph that feels like that moment, and then sharing those moments with others. Read more>>

Roz Bagtaz

When I opened the gallery, I wanted it to be a benefit to the small mountain community of Nederland, Co. This community is full of amazing artists and I realized that the community needed a beautiful space not only to display and sell artwork, but a space for people to gather for art classes, talks, demonstrations etc. Read more>>

Lori Novis

My husband and I moved to western MA after living and working on the tiny Puerto Rican island of Culebra for almost 8 years. We chose to move to MA for its beauty, deep agricultural roots, and educational and cultural institutions. Read more>>

Naimeh Woodward

I left to pursue a career in the art world after 27 years of working in the healthcare sector. My departure was deliberate with a goal to be a change maker as an artist and an art administrator. I was determined to get tangible results. I wanted for what I did to make a difference and be of value. Read more>>