We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Patty Mason

Growing up in the public accounting industry, I worked for a number of CPA firms where I was exposed to how accountants provide services to business clients. I noticed that in most cases the CPA would speed up a meeting, get the specific task what needed to be done from the client and off they went. There wasn’t much of a relationship where questions were asked. If we did the bookkeeping for the client, it was very telling as to how they managed the finances in the business. The accountants never questioned what the end results of those financials were for the tax return, they prepared the returns and moved on. Read more>>

Preston Wallace

The story behind my mission began when I was admitted to Le Bonheur in 2012. Little did I know, this experience would become a pivotal moment in my life. A few years later, a close friend of mine had a vision of me as a character who could bring joy and entertainment to children in hospitals. Inspired by this vision, I knew that I wanted to fulfill this purpose and make a positive impact on the lives of these children. On February 16, 2022, I made the decision to promote myself as Spider-Man in my hometown of Hernando, Mississippi. Read more>>

Natassia Miller

Esther Perel famously says that the quality of our relationships determines the quality of our lives. And it’s true. Studies show that people in happy romantic relationships report higher levels of life satisfaction and well-being than singles. And better and more frequent sex leads to happier and healthier relationships. In fact, a satisfying sex life decreases stress, improves sleep, deepens connection, boosts immunity and sharpens the mind. Read more>>

Carissa Woo

I’m Carissa, LA’s pops-of-color wedding photographer, author, 5-star podcaster, and… …hopefully your soon-to-be coach and dedicated service provider I was voted best photographer 2 years in a row and have helped other wedding pros get bigger paydays and change their lives. And now, I want to do that for you. Read more>>

Jiarui Cai

Initially, my aspiration was to pursue a career in psychology, as I found great satisfaction in aiding individuals in managing their negative emotions. Regrettably, due to a variety of constraints, this path became unattainable. Instead, I transitioned into the field of fashion design, where I uncovered the ability to elicit inner contentment in individuals through the medium of their outward attire. This newfound mission became my vocation. Read more>>

Rose-Luce Joseph

Rose Royal Hair is a Luxury Hair Extensions Brand. The creation of Rose Royal Hair was sought from a long-time vision I had as a licensed Cosmetologist. I saw the need for a hair company that had everything to offer a woman. Beauty, Confidence, and Faith is what we enhance. We believe in the value of our hair extensions and that God is the foundation of everything including our brand. At Rose Royal Hair, we offer only the purest virgin human hair. We Specialize in the Finest Unprocessed Virgin Hair cut right from one single donors head. We have complete control of the production process as we collect each strand from the source country directly. Read more>>

Natasha & Damian Carrillo

The podcast and the financial education company were born out of a mission, and that mission is to help people manage their money with confidence. It all started when we decided to create this podcast, Black and Brown Make Green. We started the podcast because we wanted to make money more accessible to people. We wanted to share our story and strategies to help people feel more confident with money. Read more>>

Christine M. Roberts

My Mission: I am devoted to empowering professional women who feel trapped in their lives. My aim is to guide them in prioritizing their core values and making assured choices that drive personal and professional transformation. This mission stems from my personal battle with burnout. Juggling a demanding corporate role, where I constantly stood out, with my responsibilities as a wife, mother of two, speaker, writer, and volunteer was overwhelming. It’s a syndrome I’ve coined as the “Superwoman Complex.” Read more>>

Merrill Wilson

Our mission is to have our patients feel like their best selves. To walk out our door feeling and knowing that their Aesthetic provider has their back. We are not only in the business of enhancing our patients’ outward appearance, but also healing what’s inside. As RN’s patient advocacy and education is not something we take lightly. In this industry, we believe it is important to educate and make sure that we offer our patients what is uniquely best for each one. This is not the same for every patient as it takes a little time and empathy to truly get to know who they are and what their goals are in life. This is meaningful to us because in this industry, there can instances where it doesn’t become about the patient. It’s about business. We created our business for the love of our patients. Read more>>

Marton Veress

My name is Marton Veress, I am a professional touring drummer and educator. I started my journey in the US in 2012 when I received a scholarship at the Collective School of Music New York City, one of the finest music schools in NYC. I remember how scary and challenging it was to move to another continent on my own at such a young age. Finding myself in a community of other musicians from all over the world helped me to build connections and we started to explore the city together, go to shows and we became good friends. Read more>>

Lynn Mulhern

Community Cat Foundation is a San Diego based nonprofit rescue organization supporting the health and welfare of feral and stray cats in San Diego. Our mission is to be a be an advocate for cats where none existed. We established a sanctuary for those in need and expanded our reach to place others in permanent homes. Read more>>

Mona-Lee Belizaire

I believe that women should live satisfied lives and one of the ways to do that is to have a vision and birth it out. My mission is to equip women to confidently create and carry out their vision. During the pandemic, I had a lot of time to reflect on what was taking place and how I wanted to live my life. I knew that there was more to life than what I was currently doing at work and in life. I wanted to do more and impact more people. I have always been involved in empowering and encouraging others and my degrees (Social Work and Public Health) reflect my passion. I call myself “annoyingly accountable”. Read more>>

Megan Feveryear

As a creative in the music industry, constantly working to create content that hopefully moves others to gravitate toward something. My mission for my media company has always been and continues to be, to create content, friendships, and relationships that leave people changed. This could simply be a graphic someone comes across on their social media page, I want them to step away from viewing that visual more encouraged than when they first viewed this graphic. When working with individuals I want them to view the relationship not simply as a working partnership, but as an opportunity to gain insight and feel encouraged by the individuals they are working with. Read more>>

Jodie Davies

Next Session started when my love of surfing, my awareness of ocean plastic pollution and my growing pile of used wetsuits collided. Surfing is my passion, I love it, I love the ocean, its waves, sand, all it. So watching it be filled with plastics and treated like a giant dumping ground is difficult for me. I wanted to do something. Read more>>

Valerie C Brugal

Catalysta emerged as a solution to the many complexities and challenges that the art world can present to the young collector. The vision was to create a virtual space and destination to showcase the many talented Latin American artists to the rest of the world, while addressing the misconception that acquiring good art has to be complex. Read more>>

Ghazal Qadri

My mission as a freelance designer is deeply rooted in my creative energy and the drive to bring imaginative concepts to life. I draw inspiration from everyday life, and through my unique perspective, I aim to convey thoughts and ideas using the medium of art. My passion for art is the fuel that propels this mission forward. With my professional experience in visual design, I’ve had the privilege of working with various organizations, such as an educational non-profit institute and NGOs, to create compelling visuals for their initiatives. Read more>>

Hannah Corwin

I’ve always been fascinated by people. Who people are – everything about the person tells a story. Their style, skin color, accent, body shape, eye color, all tells a story about who they are and where they’ve come from and what they’ve been through and its my job to show that. Read more>>

Patrick Allen

In the midst of uncertainty and change in 2020, two hearts decided to take their lives into their own hands. Patrick, a dedicated restaurant manager, found himself grappling with the fear that his workplace might never reopen. Meanwhile, Gina, his wife and an ER nurse, was on the front lines, working tirelessly to save lives during a global pandemic. With their worlds turned upside down, they decided to channel their energy into something positive, something that would not only help them but also make a difference in their community and the environment. It was during this challenging time that WicksNWax was born. Read more>>

Joanna Murray

The Lord put on each of our individual hearts years ago, a compassion to help single moms, women struggling or those just trying to create a new life for themselves after past struggles. Fast forward a decade or more of talking and praying about it, and Midsouth Hope Garage was created in 2020. After becoming involved in the foster and adoption worlds, we saw how many women weren’t able to parent their children because of difficult life circumstances. While transportation isn’t the complete answer to solving this problem, it can play a large factor in being able to maintain a job with stable income, break dependence in unhealthy relationships, seek treatment for medical issues or addictions and also provide a dependable way to ensure their children get to school and home safely. Read more>>

Kelvin Louie

My passion for real estate didn’t develop by chance. I believe I’m on this career path to make a positive impact in people’s lives. My mission is centered on helping individuals, regardless of their current life circumstances. It’s all about establishing meaningful connections and crafting unforgettable journeys for everyone. I’m committed to safeguarding people’s assets and supporting their financial growth, as well as assisting those in distressed housing situations to prevent foreclosure. Read more>>

Desiree Gaitan-Buchanan

As a Latina, I saw an opportunity to launch Poplinen as a digitally native brand dedicated to being at the intersection of sustainability, inclusivity, and social responsibility. I wanted to make a difference in a space ripe for change. Poplinen was born out of my own pain points with the sustainable fashion space, and is dedicated to making sustainable fashion more diverse and approachable while bringing awareness to sustainability issues, which is imperative to creating a more equitable climate future. I believe there is an opportunity for a brand with sustainability, diversity, and inclusion at the heart of its mission to build affinity with the modern customer who is conscious about shopping with brands that align with their values around people and the planet. Read more>>

Ceth Miller

I am former collegiate student-athlete. I loved strength & conditioning in my playing days so much; in fact, that’s what has led me here today. I worked for several gyms before I decided to become my own entity. That was the best thing I could have done. I started Go Legend Training almost four years ago, and I haven’t looked back since. Read more>>

Melanie Ofenloch

While my profession is marketing consulting, my passion is drinking wine. I don’t consider myself a wine expert – just an everyday person with a love for the grape, a few annual Pilgrimages to wine regions and at the end of each year – an ugly Visa summary to prove it. It took me a long time to realize an everyday person (especially me) could write a wine blog. I am not a sommelier, winery owner, wine marketer or wine expert. But, how many of us are experts? Wine is a product that should be discovered, shared and enjoyed. Read more>>

DJ Lady Trey

I started my musical career as a female dj/ music promoter 4 years ago. I wanted to pay homage to my Jamaican background by promoting mainly Jamaican upcoming artistes. I know the financial hardships that the youth have to encounter in Jamaica, therefore I would promote their music for free. Read more>>

Adrienna Winfrey

Arin’s Nesting Place, a Domestic Violence and community advocacy ran by survivor Adrienna Winfrey. Arin’s Nesting Place was created in 2017 by Adrienna Winfrey our Founder. Adrienna hit the ground running in 2018 upon returning to New Orleans from Dallas, Texas putting in the groundwork to get educated on DV. Getting into the community to access the need and to be a voice for the voiceless. Previously Arin’s Nesting Place has provided a direct financial assistance to families, weekly talk show on DV and community issues surrounding it, advocated for community conversations with our govt candidates during election times, group and one on one survivor consults, outreach at community events, having Gala’s to honor Survivors, providing safety planning, housing (sometime taking people into her personal home, and providing needs to families, as well as previously opened a resource facility to provide wrap around services to the community. So much more. Read more>>

Keilah Meikle

My mission/journey truly is a gift from Jesus himself. Growing up, I would play in my mother’s makeup, do family nails, lashes, and just about anything in the beauty realm because it feels like such fresh air to me. This is not just a passion but truly what it’s like to walk in alignment with God and to follow your visions, goals, and aspirations. I first took time away from my true goal because I wanted to at least go to school, get my college degree, and then have it under my belt in my life. After I got my degree, I went straight to beauty school and started right away in my dreams which then came to a reality. Read more>>

Felicia Tucker

Oh, where do I even begin? My journey with V’licious formerly Luxury Yoni is deeply personal, and it all started with a rather unglamorous story – Oh, let me tell you, it’s a story that most of us ladies can relate to. Picture this: it’s that time of the month, and my cycle arrives with all its might. The pain, the discomfort – it’s like a monthly uninvited guest that just won’t leave. They weren’t just a monthly inconvenience; they took a toll on my emotional well-being. So, I’m on the couch, curled up with a hot water bottle, trying to find solace from the relentless pain. Like most of us, I went on a quest, a mission if you will, to find something – anything – that could offer some relief. I tried a bunch of pain medications, thinking they’d be my knights in shining armor. But, disappointingly, many of those promises fell flat. It was a tough pill to swallow – both literally and figuratively. Read more>>

Alicia Mathieu

At 14 weeks pregnant I received a call from my gynecologist that I needed to come in immediately. It was a stressful day because my husband was supposed to start one of his last classes to obtain his associates degree and wasn’t able to attend the appointment with me. That morning we were also arguing about who we would have throw the gender reveal party. He wanted his friend, and I wanted my sister. We were not happy with each other when I left the house for the appointment. So I get to the doctors office and as soon as the doctor walks in I hear “Well it’s a boy and he most likely has Down syndrome”… Instant tears. Mostly because he just blurted out the gender of my baby, and I didn’t want to know, but also because I heard the words Down syndrome. Read more>>

Que’ Shaon Williams

Christine Smith

I used to be overweight in my 20’s! I was at my all-time highest weight of 250 lbs. in 2014. I was working a computer job sitting all day and no longer was active. I was a soccer player growing up and stayed active but after college I continued to eat whatever I wanted but with no activity the weight creeped on! I realized I had to make changes! I tried a bunch of fad diets so I would go extreme, lose weight but then gain it back! It was when I decided to hire my very first coach to teach me sustainable lifestyle habits where I learned it’s not about a diet but having a healthier relationship with food! Read more>>

JaQuay Copeland

The brand’s mission was developed when I realized I could use home decor to directly and indirectly impact the lives of others. People love to commune in beautiful spaces, and I believe good hospitality includes creating an environment that’s not only livable but also beautifully enjoyable. That’s why each Dio Salva pillow is intentionally designed as a statement piece to catalyze conversation. Read more>>

Meeti Iyangar

Let me introduce myself, I am Nirmitha and I go by my nickname Meeti (means sweet in Hindi) and here is my story! I moved to LA from Bangalore, India in 2004 to go to FIDM, where I majored in fashion design. I have an undergrad degree in costume design from India, where I also worked as a costume designer for some amazing playwrights, on incredibly crafted plays for 5 years. My backstage work thought me some discipline and vigor to keep doing what i love. Also all credit to my super incredible mother who raised me to be loving but strong and follow my dreams. Read more>>

Lauren Child

My mission has always been to inform and inspire my community with locally grown flowers. The positive impact growing regeneratively and/or supporting local growers has on our shared environment is empowering. The therapeutic benefits we reap as a society are a welcome side effect. Read more>>