We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Stacey Hines

My company, Epic Transformation, has a mission is to support individuals and businesses to live, love and lead from a place of wellness. While I love being a corporate executive, I’ve always been entrepreneurial at heart., but I didn’t set out with an intention to go into business for myself. When I entered the Executive space and my responsibilities increased, I found myself busier than I ever imagined with a husband, three children and the demands of a full time leader in the technology industry. Read more>>

Christin Lilly

I didn’t realize my purpose until I was headed about it in the wrong direction. I was a med school hopeful (sounds like a dangerous direction HA HA), but it wasn’t for me and in the final hours I changed course. I had a few years of really searching for who I was and what I wanted to be ‘when I grew up’. Read more>>

Johnny Guerra

I always knew that my life’s mission would revolve around creativity, making storytelling through writing a natural path for me to follow. Writing holds deep meaning for me as it centers around inspiring and forging connections with individuals through the profound influence of telling stories. Writing is my canvas, and words are my palette; I can paint vivid landscapes and evoke deep emotions through them. Read more>>

Katie Santoro

In 2019 I left my career with extreme burnout and was running a yoga studio that I had opened 2 years prior. When the pandemic started, I had to shutter my business and began considering going back to my career. At the urging of my husband, I began freelancing as a virtual assistant as a way to make money. At the same time, I was seeing my friends leave the workforce or not return due to the constraints of childcare. Read more>>

Paige Bednarke

My name is Paige and I am the owner of The Happy Hangout LLC. I’m 22 years old and started The Happy Hangout to help myself and others recognize they are not alone in the fight that mental health issues bring on. I was diagnosed with clinical depression and anxiety when I was 14 and my business has become a form of art therapy for me. Read more>>

Marianna Trofimova

There is always a story behind some mission. It just depends how powerful the story is. The passion is the key . the passion and focusing on what you want will bring you to success with your mission . My story is deep and tragic , losing your parent , your mom when she is young and sick with cancer with no cure or pain medicine provided is so devastating. Read more>>

Lane Edwards

I started PURA because when I was expecting my first baby, I became sensitive to all of my conventional beauty products. Everything from perfume, to shampoo, to skincare made me feel not well. I quickly learned that synthetic fragrance is made up of numerous chemicals and phthalates that can be harmful to the nervous, endocrine and reproductive system. Read more>>

Lili Alice Walker Stiefel

“Express Yourself and Achieve Your Goals with Creative Coaching” Read more>>

Alyssa

Hi there! I’m Alyssa, the proud founder and owner of Laurusa Mystic – an Ottawa-based Canadian small business, established in 2020, that is committed to connecting you with spirit and empowering you on your spiritual journey, regardless of your level of experience. Read more>>

Jasmine Wilson

The Story behind my mission is ME! My Name is Jasmine and I like to call myself a walking billboard for body positivity, inclusion, love, finance, food and all around loving yourself. I was diagnosed with juvenile diabetes at the tender age of 13 years old. This time in my life was very challenging for me mentally, and of course with my health. Read more>>

Dekia Greene

Luxe Looks Rooted in Love. I have curated a brand that will highlight the trends of today’s time while paying homage to the creators of the past. My boutique, Blck Vine Co. LLC is about more than the individuals’ composition of fibers, it’s about love—a love of feeling good and wanting more. I wanted to create a space for creativity in fashion expression and support the continuation of uniqueness in both pop and creative culture. Read more>>

Sheri Fink

Our mission at Whimsical World is to inspire, delight, and educate children of all ages while planting seeds of self-esteem and high achievement. This mission is near and dear to my heart because I feel that nurturing children’s self-esteem from an early age can empower them to be their authentic selves, make stronger connections with their communities, make bigger contributions to the world, and to live happier, more fulfilling lives. Read more>>

BJ Rottinghaus

The story behind our mission revolves around Halloween night. It was during my elementary school years, either the 3rd or 4th grade, and I was trick or treating all around my neighborhood. I went with my friends, all dressed up as superheroes, ninjas, and vampires, and had some of the most fun I’ve ever had in my life. However, years later I realized that not everyone has that same chance. Read more>>

Adam Fehrenbacher

Generally, the overall mission is to provide the community with the option of a local business that produces fresh meats. And to this day, that mission still rings true. This mission is meaningful to me because over the years, I have traveled and had various freshly made products in many different countries. And from those travels, they inspired me to incorporate what I experienced into my own business. Customers deserve fresh products, and I am devoted to making that happen. Read more>>

Braeden S. Holden

#I’mDifferent is a clothing apparel brand that encourages everyone to be their true authentic self through apparel. Our main mission and goal for your life is to be a Living Blueprint to society that encourages everyone to be what their creator created them to be despite society’s expectations. You can’t be different if you choose to stay the same… This mission came about when I was a younger kid growing up around a lot of influencers. Read more>>

Kiara Belen

The fashion industry is one that will test your self-awareness and emotional intelligence in ways that many others won’t. So often, I see models fall victim to the standards, false promises, and hope that they will become the next supermodel. Victims lack the guidance, mentorship, and tools that would allow them to actually be successful in this industry. Read more>>

Ingrid Pagliarulo

In 2020 the artistic panorama was hit hard by the restrictions resulting from the pandemic. Being fundamentally an artist who continually gives birth to ideas and initiatives, I reacted with creativity. Together with 𝐋𝐨𝐰 𝐏𝐮𝐥𝐬𝐞 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 we have created an editorial project called 𝐍𝐚𝐩𝐮𝐥𝐢𝐭𝐚𝐧𝐚𝐦𝐞𝐧𝐭𝐞. Read more>>

Angelle Morris

You know what, I really love this topic and I’d love to dive in! My mission heavily ties into my values, principles, goals, and my purpose. When I started Noella Grace my mission was, “To inspire others to dream through style.” Read more>>

Maria Abdala Zolezzi

MAYDI was created in 2014, upon my return to Argentina, expressing my franco-Argentine culture. The first question I made myself when creating the brand was: what are the main resources that can be found in the country to create a brand that is 100% local? Read more>>

JULIO JAUREGUI

According to a new nationwide government survey, approximately 38 percent of adults in the United States aged 18 years and over and nearly 12 percent of U.S. children aged 17 and under, are taking alternative medicine. Now JUDAGI is producing a line of complementary natural medicines, which will be available in health food shops, supermarkets, and pharmacies. This new line of products will help improve your life, improve vision, reduce toxins on your leaver, support your heart, lower some cholesterol, support your lungs, improve your defense, fight glucose, and alleviate your sinuses. Read more>>

Henna Hiltunen

Hennah International Salon opened it’s doors 5 years ago, in the heart of Miami Beach. My mission was and still is to embrace different ethnicities and diversity in this international city. I had a mission to give jobs to people coming from as many different cultures and by that I had a dream to offer our services in many different languages, offering acknowledge in as many different hair textures and styles as possible. This is how we offer something for everyone! Read more>>

Jacqueline and Jennifer

Hone was created to make DIY home projects achievable for everyone. Our mission is to empower more people to hone new skills while they bring their home transformations to life. Read more>>

James H. Longmore

When we (my business partner, Xtina Marie, and I) made the decision to launch our own indie horror publishing house, we made our mission: “To provide independent authors with the very best service possible.” Read more>>

Kay-Lani Rivera

When I first started in the beauty industry there wasn’t a space for Latina’s who looked like myself. We didn’t have a large representation for Latina’s in an industry where the largest consumer are Latina women. I wanted to create a space for us and showcase my talent in this industry. Along the way I’ve built some amazing relationships with people and have been told may times how I’ve made people feel accepted in a space they didn’t always feel like that belonged in. Read more>>

Lodia Yanga

Hi my name is Lodia, A 22 year old entrepreneur born and raised in Kentucky. My parents are south sudanese & came to the USA in 2000 as refugees, them coming to this country was to ensure that their children will have the best life and so many opportunities to become successful. My family sacrificed everything to make sure they came here and changed our lives. Growing up I was told I had to become a doctor for many years. Read more>>

Lyanna Moore

As a certified Black doula, my journey is deeply rooted in a mission that extends far beyond individual births. It’s a mission to transform the landscape of maternal and infant health for families of color—a mission born out of a profound awareness of the staggering disparities in maternal and infant mortality rates that disproportionately affect Black communities. Read more>>

Jeff Corbin

I retired as a police officer after a 22-year career having worked with both the Las Vegas Metropolitan Police Department and Ventura, CA Police Department. In addition to hundreds of hours of training in a 6-month police academy, I attained thousands of hours of specialized training, years of experience, and worked in tactical units (narcotics, violent criminal apprehension team) with the primary responsibility of protecting people and property. Read more>>

Sindy Warren

I founded my life and business coaching business, Blue Tree Coaching, because I believe that there is a strong pull of inertia that drives so many of us in our personal and professional lives. I definitely experienced that in my younger years, from my time practicing law and from my first marriage. I know that when can create amazing things for ourselves and those around us when we get into the driver’s seat, so to speak, drive our own vision of success independent of external noise, and then bring it to life. This is what I’ve done for myself and what I work with my clients to do. Read more>>

Natalie Reilly

The most compelling chapter of my story began with a love note, one simple, handwritten gesture of love, hope, and gratitude. For the better part of my life, I dreamed of and even prayed for an epic love story, and this is a love story on so many levels. I just never expected it to come at such a great toll, but then again, if you look back through the course of history, the greatest love stories always do. Read more>>

Fabrizio Cali

I born and raised in Italy and I relocated to US at an older age than usual. In fact I relocated at 43, therefore I really lived most of my life in Italy. When I came to US, I was surprised how popular is Italy in US especially for life style and food. But the misconceptions about food in Italy were enormous. Read more>>

Shauna Caletka

Here at Kadan Swimwear we are dedicated to producing gorgeous, unique bikinis designed to make the wearer feel beautiful and confident because we believe that’s what every babe deserves! Each piece is carefully handcrafted to ensure the quality and excellence we strive for and helps us to achieve one aspect of our goal: to make the work a more beautiful place. Read more>>

Tina Antwi

My mission is to amplify stories from marginalized communities, a deeply meaningful endeavor that empowers underrepresented voices, fostering understanding, and driving social change in the process. By giving these communities a platform to share their unique experiences and challenges, I contribute to several platforms as well as consult for brands and public figures on their storytelling strategy. I believe the process towards creating a more inclusive society starts with inspiring more diverse voices, I inspire empathy, and advocate for justice. Read more>>

Manmeet Kaur

My mission is to not only create a beautiful outer shell but to take a inside out approach. I strive to achieve excellence and constantly improve my artistry and dance techniques to enrich the entire experience from the audience to my clients. I believe that the actions of one can impact and change the worlds of many. It’s meaningful to me to make an impact in peoples lives whether that is through performing or through approaching beauty from an inside out approach. Read more>>