We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Keelay Carter

The Keelay Carter Experience is a Community that connects women, encourages, motivates, uplifts, inspires and pushes them to Live with Their Purpose daily…. No Matter What! What started as a podcast for moms to share their stories, and events that brought moms together to connect transformed into a purpose that I didn’t even see for myself. Realizing that motherhood is just one title and role that I’ve been blessed to be entrusted with but that God truly wants to use me in a bigger way. The fear of what that would look like was a real thing, because who am I to impact and influence women when my life was half way in shambles. Read more>>

LaVonda Downard

Growing up my mother struggled with addiction. Yes, hello my name is LaVonda and I don’t believe in small talk so let’s dive deep! I’m an optimist at heart. No matter how dark things got I was obsessed with holding on as tightly as possible to the good. I’ll never forget holding my first Polaroid. Rapidly waving it back and forth waiting for the image of my family to appear on the film sheet. I had posed our family in the living room in front of the entertainment center, and everything was perfect in my little 6-year-old eyes. It was a day I was safe, we were together, and it was a nostalgic and sober sight. I used the image of that photo to remember what could be, anytime things got dark. Read more>>

Brian Caruso

Pillar Holistic Living seeks to be the “third place” in the lives of its community members. The concept of a “third place” — beyond the realms of home (“first place”) and work (“second place”) — serves as an oasis where individuals can gather, interact, and foster relationships. By positioning ourselves as such a haven, we’re not only cultivating a sense of community but also anchoring it in the principles of holistic well-being. Read more>>

Shayna Davis

I’ve been creating content for 9 years now. After getting out the army and getting my bachelor’s degree in communication. I found it was hard to find a job in this career field even though i had years of experience and education. I decided that i would make my own way by starting my agency Quoise Marketing & Media. I knew that if i wanted better opportunities I would have to create them myself. When starting my agency I knew that I would want to help other young adults get their foot in the door by providing job opportunities through my agency. I am happy to say that I have been able to do that and will continue to help leverage others through mu business. Read more>>

Jessica Bennett

When my son Jeremiah was diagnosed with Autism at just 18months. I felt like my world was turned upside down. As a mom instantly all these negative thoughts came into my brain such as how will the world treat him, will he have friends will he be able to communicate. After I processed everything and realized Jeremiah was still my precious baby boy and no diagnosis would ever change that I was able to move forward. Jeremiah has a typical twin sister who wanted to engage with him but was often unsuccessful. I started to search for children’s books that were developmentally appropriate for her age to help her understand her brother. Read more>>

Tara Magboo

My goal is to create well-made jewelry that brings joy and meaning to people’s lives. My work is based on positive memories from my childhood: pets that I loved, favorite toys, animated films and other childhood experiences. All these revolve around animal or Nature based themes. Happily, customers find aspects of my jewelry that resonate with them, which also prompts them to reminisce about positive memories from their own pasts. It is such deep connections that make me realize why I do what I do. My work is meaningful for me to create and when someone also finds their own unique connection to the work, it is very gratifying indeed. I make every effort to make my work in accordance with ethical standards. Read more>>

Alan Stein

Kadima Careers’ overall mission is to level the playing field for underestimated talent and accelerate 1 million careers by 2040. It’s a meaningful mission to me because throughout my career trajectory–which included American Express, Meta (formerly Facebook), Google, Salesforce (formerly Tableau), etc., I was very focused on people. I was growing people — attracting and retaining talent — even though I worked in Customer Success, Operations, Finance and Marketing, I was always hiring people. I have managed people for the last 15 plus years and really enjoyed that aspect of my career journey. Read more>>

Joaquina Abner

My mission is to help women from trauma to triumphant; from abased to blessed; and from feeling unloved and unworthy to loving and embracing who they are. My “WHY.” My life from childhood to adulthood I was bullied and was told I was too fat, too ugly, and not worth loving. I always believe it because so many people told me this. I gravitated to people who didn’t see my worth, I didn’t even see it. It was clouded by the emotional storm I’ve experienced. Read more>>

Cole Richardson

Both of my businesses are rooted in serving and empowering women. As a new young mother and high school soccer coach back in 2018, I struggled to balance work and motherhood. I would bring my newborn daughter with me to trainings and games, pump in the locker room before kickoff and wheel her onto the field in her stroller. I did what I had to do. When her first birthday came around, I was exhausted and overwhelmed. I wanted it to be special, to celebrate our first year of life together, but what all can a one year old actually DO? I knew I would gladly pay someone to help me put together her first birthday but I found little options. Read more>>

Keaira Atkins

Vision Statement: I aim to equipped the youth with some of the most valuable life skills. Skills that will aid them as they carry on their journey. With the keen skills of politeness, chivalry and self-awareness I aim to create a lasting and positive impression on the minds of the youth who are ultimately our future. With these skills they will be able to adapt and overcome any obstacle ahead of them. I aim to instill the values of each of the skills taught in the program so that the children carry the lessons with them throughout their adult lives. Thus, creating Role Models in the Community. Read more>>

Felisha Crier Hosein

Our mission at PregZen is to provide comfortable functional underwear. Why is this important to me? Growing up with my grandmother, I remember seeing her struggle to bend down, whether it was to pick something up from the floor, to put on her socks and shoes, and even put on her underwear as she aged. As a child I viewed it as ‘just the way it is’ for the elderly, thats how they get dressed. Now as an adult I realize that isn’t the case. Reduced mobility due to health issues, swelling, surgery, and other factors can play a role in ones ability to dress themselves with ease. But it does not have to be a struggle, at least not with our underwear. Read more>>

Angela Prince

When I left the public school system 4 years ago, I began working with schools that were designated as low performing by the state and discovered that many of the principals that I worked with were overwhelmed with so many things they had to focus on as the leader of a school. I found myself coaching the principal and staff on how to prioritize areas of need that would make the biggest impact to help transform the school. I began to see trends in each of these schools and thus formed my own consulting company to ensure leaders that they are not alone in what they are experiencing as they conduct the important work of school transformation. Read more>>

Stacie H.

This latest project was very purpose driven, Becoming a children’s book author has been very exciting to say the least many doors have opened just from me being my authentic self. My love for children has always been top tier. At the age of 43 I finally did it ! I authored a whole children’s book ! Read more>>

Sarah Bridgewater

Rewind to April 2020. Miscarriage…My real flower journey happened after this moment. It started as a coping mechanism to mentally heal from this heartbreak. Our business is named Eliza June Blooms, for the baby we didn’t get to meet. The garden became a way to watch her grow. Not only did she grow, but I saw myself and my dreams too. In the future of our business, I want to venture into horticulture therapy. This is the concept of how plants and gardening can help promote better health. The overarching theme is plants and people share a rhythm of life. Just as the flower grows and changes so do people and we grow better based on the environment and nurturing we are given-same as plants. Read more>>

Amanda Shrader

Embracing Body Confidence: The Skirt Project In a society that often imposes impossible beauty standards, it’s essential to take a stand and embrace body confidence in all its forms. For years, I battled with my own self-image, struggling to find acceptance and love for my body. But from this personal journey, a passion project was born – The Skirt Project. This endeavor is fueled by the desire to encourage and empower women, regardless of their size, shape, race, age, or stage of life. Through this project, my mission is to showcase the beauty, confidence, and power that resides within every woman, while fostering a community that embraces the #womensupportingwomen movement. Read more>>

Molly Blair Richardson

Boudoir photography is gaining popularity and recognition. We constantly are fed buzzwords encompassing that of empowerment. I hear that term used so much, it feels redundant when I am trying to convey what boudoir truly means to me. If we look at what boudoir photography is on the surface, we most likely see a woman in lingerie posing in a manner that is suggestive and alluring. That manner could be demure and coy all the way to overly sexual and erotic. I know there are many people who would wonder and ask how is this a display of women’s empowerment? They will say we are sexualizing our bodies and that is not providing strength.  Read more>>

Yumika Hoskin

Climate change these days isn’t a whisper in the wind, but a serious issue we face in showing us the changing landscape of Earth being directly impacted by unsustainable human operations and behaviour. Growing up in Australia surrounded by beautiful nature and stunning beaches, perhaps the reality of selfish human habits starting to become conscious to me as I started swimming around floating rubbish, with morning walks revealing plastic bottles and wrappers lined up along the shore mixed in with the seaweed. My Japanese mother always packed our lunches in reusable lunchboxes, our water in reusable water bottles and so perhaps my culture influenced me at an early age with more eco conscious habits. Read more>>

Keith Barnes

I have been working as a marketing, strategic and branding specialist for the spirits and beverage alcohol industry for the past 35 years. I was asked by a former client beverage alcohol client who had gone to work for an organic food producer to develop the brand and launch platform for a new product Being a proponent of organic agriculture and organic foods I accepted the invitation. During this project I met the founder and product innovator of this company, Chuck Eggert. I was inspired by his motivation, tenacity and drive to extend organic production to food categories that currently had no organic production. I was also inspired by Chuck Eggert’s dedication to transparency and valuing WHERE and HOW the organic foods were grown, and how he made a point to work with small independent growers. Read more>>

Paul Leslie

People’s experiences and perspectives are fascinating. As Mark Twain remarked, “Truth is stranger than fiction, but it is because Fiction is obliged to stick to possibilities; Truth isn’t.” Through the years I’ve observed tons of people who contributed greatly to our culture, in literature, the arts, media and beyond and many times some of the most interesting parts of the story are left out. For almost twenty years, I’ve been recording people’s stories and viewpoints and making them as accessible as possible. I feel a great sense of purpose doing this because I’ve found that many times if I didn’t do it, nobody would. There have been people who created incredible work that affected many people’s hearts, but they told me the first person to record their voice was me. If we don’t get people’s stories down on record, there will come a time when it’s too late. Read more>>

Joshua Nunn

I developed complete savage nutrition built on the mindset of pushing yourself to become the best version of you, physically and mentally this brand is about igniting the inner savage we all have in us and using it to surpass our full potential. Read more>>

Paul Fields

Here at MVA we place a strong emphasis on customer satisfaction and providing quality products with practical solutions. Our mission revolves around serving our customers’ needs, helping them achieve their business goals, and fostering their growth. Unlike some other companies that primarily focus on sales and profit, we prioritize understanding and addressing our customer needs. It’s what ultimately drives us each and everyday. The statement “It truly is more blessed to give than to receive” resonates loudly with us. Read more>>

Katrina Spagnoletti

My mission is to empower women to start healing from childhood trauma. At the young age of five years old, I was abused by my uncle., I wish I could tell you that it was the only time, but unfortunately it was not, as a teen I was also abused for years by my step father. Those events created a very scare, insecure and traumatic life for me until I realized that I had the natural tools that I needed to heal and to live an extraordinary life. It’s a life that anyone who has voice can live, you just need to understand one thing “Your Past Does Not Dictate Who You Are, Untess You Allow It To”. Read more>>

Nikky Bourbon

As a woman, I came up in the music business and, unfortunately, experienced a lot of abusive, horrible things. When I launched my company, creating a safe space for my girls was super important. We are a women-centered company that has established a successful internship program, and my main priority is to mentor these girls in empowering themselves and not falling victim to the abusive aspect of the entertainment industry. We are an inclusive space as well, so although we are women-focused – we do hire all sorts of people, acknowledging people’s hardships and leading them through navigating the world from a confident, no-nonsense, powerful place is the goal. I don’t want anyone to go through what I went through, and it makes me proud to guide people toward success in a positive environment. Read more>>

Adam Mock, LCS

How often have you been told that your life is all about the “pursuit” of happiness and that you should “Chase your dreams!”? Think about what this is saying; the thing you want more than anything else, is running from you. So good luck catching it! And if you do, you better hang onto it with everything you have because it could run again. And your whole life will be spent chasing something that wants to elude you. That sounds so incredibly exhausting. Read more>>

Lyndsey Monahan

Mission Statement: Empowering Women Through Personal Finance. The story behind the mission statement: Personal finance and certainly financial literacy were not terms I ever heard growing up. I was raised by a single-mom and while she did her best to provide for our family, she lived paycheck to paycheck. Read more>>

Taylor Dubose

The mission of SUS is to reduce the amount of waste in landfills throughout the world. We do so by reusing plastic and other items from landfills, oceans and waterways, to create our products. SUS was inspired by witnessing the environmental impact of overflowing junkyards and landfills at a young age. As a child, I wanted to help solve this problem and reuse materials. These thoughts and goals drove the mission to reuse materials and tackle the plastic waste problem, and SUS was established in 2020. We make certain all of our products are made sustainably with reusable, recycled, or biodegradable materials. Read more>>

Ketra Richmond

Certainly! ‘Keys To A Richer Life’ is more than a business venture; it’s rooted in my life story. As a teen mother and high school dropout at 16, I didn’t seem destined for success. However, these early challenges fueled my determination to create a better life. I stumbled into a career as an Apartment Leasing Consultant, providing me with stability and a passion for helping others. From these beginnings, my mission evolved. As a Licensed Texas Realtor, I realized that leading a “richer life” isn’t just about material things; it’s about personal growth and finding your ideal place. Read more>>

Brock Benson

My mission is to use cycling to enhance the culture and prosperity of the West End of Colorado without betraying the roots of our small towns and the families that built them with their bare hands. I also want to get every kid in my community on a bike. The West End of Colorado has been economically ravaged by the decimation of the uranium and coal mining industries. I see cycling as a tool to help create healthy culture, sustainable tourism, and contribute to the economical bounce back that this area desperately needs. My approach is to use my bike shop, Paradox Cycle, to lift up and support the families of the West End by refurbishing donated bikes and giving them to the people of this community who would otherwise not have access to a quality bicycle. Read more>>

Wendy Figone

I believe that stress drives pathology, so we need to learn how to recognize and treat stress that accumulates in our minds and bodies. I refer to my story “My gift in ugly wrapping paper”. I grew up in the Santa Cruz mountains, my sisters and I raised ourselves for the most part. As a result of my early childhood adversity, I became a people pleaser and came to value myself based on how much I could make other people feel better. This coping mechanism of helping the suffering of others often came at my own personal expense: losing myself. Read more>>

Maja Koziara

The core mission and vision of my brand are centered around assisting my clients in discovering not only their most flattering colors but also in finding their true selves. Color analysis is more than just about colors; it’s a voyage of self-discovery and embarking on a fresh journey. I welcome YOU to join me on this expedition. The ultimate aim of my brand is to empower my clients to feel confident as they select pieces that resonate with their inner strength. Read more>>

Sara Beth Wald

The mission of Redefining Love is “to heal our culture by healing our trauma, one individual at a time.” In 2016 I became desperately ill with a mystery illness. Quite literally overnight, I went from being an active, busy working wife and mom to bedridden. My hair began falling out, I had painful sores all over my scalp, excruciating migraines, and I began losing concerning amounts of weight, Doctors could not figure out what was wrong. More than once I heard the word ‘cancer’ whispered by doctors and nurses in the hallway outside of the exam room. Read more>>

Jenni Prisk

When I founded my business in 1990, I named it Prisk Communication. I still carry that name. However, in 2021 I published a book (on Amazon) entitled “Stand in Your Spotlight – An Ode to Living Fully”. Subsequently, my readers have told me that the book has given them courage to be forthright, to stand up for themselves and for others, to recognize their talents and skills, and to take their place in their spotlight. Women especially are stepping into their power, recognizing their importance, standing up for their rights, and using their voices to make a difference when life is unfair or unjust. Read more>>