We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Jaclyn Gallo

You know that incredible feeling when your light is sparked? You might find it while watching the sunset with loved ones, creating momentum towards your dreams or by taking some time to map out your vision, values and goals. Sometimes it’s found in the first sip of morning coffee or in bright smile of your newborn baby. I have one goal for my life- to feel sparked. And I believe that we have the power to design our lives in a way that sparks our light. This doesn’t mean that we’ll never face challenges or have bad days. In fact, I believe that challenges and failures are essential components to creating a life that sparks you. Read more>>

Angela Ficken

Our mission is multi-part and holistic. Providing education and information: The website aims to educate women about various aspects of wellness and mental health, offering articles, blog posts, or resources that cover topics like mindfulness, self-care practices, managing stress, and building resilience. Promoting mental health awareness: The website strives to raise awareness about mental health issues that specifically affect women, such as postpartum depression, body image concerns, or gender-specific challenges, while also reducing stigma and encouraging open dialogue. Read more>>

Karina the Pilot

My name is Karina. I am a Commercial Pilot and I am also the founding chairman of the Nashville Ninety-Nines. The Nashville Ninety-Nines was founded over two years ago along with two of my female pilot friends. We are an organization committed to promoting the advancement of aviation by providing a support system, education, and scholarships. We currently have over 85 active members and have awarded multiple scholarships of diverse kinds. To me, it is fundamental to have a strong community that encourages and supports you along the way in the industry. Read more>>

BRITNEY GIBSON

Our mission is to help our clients look and feel their best , boosting energy and self-confidence. because diamonds are a girls best friends. I take pleasure with seeing the reactions on my clients face after each service. Read more>>

Monique Johnson

Career Development and Diversity & Inclusion go hand in hand. We all want to engage in work we enjoy that allows us to contribute something meaningful to the world. Beyond that, we want to work in a space where we feel valued, seen, and heard. My role is to merge and support the two goals and outcomes for my clients. That is what my work is all about. Our mission at Dr. MCJ Consulting is to empower organizations and individuals who seek guidance in the area of career development, diversity, equity and inclusion, and leadership. Our goal is to help individuals thrive in their work and pursue their heart’s desire. We not only support individuals but we partner with organizations that are committed to building inclusive workplaces. Read more>>

Jessica McConico

I spent 11 years in the workforce in various capacities such as case management, social work, and administration. I have worked with at-risk youth, domestic violence survivors, and foster youth survivors. My latest position as a children’s social worker for the Department of Children and Family Services was the most eye-opening experience. First of all, working in any toxic environment will take a toll on your mental and emotional health. As an investigative social worker, I observed how harshly black folks were judged within and without our community. I observed how careless folks are when it comes to looking after the well-being of marginalized groups. I also observed how systemic racism has conditioned us to excuse exploitation for minimal rewards to uphold their interest. Read more>>

Safhari Dixon

I’m the business woman that’s in multiple lanes, never boxed in. I do multiple things such as PR and all things social media for my business “Thee SD Experience” and I’m the CEO/Founder for my unisex clothing brand “iRoyal Clothing”. When I’m asked “what’s your title” it’s hard to say because I’m an artist in multiple lanes, so I think “Serial Entrepreneur” or “Business Woman” is a great fit. The mission behind my businesses is to help others, but the story for each business is different. My passion to help others and my creativity is how Thee SD Experience was born. Read more>>

Katy Frost

As a photographer my mission is to give each client a moment to relive over and over agin! Our most memorable days can become hazy details as time passes. As much as we might treasure each moment spent with our loved ones, we can’t capture all the details in our memories. In six months you might not remember the flavor of your wedding cake. You will probably forget the scents and sounds that weaved the backdrop to your special day. And hopefully, you’ll forget the stress and worries that led up it. For as many things as you may willingly forget, there are a thousand more that you want to hold on to. Photographs freeze those moments not to be forgotten into a frame you can cherish for years to come and hand down to the next generations to follow. Your wedding photos are more than ink on a page. Read more>>

Matt Hirst

When I decided that I wanted to start a golf apparel company I didn’t have any specific mission or purpose other than I thought that it would be a fun side project. I was happy with the career (Audio/Video work) that I was building but just wanted to do something creative that served my hobby. After I decided on a name, Fly Golf Apparel, I went to work registering the LLC with the Secretary of State and purchasing a domain name for the website. Two days after the registration went through I found out that I most likely had testicular cancer. After bloodwork, surgery, and a CT scan it was confirmed that I had stage 2 testicular cancer. 3 Rounds over 9 weeks of chemotherapy was the course of treatment and it was throughout those 9 weeks I realized how important spending time on the golf course with friends and family meant to me. Read more>>

Roxana Popet

As a young adult, I would often find myself in deep torment. My mental health was declining each day, as I felt I lacked direction, guidance and understanding of who I was. Growing up in the communist era in Romania, I was always told to shut up, to keep quiet and to not upset anyone with my opinions. In my early twenties, I felt I had no personality. No opinions and no values. What I did build up inside was awful rage, anger and too much fear for my system to handle. By my mid-twenties, without finding any healthy coping mechanisms to deal with my emotions, I found myself with serious health issues: lumps in my breasts, a nodule in my throat and the most severe condition of them all, heart disease. Read more>>

Denise Zubizarreta

Bohiti Botánica’s all-natural skincare mission is an extension of their overarching commitment to holistic well-being and the power of nature’s gifts. The company believes in the importance of nurturing the skin with pure, natural ingredients that are free from harmful chemicals and synthetic additives. The inspiration for our all-natural skincare mission came from recognizing the detrimental effects of conventional skincare products that often contain harsh chemicals. These chemicals can cause skin irritation, disrupt the skin’s natural balance, and even have negative impacts on the environment and the gut. Read more>>

Todd “Cope” Bailey

We are on a mission to humanize marketing. Living in a hyper-transactional environment removes the human element of what a conversion really is. Someone is trusting you to deliver a product or service on their hard-earned dollar. We believe more time needs to be spent understanding that human connection is more valuable than a short-term transaction and that businesses have the responsibility of serving their customers. Our mission is to serve more companies who share these values and to elevate their story to allow more community building and in turn more sales. Read more>>

Jesse Herrera

CoAct is a non-profit social innovation studio that creates lasting social and economic opportunities to address today’s most pressing challenges. As a lifelong designer and developer, I recognized a disconnect between the designer and the end user when developing products and built spaces. A relevant example I often recall is a Multi-Family facility I designed early in my career. Thought he project was aimed to serve seniors with mobility and health impairments, we never interfaced with any of the potential tenants to better understand their day-to-day experience, observe how they navigate space, and explore how we could create a space to celebrate their individuality. Read more>>

Gabrielle King

The Style Guru mission is to inspire growth through collaboration versus competition. I believe greater success is achieved by coming together and utilizing shared resources and connections. For over 5 years, I was solely online and found it challenging to stand out in such an overly saturated industry. I decided to launch a brick and mortar location to be able to showcase what sets my brand apart from others as well as provide a space for other local brands to house their products, host pop up shops, and create content. I want to be the business resource for others that I wished for in the beginning and current stages of this entrepreneurial journey. Read more>>

Jennifer Peltz

My mission is to inspire others to be the best of themselves. Let’s face it, it is hard out there and we are our worst critics. I love talking and getting to know my customers and then pulling out the perfect piece of jewelry. Connecting with others, helping them to see how awesome they are and encouraging them to take on the world. Read more>>

WHITTNEY KENNEDY

I started dipping berries in 2016. I never imagined that it would take me on this journey. I started out with no guidance, knowledge nor help other than a YouTube video. It took me a few years to figure out how to consistently create quality products and build my brand. In 2020, I conquered my fear and began to offer 1 on 1 berry dipping classes. I felt, if I had someone willing to offer their guidance and knowledge when I started than it wouldn’t have taken so long to get to where I am today. Read more>>

Sylvia Waller

Beauty Runs Skin Deep is about Empowering and Inspiring and Uplifting Women! Encouraging women to maintain healthy skin, fashion forward makeup and provide beauty tips and ideas to help boost confidence in their efforts to strive to be the best version of themselves and be comfortable in their own skin. I believe, Beauty is more than the physical Temple you’re in. Beauty radiates from inside out. Physical beauty will fade but if a person in bodies a fruitful spirit of Love, Joy, peace, patience, kindness, goodness, faithfulness, gentleness, and self-control their beauty will radiate for eternity. Read more>>

Jenna Irvine

My photography business all started after my oldest daughter was born and I got some 3-month photos taken and was completely disappointed. Being that I had a creative background (art teacher) and I knew some manual camera settings from college photography courses, I decided to start shooting my daughter’s milestone photos myself. I retaught myself manual settings again and even got together with my wedding photographer to play around with settings. Read more>>

Derrick Botts Jr

Instruments of Praise is open to worshippers of all ages and backgrounds. We lead people in worship, deepening the connection to God, understanding the teachings of Christ, and ultimately to a vibrant faith. ​Instruments of Praise, established in 2016, creates a space that is inclusive for all believers. It is an experience like no other that provides a free range platform for creatives to be instruments of praise to the King of glory. Read more>>

Jamie Fankhauser

I am a registered nurse that worked in surgery for over 25 years. I had said for years to my husband that I was supposed to make soap. It wasn’t until we adopted our youngest daughter that caused me to think more seriously about it as her thyroid stopped working and caused her skin to dry up significantly. In the summer of 2017, I got sick. I awaited surgery for a two-month waiting list to see if my symptoms/tests were serious. Thankfully everything turned out great BUT it caused me to make a bucket list while waiting. Read more>>

Effie Joe Stock

Dragon Bone Publishing is the result of a lifelong dream that started years ago when I was a young reader. As the pre-teen child who would always pick up books from the adult section, hoping for something more substantial than YA but wishing the adult books had more of the magic, wonder, and beauty of middle grade fiction, I knew I wanted to cultivate a collection of books that had both depth, beauty along with fun escapism. I started chasing this dream by writing my own epic fantasy series and have only continued to grow it with the publication of the first two books in that series, the Aphotic Love Anthology, a children’s book coming soon, and a few other projects I’m hoping to reveal soon. Dragon Bone Publishing was built on the idea that books can change and shape the way we view the world for the better, and still be a place to escape to. Read more>>

Crystal Coleman

Boudoir photography actually wasn’t the original plan because I was a wedding photographer who had cancer 3 times and 8 ugly surgeries that left me with ugly scars, and a wounded self-esteem. I had a friend who was my Associate Photographer, she had come over for lunch after one of my surgeries. We ate lunch and she excuse yourself to go to the restroom and came back and asked me why did I have sheets all over the mirrors? That was the first time I had dealt with my self-esteem. She had mentioned to me that we should have a boudoir session and that I will start to love my body in a different way. I told her no, and we left it alone. Read more>>

Deb Matlock

My mission is to create opportunities for people to explore their deep and sacred connection to earth, animals, and the world of spirit so we can all live from this place and share their connections with others. This is deeply important to me as I view humans as ecological beings; a part of this expansive choreography of life on earth. We must remember ourselves as wild, natural beings and nurture our relationships, connections, and engagements with the rest of life so that the compassion, empathy, respect, and resilience all of life needs so much right now can come forward and guide our future. Read more>>

Savannah James

Good Dog, DYNO holds a very special place in my heart because it’s aligned with my lifelong mission to help dogs achieve their full potential and become confident canines. When I was 18, I was searching for my purpose in life, but I felt lost and without direction. Then, the universe brought dog training into my life and it felt like fate. I was given the opportunity to learn about dog training and I fell in love with it. I found that training dogs gave me a sense of purpose and meaning. In fact, it saved my life. Now, I’m honored to be able to help save the lives of dogs in return. Good Dog, DYNO is particularly special to me because it was born out of the shared vision of three business partners, including myself, who wanted to make a positive difference in the lives of dogs everywhere. Read more>>

Amar (AKA THE WÆV)

The mission behind Parasoul is to create an agency that provides emerging artists with all of the essential services that they need, all under one umbrella, so to speak. We were formerly called 1994 Collective and were nominated by Young Music Boss for best music agency in the UK. A phenomenal achievement for a company which had been established for just over a year at that point. At that time our focus was getting artist’s songs on the radio and hosting events. I then became the new CEO in February 2023 and wanted to expand what we had created into an agency that provides everything necessary for emerging artists. Read more>>

Brandi Lilley

At Luneer Mgmt, our meaningful mission is deeply rooted in our purpose to help our clients start a new, holistic relationship with their businesses. We understand the challenges that come with running a business and the burden of juggling personal life alongside it. Our goal is to take those overwhelming tasks off our clients’ plates, both in their business and personal lives, so that they can return to doing what they love most. We are fueled by our passion for helping business owners grow and accomplish their dreams. With personalized support every step of the way, we are dedicated to guiding our clients through their business journey with care and attention to detail. Honesty and transparency are the pillars of our approach, ensuring that our clients can trust us completely as we navigate this journey together. Read more>>

Kprecaia Ambers

Kp Inspires is a digital illustration studio that was founded with the intention of spreading inspiration and motivation in various ways to the world. As an artist, my aim is to use the power of illustration to express love and celebrate individuals. In a world often filled with overwhelming negativity, I choose to be the opposite. Drawing inspiration from language, photography, and my own curiosity, I enjoy creating portrait art that forms connections with viewers. Often, I leave my art without eyes, allowing viewers to connect with the emotions portrayed. Vibrant colors are a central element in my work, as they evoke and capture positive feelings. I aspire to serve as a reminder to hold onto hope, find joy, and embrace confidence. Read more>>

Shalakemia Moffitt

Empowering the World Through My Struggles: My Mission as a Motivational Speaker and Business Coach My purpose is to inspire others through my experiences. I’ve faced numerous challenges- from suicidal thoughts and depression to a brain tumor. Starting from a young age, I’ve been a mother and a high school dropout, and I’ve experienced homelessness and hunger. However, through it all, I persevered with the help of my faith in God. Each obstacle I faced has shaped me into the person I am today, and I am forever grateful for God’s protection and blessings. Read more>>

Alex Strenger

We live in the greatest country on Earth. Unfortunately, a small group of bureaucrats who go to Davos every year have been using crisis after crisis in an attempt to take these freedoms away from us. I drive a pedicab in downtown Austin. It’s the only job I have ever been good at. And when these people told me that I was “nonessential” and tried to stop me from working (while they got to buy stocks at the bottom and profit from inflation) I knew that I had to speak out. For a while, I wasn’t sure what to do. I started a podcast called “Convos On The Pedicab” where I have long form and open discussions with a variety of people on a variety of issues in order to make sense of how rapidly the world is changing. Read more>>

Shannon Boggs

I started using social media and creating YouTube videos to be able to create memories and share my crazy adventures. But now it has grown into much more. Not only am I able to document memories for my friends and family, but I can share it with so many more people. I not only have the ability to share my adventures but to inspire others to get out and create their own memories. As my channel continues to grow, I hope to be able to add even more tools and informative knowledge so that others can learn how to enjoy the outdoors. Even though my channel may have numerous “Swamp Stalker Moments” like getting lost, getting stuck in trees, or even falling out of a boat or two, I try to use humor as a learning tool. Read more>>

Esmeralda Zavala

As a small business owner in the photography industry, my goal has always been to capture real, raw, and genuine moments for my clients. We will all look back someday, when we are much older and want to relive certain memories with our loved ones, and those that we hold closest to our hearts. Having the ability to capture these authentic moments for my clients is incredibly special not only, but truly special for them. Since I began my photography career I have been on a mission to provide an experience for all of my clients. Read more>>

Tiara Daring

“To Create, Custom Styles, and Provide Comfort.” Creating: With a passion for crochet and an eye for innovation. Making pieces that are a work of art thoughtfully designed to make a statement. Aiming to challenge the preconceived notion of crochet while bringing fresh and stylish trendsetting pieces to the forefront of fashion. Customizing: To celebrate individuality and offer personalized options. Collaborating closely with each customer tailoring their crochet couture to reflect their style and preference. We take pride in creating one-of-a-kind pieces that resonate with their distinct personality. Read more>>

Naomi Moeller

In short, my mission is to show that every person is unique, we all have different struggles, and each person has an innate sense of value. Although I write to give visibility and spread awareness for people who mostly have disabilities, I want every person to be seen for who they are- which is an absolutely unique and beautiful soul! Read more>>