We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Akashic Bec

As someone who felt a sense of disempowerment for much of their life, a big part of my mission is helping clients regain a sense of empowerment and learning to stand in their truth. This may look different for everyone, but I think a crucial part of the journey back to that is by gaining an understanding of the self. Your purpose, your gifts, your soul’s journey. I like to call it your soul’s blueprint Read more>>

Spencer Bristol

My mission is to make sure each of my clients leave my studio feeling like a force to be reckoned with. My industry is called the “Beauty Industry”, but I believe it goes much deeper than that. Beauty may not be the only goal for every client or even their goal at all. I want to feel like I helped them curate the way they choose to present themselves to the world. Read more>>

Gleidson Cutis

Our mission statement is: Train and Help people explore their extraordinary life potential, activating their real identity. We are a Fitness & Martial Arts facility that have a strong Christian values. In the end of the day is all about people, here we use Fitness and martial arts to help people achieve their personal life goals, but as we build relationship we try to develop a genuinely relationship so that we can share life together. Read more>>

Ajableu Oldham

As an African American woman, I am fascinated by my experience at a beauty salon or spa. Often, I feel misunderstood or excluded. I prefer to patronize Black-owned establishments because the owners are usually more prepared to address my needs relating to my skin and hair. Read more>>

Ortal Mirzahi

I’ve always had a deep love for beauty and fashion, particularly when it comes to expressing my own unique style through the clothes I wear. This passion led me to create my own beautiful pieces and later founding MadeByILA. Our goal is to go beyond just providing clothing to our customers. Our designs celebrate femininity, embrace individuality, and inspire women to embrace their unique identities and express themselves authentically. Read more>>

Nikita Bucknor

As a mom content creator, my mission is to help families rethink the early years of childhood and consciously relearn how to be in relationship with their child. This is important to me because after many years of working in social services, teaching, coaching and reading the research I’ve come to understand that a lot of adults are unaware how a child’s brain develops and how connection is built. Read more>>

Charles Hawthorne

The story behind the mission of Regeneration is the deep desire to tell stories that are real, raw, and relatable. Our passion is merging faith with innovation and creativity. We believe that storytelling has the power to inspire, uplift, and entertain anyone and everyone that resonates with people on a profound level regardless of their background or beliefs. By weaving faith into our narratives, we aim to explore the human experience in a way that touches hearts and minds. Read more>>

Erica Terblanche

I believe that being happy is our birthright – every being has a right to happiness and the Dalai Lama says, “Every being wants to be happy.” My business Thrive Guru brings the Science of Happiness, Well-being and fulfilment into the boardroom and the classroom in a way that help people live their best lives. We all deserve to be happy. But it takes work – because happiness is a daily practice, its a skill, it is a muscle and we can all build more of it if we are willing to invest the energy. Read more>>

Patricia Zambrano

My mission is to be able in one way or another to be a support for those people that do not have time or the knowledge of how to carry out a professional cleaning. Also , helping people who are though circusmtances that emotionally prevent them from havin their house in order. it,s a satisfaction for me to contribute and help them to live in a healthy environment , physically and emotionally. Read more>>

Ken D’Errico

The mission behind me and Flash Me Maine Photo Booth Rentals is to provide our clients with a result that far surpasses any other business in the same line of work. We do not want to be a cookie cutter company where our products and finished results look just like everyone else’s. We want to stand out and be a top provider. Read more>>

Chelsea Porter

My mission is to help people define their definition of beauty. Everybody is different and beautiful in their way. I just want to help enhance their natural beauty. Being comfortable in your own skin is an amazing feeling that everyone should experience. Read more>>

Juquita Martin

The mission behind JSLAY is to be an inspiration to all women, no matter the circumstance, who may be doubtful of ever having success in their own lives, that they too can have success. Also, to provide women of all ages and backgrounds with the best quality of truly all organic hair and skincare beauty products, all while showcasing the natural beauty of my clients with my hair styling/braiding services. Read more>>

Blake Lenoir

To start I for my entire professional career have lived by the quote “Find Your Yes.” My primary mission in this art world is to afford the youth either a new idea, or just the gall to find what they’re calling to higher purpose is instead of the typical approach of coercion and “have to”. Read more>>

Jay Hobbs

The mission of this real estate company is to become a trusted and reliable advisor for all individuals looking to make a real estate purchase. We aim to make the real estate market accessible to all through education and partnerships with other industry professionals. By doing so, we hope to increase affordability for buyers, making the dream of owning a home a reality for more people. Read more>>

Elisa Miller-Out

Our mission is to #InvestInWomen. Our leadership team members were all active as community builders in Upstate NY. We met through volunteer activities for entrepreneurs and investors and came together around a shared purpose to invest in women. We saw first hand how diverse women leaders were being underestimated and under-resourced by the current venture capital system, while the data shows that their companies deliver a better return on investment, are more capital efficient and exit earlier. Read more>>

Robyn Valentine

When I first started organizing drag shows in 2019, I did so under the guides that I wanted to create shows for drag that I didn’t see represented and I wanted to expand the reach of my community. For far to long drag had been largely relegated to only lgbtqia+ bars and I believed that big part of normalizing our art would occur by bringing our art to places where people might not normally see it, different time slots for people who can’t attend late night shows, as well as different kinds of events for people who want variety. Read more>>

Marcella Torrez

One summer I was sent to California on what I thought was a vacation! I stayed in California for a few months with my grandma and aunts. During this time my mom and two older siblings were homeless and living in a shelter. Struggles my mom never let me see. Read more>>

Alethia Tucker

If you’re like me you’ve had a moment — You’ve hit a point where you wonder “what have I done with my life?” You’ve made great accomplishments and have been blessed beyond measure to experience some awesome things; however, you wonder, “What does all of this amount to? Am I doing all that I’m supposed to do? Am I reaching my best me?” Well, that time came for me a few years ago. I was on the brink of turning 50. Read more>>

Jennifer Nielsen

One of the privileges of being a children’s author is to sometimes be invited to visit schools to give assemblies about the importance of reading and writing. Very commonly afterward, the author will sign books for any students who purchased a copy of their own. In that moment, the student and author get a face to face moment for a brief conversation, which can be an incredibly valuable moment for that young person. Read more>>

Beverly (Lee) Mercer

Mercer Animal Rescue & Sanctuary has a mission of saving southern homeless dogs and finding them forever homes in the Northeast, Midwest and West. Our goal is to get as many dogs out of the overpopulated south as possible. Something we have been doing for more than 13 years. Read more>>

Kimberly Ikediobi

Growing up, I was bullied because my hair was short, stiff, and dry. I chemically relaxed my hair at the time, and I decided to stop the chemical relaxers and cut off all my hair to start fresh. I did so in order to truly embrace my natural hair. When searching for good products to use to grow my hair after I cut it all off, many of the “organic” products were extremely expensive and I could not afford them. Read more>>

Karen Rogers

The story behind my mission is to write poetry and children’s books to help those going through different life events. As a school counselor, I help students with their academics, career development, and social-emotional needs. My books are social-emotional themed, and it is essential to have books that resonate with readers so they understand the emotions coming off the page. Many may agree that life is exciting, uncertain, and filled with lessons. Read more>>

Carline Bengtsson

Dine4Dinners® came into being because of a moment in time leading up to me transitioning from corporate life to how the next chapters of my life story would unfold. In the weeks prior to my retirement from Medtronic, I had a handful of recognize points that I wanted to consume and searched the recognize system as to what these points could be utilized for – two food organizations came up on the list. One which I was very familiar with, Feed My Starving Children, which stated that my remaining recognize points would feed a child for Nineteen weeks. Read more>>

Monica Magoon

The mission of the Sara K Foundation is: “To spread love, serve the impoverished and disenfranchised, and do good works through charitable contributions as influenced by the legacy of Sara K.” Sara was my daughter and passed away suddenly due to fentanyl poisoning. As you can imagine, a mother who loses a child is lost and doesn’t know how to deal with the loss. One thing that has always brought me joy is helping others so we as a family decided to share our grief, and in turn we rise by helping others. Read more>>

Valerie Johnson

Math was not my favorite subject as a student; it was too abstract. We memorized formulas, used algorithms, and followed a lot of rules. I was never shown the beauty and power of math when I was a student. During my 30+ years as an educator, some children have been anxious about learning math or they’ve expressed how much they dislike math. But now that I’m a mathematics specialist, I want little ones to know the how and understand the why when learning and using math in the real world. Read more>>

Yolanda Gore

I wanted to start a podcast for two specific reasons: public speaking, and public awareness. My goal to become a speaker/panelist coupled with podcasting, allows me to discuss a wide variety of topics which helps prepare me for that ultimate goal. The second reason; I noticed an influx of motivational speakers and life coaches emerging that were not coming from a genuine place. They all seemed to be driven by money and not by helping. Read more>>

Tandra Wilkerson

When I created my blog and social channels, my content was centered around parenting. As my family began to get out more, I shared our adventures, too. That content was also well received by my supporters and I found it to be what I most enjoyed creating. Read more>>

Sam Wickham

Our mission won’t be found on our website, but is often read between the lines of our work. Rich and I decided to pour ourselves into Foxhole in order to create a life for our family which would feed our curiousity of tending the land and our desire to work with our hands, contributing something tangibly good to our community: food. Running Foxhole allows us the freedom to design our lives to be fulfilling and (relatively) balanced, following no corporate structure or rule book. Read more>>

Melissa Caufield

I started my candle line after my husband went through Non-Hodgkins Lymphoma and after I also suffered from breast implant illness back in 2015. After researching products from laundry soap to cleaning supplies I knew we need to make some major changes to what we were bringing in our home. I had always had an obsession with candles, the smell, the look and the way they make you feel. After realizing that most candles are not clean burning I decided to make my own. Read more>>

Joyce Kang

Bibim Paws was originally founded after my first dog Gigi fell ill and died from a pet food recall back in 2012. Since then, I began researching more about the pet food industry and discovered the lack of quality control and dangerous loopholes that pet food companies were using to sell their products. Some dangers included the use of diseased meat, overdosing of synthetic vitamins and just an overall lack of transparency which lead to hundreds of recalls that harm pets annually. Read more>>

Frank and Desiree Middleton

Our passion to create, listen, and understand our customers has made our mission very simple. To fulfill their vision and make it a reality has become a priority. Within our process, there is no greater feeling than to exceed their desires and expectations. We truly believe in our ability and we strive to be the go-to resource for personalization for individuals, schools, athletes, teams, businesses and more. Read more>>

Dale Williams

Sometimes in life, things touch you deeply and transform how you see the world. I took what seemed to others to be a very small thing and turned it into something big. I saw an opportunity to provide a unique leadership experience to a targeted group of individuals that represent as the official King and Queen at Historically Black Colleges and Universities (HBCUs). Read more>>

Adejoke Ejiofor

My African American World LLC is a Non Profit Organization that was established with a Mission to Create awareness to Sickle Cell Disease.and drive for better support for the Sickle Cell Community. It is an organization set out to alleviate the burden of those going through life’s difficulties. Read more>>

Liliana Soto

Our mission at Happy Hour Party Rentals is to bring everyone together and enjoy a happy hour no matter the age! Being Latino, celebrations and get togethers with our family have always been a big part of our lives. The special moments created with the ones you love become the stories that are passed down to your kids and to your kid’s kids. At the core, this is why we started Happy Hour Party Rentals – to create memories and share a happy hour with those who matter the most. Read more>>

Lindy Wynne

After watching three different friends (who were all wives and mothers) fight for their lives, I was struck how each strived to live as long as she could to prepare their children and families for life without them. This witness caused me to study the fragility of life and strength of the soul. Read more>>

Dr. Paulette Harper

Step into a world where triumph and creativity intertwine, where the power of words becomes a beacon of hope. As an indomitable survivor of emotional turmoil and a celebrated wordsmith, I have discovered my true calling: guiding fledgling authors, courageous women of faith, influential thought leaders, and visionary coaches on a remarkable journey. Read more>>

Reverend Rita M. Henderson

On Monday, July 18, 2011 as I was driving away from my good government job at 5 p.m. I heard the voice of God and He said Daughter when you drive away from here today don’t you ever drive back here again and I promise you Rita that if you will take care of my business that I will take care of all of your business. Read more>>

Dusty Klifman

Blueyes Below was created as a way to share the amazing underwater world of shipwrecks here in the Great Lakes, with the world! I’ve been a photographer and entertainer for as long as I can remember, and have really found enjoyment in sharing my travels and adventures with those who may never get to experience the places that I do. This really started when I joined the Army in 2010, right after graduating from Highschool. Read more>>

Kelly Testa

Picnic Party Cleveland was born out of the love of community. The most special relationships are largely built around a table: a first date, a Christmas dinner, a kitchen counter. When our world looks different, uncertain, and scary, I come back to the basic elements of human connection: our people, some good food, and the ability to be present with each other. I hope that Picnic Party Cleveland can play a small part in the connection with your people. Read more>>

Deanna Primm

My mission behind my brand is to give my clients the upscale service that they truly deserve when being serviced in a beauty salon. As I’ve experienced so many unprofessional salon’s rather I worked in them or was getting serviced that drew me to this mission. The hair industry became so watered down due to the lackness of professionalism, structure, and how we treat one another in my opinion. I want to bring back those entities into the hair industry as it is well needed. Read more>>

LaQuita Monley

In 1995, I became a teenage Mom and in 1997 I became a very young “Army wife”. For over 24 years our family was a proud Army family and now a very proud Veteran’s Family. It was during my journey as an Army wife, that I had a triggering moment that let me know I had no idea at that time who I was. So began a journey of self discovery for me as well as spiritual journey to discover who God is. Read more>>

Ryann Wells

I have been a Hospice Nurse and Nurse Practitioner for over 10 years. This passion has taught me that our time is very limited and to make the best of it. From those experiences I created Riverside Hideout, A shipping container experience, then Hillside Hideout, a Vintage Motorhome retreat. The space comes with no TV, and limited wifi service. Read more>>

LaRae Wilson

My mission is to bring the movie industry to my hometown Indianapolis, Indiana, by building a movie studio and filming my projects there. As a young black girl, growing up in Indianapolis had its limitations. I was always someone who stuck out in crowd, being a little odd egg. I found myself in my room most nights drawing and creating art that no one would ever see. However, my need to create just got bigger and bigger. I loved drawing and creating anything I could. Read more>>

Isaiah Bey

What is “A New Dream?” It’s when your persistence and hard work meet each other to live the life you want to live. I started this clothing brand with my sister (Jade Syan) as an idea in 2020 and we officially launched in April 2022. Our goal is to provide substance and quality through timeless pieces with our collections. Read more>>

L’Shawn Brooke

Dentistry has always been a passion of mine for several years. I knew I could be able to make someone feel better with themselves through their own smile. One of the first things others see about others is their smile. If you are not entirely happy with the color of your teeth, you have options to make your teeth whiter by whitening procedures. Read more>>