We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Natalia Acosta

At Tipico Tico we have 3 main missions: Ethical Trade, Environmental Consciousness, and Cultural Awareness. Tipico Tico was started as a way to bring awareness of our cultural background in Guatemala. To showcase all the beauty it has to offer and the incredible craftsmanship our artisans exude. The sustainability aspect is very important to us and we’ve implemented that by creating collections that use second-hand traditional fabrics, which we’ve sourced directly from the local textile markets, that would otherwise end up in a landfill. Read more>>

Phil Cooke

My great passion right now is helping leaders be more creative, as well as be more effective leading creative teams. Business Week Magazine stated that “According to a new survey of 1,500 chief executives conducted by IBM’s Institute for Business Value, CEOs identify ‘creativity’ as the most important leadership competency for the successful enterprise of the future.” Read more>>

Elisabeth Shows

My mission in photography is to meet any budget. I have a price list but I will work with anyone. I never want someone to miss out on capturing a milestone or memory because of cost. I have a special place for single parents because I myself am I single mom. When I had my little girl I really couldn’t afford a session, but I was able to find a photographer that worked with us. It is not that I don’t think my photography skills and talent are not worth charging more but I honestly love capturing these magical memories for families and am disappointed when I family thinks they cant afford my services. Read more>>

Myles Powell

Our mission is to inspire all of us to embrace comfort, create moments, and share memories together through our food journeys. This mission was inspired by my upbringing, which put food at the centerpiece of the family. I strongly believe in the fact that a meal is more than bodily sustenance. It can be transformative and have a huge impact on one’s mental health. Read more>>

Railey Molinario

As a Love Educator, my mission is rooted in a deep desire to minimize societal suffering and generational trauma. I am committed to breaking the cycle of ignorance that perpetuates harmful relationship patterns and empowering individuals to create positive change in their lives and communities. Being abandoned at birth by my father, I learned early on the importance of breaking these toxic cycles. My journey has taught me that poor relationships can be far-reaching and long-lasting, affecting individuals and entire generations. Read more>>

Raquel Marie Sims

At La’Marie Media, our mission is to creatively envision, evolve and equip our clientele through our desired lenses of Multimedia, Public Relations, and Strategic Branding. Each lens is distinctly designed to develop efficient and effective campaigns that can elevate our clients’ brand. We are committed to putting our best foot forward in accomplishing our mission and bringing any vision to life. Read more>>

Rachel Weeks

I’m a copywriter and multidisciplinary creative for female-founded businesses across lots of different verticals, but my underlying mission is the same: to help business owners rediscover the fun in entrepreneurship. Having cofounded a (now-defunct) startup in the past and heralding from a family of founders, I empathize with the ever-mounting pressures of building a business from the ground up. Because no matter if you’re bootstrapping, crowdsourcing, or raising; working alone or heading up a team; Read more>>

Kat Ling

Before Moonshot, I worked as an educator and in nonprofits supporting educators and school leaders to make accelerated gains in student achievement. I have always worked in predominantly BIPOC communities and have always seen, in contrast to their student populations, predominantly white leadership in schools. When I was a student, having just one teacher in my K-12 education who shared my identities and experiences would have made all the difference. Read more>>

Michael Lé

[Interviewer]: Thank you for joining us today, and we’re excited to learn more about the story behind Rhozeland’s mission. Can you please share with us why your mission of building dreams and empowering independence through all forms of creativity is meaningful to you and the company? Read more>>

Rameez Haq

Our mission is to help create a safer world for our loved ones. With the ever growing problems throughout the world, Just N’ Case helps give its users peace of mind, whether they are going to school, driving, going on a date, or just going about their day, they can feel safer knowing Just N’ Case is there to protect them. Read more>>

Kady Kearns

At Pacific Elite Nannies, Kady’s mission is to empower families and nannies to build successful, fulfilling relationships. She believes that every child deserves the highest level of care and attention, and she strives to match families with nannies who share this belief. Drawing on Kady’s personal experiences with diverse backgrounds and special needs, she prioritizes inclusivity and empathy in her placements. Read more>>

Flavia Cornejo

Growing up as a Latina in the US, I was expected to get a good job to be set for life. I did not see how it would benefit me in any way to work at one or two companies for the rest of my life and wait until I was 65+ to actually start enjoying life. But no one around me was doing it differently and so for the longest time I thought this was the only way. Read more>>

Robbin Turner

Violet Botanical Skincare’s mission is to harmonize body and nature with African herbal skincare for radiant, healthy skin. The story behind my mission started in 2014 while researching natural remedies to relieve my husband’s and son’s eczema. Slathering themselves in steroid creams filled with toxic petrochemicals and synthetics was not an option. During my research, I also learned that steroid creams make your eczema worse over time and they contain ingredients that irritate your eczema. I knew there had to be a better, more natural way. Read more>>

J.A. Lawrence

My mission is to provide my readers with a wide variety of subjects that other travel websites may not offer, or who have a lack of information in a particular field. For example, we work with the leading resorts and provide our customers with all the latest vacation deals through our website or an email campaign. Read more>>

Melinda Grayson

The story behind my mission is very meaningful to me but it is also meaningful to people of all walks of life. In 2017, we lost a beloved family member, my nephew, who had just turned 25 years-old. He was a bright and shining star in the Navy and then just like that, he was gone. Then on January 1, 2019, our beloved 38 year-old nephew passed away unexpectedly. Both of these young men had such wonderful, bright and amazing futures ahead of them and just like that, they slipped away. It was heartbreaking to say the least. Read more>>

Jonie Williams

My story behind my mission serves as a reminder that the early years are a precious window of opportunity, where a caring educator can sow the seeds of a brighter future—one child at a time. From a tender age, I’ve felt a deep connection to children, recognizing their inherent innocence and boundless potential. Growing up in a community where resources were sometimes scarce, I’ve witnessed the profound impact of quality childcare on the lives of young ones. Read more>>

Nika Esono

In order to understand my mission and the story behind it, we would have to go back in time, 5 or 6 years ago. I started in the artistic world as a model and dancer, I participated in several fashion shows, in music videos, and I felt happy doing what I was most passionate about. I have always liked photography and the visual world, so one fine day I decided it was time to focus on that and start learning more and more. Read more>>

Tyriee Kasper

Extraterrestrial Music Group was founded October of 2020 with the purpose of changing the industry, providing fair opportunities to artist and creatives. I also want to show the world that no matter your past, environment, mistakes or anything you’ve been through greatness is achievable. You don’t have to lose your values or morals to become successful in the music industry. As long as you stand on what you believe, word hard, stay consistent and invest into yourself or business. You can do anything you put your mind to. Read more>>

Jason Poblete

When my family escaped Communist Cuba during the Cold War, they left it all behind and became grateful for everything America made possible for them. I was born here, so, I pray, I will never know what it is like to live under Communism or totalitarianism. Their experiences shaped my life and continue to do so, especially during these seemingly uncertain political times. Read more>>

Alisa Figueroa

The Mission Behind Alisa Glam Cosmetics is very personal and has a lot of meaning behind it. My journey started from a traumatic event in my life that put me in a dark and lonely place. I had to learn how to do makeup on myself at the age of 16 covering my scars and gain confidence to go out in public. I then made the choice and had a 1 on 1 conversation with myself “Alisa, are you going to sink from this situation or swim and be somebody , change lives, boost confidence and make people feel how you feel when you do your own makeup?” so my calling was to become a Makeup Artist and turn pain into passion. Read more>>

Whitney Bass

The story behind my business mission likely varies from those in my industry as it’s pretty personal one. I struggled with an eating disorder in my high school years to the point of needing to seek inpatient treatment. While in that treatment facility I was surrounded by so many other young girls who, like me, were also struggling to see their beauty. We believed we needed to look a certain way to be able to feel value. Read more>>

Ca-Daryl Sloan

“A touch of love in every teaspoon” is my motto because with every teaspoon of ingredients that are placed into creating a dish it’s love behind the end result. I love to make each client or customer feel as though they are enjoying a dish that was make specifically for them! I cook from the heart from base recipes, but I do not have recipes written down for each ingredient. Read more>>

Sarah Blankenbaker

The mission for my art and business was birthed from deep belief in the power of creative connections and collaboration. Over the last couple of years, I have had the privileges of getting to know a community of artists, small business owners and creators, and along with my own creative exploration, I was privy to a lot of the success and struggles that come along with being a creative in our capitalist society. Read more>>

Jonathan Dassonville

Born and raised in the North of France in Lille, I have traveled the world for almost 15 years, looking for meanings, purposes, and life experience. I studied different fields such as French law, I am also an engineer in IT, a photographer/Filmmaker recently graduated from UCLA and a Coach. You may have noticed it already, I have a thirst to learn and explore new things. Read more>>

Kim Somers Egelsee

My mission is to help women feel confident, happy, love themselves and develop and cultivate inner peace to be able to be free, passionate and on purpose with their most extraordinary lives through retreats, workshops, events and sessions. This is meaningful because in my research and experience about 85% of women don’t feel deserving, confident or enough. Read more>>

Lakeshia Gilbert

The story that lies behind the mission of Helping Our Adolescents Prosper (HOAP) is a reflection of my life as a teen young teen mom. Like many of the young mothers we serve I became pregnant at the tender age of seventeen. At the time I was a senior in high school looking forward to potential opportunities of receiving a scholarship in basketball however instead of sending out open house invitations and taking senior pictures I was planning for the one thing that would change my life forever, the birth of my baby girl. Read more>>

Paige Glidden

When I got my first job in nonprofit communications, it really was by accident. As a journalism major who worked as an Editorial Assistant at a luxury magazine for two years, I was planning on moving to New York City and writing for Marie Claire, Seventeen, or — even better — Cosmopolitan. But job searching in publishing wasn’t panning out, so I widened my search to my local area of Washington DC, which has the highest percentage of nonprofit employment in the entire country, at 26%. Read more>>

Kenya Johnson

The captivating mission of Auclare Vision was ignited by my personal journey of fearfully confronting the all-too-common struggles of transitioning from student to professional life. As a student, I checked off all of the boxes. I got good grades, graduated on time, and even had hundreds of hours of experience. Even with all of that, I was woefully unprepared to not just be an adult but a professional. When I recognized all my friends and peers were also grappling with dissatisfaction and a lack of direction, I boldly asked, “What if there’s a better way?” Read more>>

Asena Tuna

Growing up in Türkiye, I’ve always had a passion for loose-leaf teas, herbs, and natural remedies. However, after moving to Canada for school, I couldn’t find the affordable natural remedies I was used to for my sleep problems, period cramps, anxiety, and more. I didn’t want to take over-the-counter pills with unknown effects on my body, which are unfortunately prevalent in North America. Read more>>

Bonnie Gross

The story began when I was 13 years old and felt too embarrassed to tell anyone that tampon insertion was painful. I thought it was normal to feel pain and wore them once a month for years, not saying a word to anyone. Fast forward to college, and I’m finding everything relating to my vulva area painful including wearing tight pants, sitting on a bike, and s*x. Again, it felt taboo and no one around me was talking about it, so I just smiled and kept pushing forward. Read more>>

Tina Snyder

In June 2016, Tina and her mom spent an afternoon enjoying the topiaries and blooms at Epcot’s International Flower and Garden Festival. Excited to participate in the magic, Tina searched the park for a pair of floral mouse ears but unfortunately found nothing that matched what she envisioned. After some thought, Tina decided to design her own pair, posted them on social media, and received a ton of compliments. That’s when Enchanted Etc. blossomed! Read more>>

Selena Kirksey

As the founder of Boobies on Duty, I am often asked about the story behind the mission. For me, it all started when I was a young mother trying to navigate the world of entrepreneurship. I quickly realized that as a woman of color, there were unique challenges that I faced that my white male counterparts did not. Read more>>

Gina Casazza

Our mission at Omnia is to help people elevate their lives. This mission isn’t just a slogan for us; it’s a deeply ingrained ethos that we believe in and that shapes every aspect of our business. As a 33-year-old single woman, I understand the challenges of juggling multiple roles and responsibilities. I’ve experienced the pressure of a fast-paced lifestyle and the struggle of trying to stay balanced and centered amidst the noise and demands of modern life. I’ve been there, feeling overwhelmed, stressed, and at times, lost. Read more>>

Angela O’Brien

When my second child was born in 2003, we had no idea that she would be diagnosed with Down Syndrome. There were no indications from her tests, no markers on her ultrasound. She joined her brother, a tenacious toddler, who never sat still. We called her a little therapy ball because she would just melt into the arms of whoever was lucky enough to get their hands on her. She was amazing and just scrumptious… Read more>>

Carmalita Rodgers

The mission at BOLD&FITT Fitness and Nutrition is to educate, encourage, and empower women to achieve overall wellness in the areas of physical, spiritual, and mental health so they can live the abundant life they were created to live. The Vision: to see women (along with men, and children) living longer, happier, and healthier lives because they love themselves enough to make healthy lifestyle choices. Read more>>

William Barber III

Rural Beacon Initiative (RBI) is a BIPOC led, social enterprise, headquartered in Durham, North Carolina and serving the Southeastern United States. RBI is motivated by the knowledge that while the southeast is characterized by the nation’s largest concentrations of people of color, poverty, and billion-dollar climate driven weather disasters, it is also a region with a long history of self-determination and a growing set of community driven solutions to the climate crisis. Read more>>

Brett Weiss

I come from a long lineage of businesspeople, entrepreneurs, and hard-working people that are honest and courageous who never saw failure as an option. I’m probably considered “old-fashioned” to some because I base most of my business decisions on gut instinct, building long lasting relationships, looking people in the eye and believing in the power 0f a hand shake (or fist bump in the age of Covid-19). Read more>>

KoolKase

Adopting the famous slogan from Dr. Seuss ” Those That Mind Don’t Matter and Those That Matter Don’t Mind” has paved the way for many including myself and my thought process on things. It has inspired us with Mind Over Matter Clothing. In today’s world, where social media and the internet seems dictate the lives of so many. I believe our mission is very strong. “Be Free, Be True, Be You …UNAPOLOGETICALLY “. Read more>>

Mark Scott

Our mission is to empower athletes by creating opportunities for them to thrive in their passions and talents, whether it be in athletics or beyond. Our guidance goes far beyond the court and field. We want athletes to think about their life after sports and what they’d like to do besides being known as just as athletes. Read more>>