We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Addison LaBonte
In 2016, I received a scary health diagnosis. I was diagnosed with Compartment Syndrome which affected the blood flow in my legs during exercise. My doctor gave me two options: get surgery on each leg or quit running. I decided to try a gluten free diet to see if I felt better overall. Much to my surprise, my symptoms immediately disappeared. Read more>>
Edmond Sarpong
At one point in my life, despite my hard work, I found myself struggling to make ends meet. It was during this time that I had a chance encounter with a friend who worked in the field of cyber security. He spoke of the industry’s rewarding nature and how it had transformed his life. Read more>>
Whitley Love
As I’ve gotten older, I’ve noticed more division in the world. People are hurting, and instead of coming together to support each other, we allow our offenses & differences to further divide us. It burdens me to see divisiveness based on race, gender, class, political parties, etc. Read more>>
Lindsey Nickel
At the end of 2021, I cut back on my wedding planning workload (I started my wedding planning business in 2010) so that I could think about what I wanted to do next in my career. I knew I wanted to do something I was really passionate about, but wasn’t quite sure what that was at the time. The idea I kept coming back to in my heart and my head was event planning for memorials, celebrations of life, and funerals. Read more>>
SaVonne Anderson
Growing up in an entrepreneurial family, I always knew that I wanted to run my own business. My father has been a full time entrepreneur since I was seven and I watched him buy homes, travel the world, send my brother and I to college, and create a life he loves on his own terms. Read more>>
Dashae Tuggle
It is important for black owned companies to not support each other in sales and promotions but to learned how we can keep the black dollar in the black hands as long as possible to create generational wealth and growth. Read more>>
Tommy Sinclair
Mission Statement: We believe in honesty, integrity, and knowledge. We want to help create a lifestyle that promotes wealth, diversity, and goodwill in our communities. We strive to offer a positive experience and work alongside our clients to help them accomplish their goals. Read more>>
Oksana Kolesnikova
Oksana’s mission is to provide a high-quality, comprehensive enrichment programs that empowers students to excel academically and creatively, while also nurturing their personal growth and development. Read more>>
Kat Collins
I started my web design business for three reasons: 1) I was tired of being told I couldn’t do something to a website because it was “locked” by a web developer or platform; 2) I had to ask the contracted web developer to do it for me (and often told no, or some excuse as to why it wouldn’t work mainly because they didn’t want to do it); 3) Because I was a woman, I was often treated as though I had no idea what I was talking about when it came to tech and web design/development despite my experience. Read more>>
Joanne Polin
My business model is client centric. Prior to starting my business, I held several corporate roles where I managed various public relations and marketing agencies. I always said, “I can do this better.” Coming from the perspective of the client, we are always one step ahead of the curve and work hard to exceed expectations. Read more>>
LaPora Lindsey
Throughout the majority of my career, I found myself in lateral positions, which led me to believe that I didn’t have much to offer through my work. However, over time and after exploring different avenues, I came to the realization that the value I bring to the table is not solely determined by my position in the company. Instead, it’s all about how I position myself and the unique skill set I possess. Read more>>
Zoë Davis
Zoe Life CCP specializes in exhortation life coaching, book coaching, consultations, book, music, and film publishing. We offer several small services for independent authors as well as larger based packages for those in need to produce literary and musical projects. Read more>>
Lauren Lefkowitz
I grew up in Corporate America the way I thought a high-achiever like me should: work hard, get a promotion, work harder, get more work, stop getting promoted, get a new job, work harder, work harder, get another new job, work even harder, make sure you’re the hardest working one, and then work a little harder. Read more>>
Royston G King
My mission is to use my platform and business for a positive change. In a world where lots of business people at the top are ethically challenged, I hope to shed light on morals and ethics in the business world as well as on our personal life. Read more>>
Ashley Brooke Mason
My mission is to provide exceptional wedding and portrait photography while keeping up with current technology, delivering images in a timely manner, and giving access to top quality albums in order to timelessly preserve photos. Read more>>
Jourdan Saunders
I spent a decade honing my skills as a Speech Language Pathologist, and during that time, I had the privilege of listening to the stories of countless children and adults with different disabilities. Through their words, I came to realize the different ways they felt excluded from the community. Read more>>
Nisha Brown
Our mission at La Belle Hair Company is to help women regain their confidence when it comes to their natural hair. We believe that a woman’s hair is a point of pride and there is a story behind each hair texture. Read more>>
Miguel Calles
I have lived in a homeowner association (HOA) for several years. I found there was a lack of transparency between the board of directors and the members. When I spoke with other homeowners living in HOAs, I noticed some common themes. Owners were concerned about how elections were run, how board decisions were made, and how requests to the community management company were tracked. Read more>>
Noah Schleifer
Our goal at Harmony Mushroom Co is to provide the community with fresh, organic and exotic mushrooms that you cannot find anywhere else. Additionally, our secondary objective is to demystify the growing process so that those who are interested in growing their own food are less intimidated by the process. We do this through our workshops and classes and by open sourcing information and resources. Read more>>
Gary Pillette
My wife and I started our Monroe Pop Fest 11 years ago. Our mission was to create an afordable pop cuture expirience for our community and provide an avenue to raise money for different local charities. My son and I just returned home from a large comic-con and after realizing how much money we spent wondered if we could do something similar but on a smaller scale to broaden the scope of fans and families available to attend this kind of event. Read more>>
Melanie Prapopulos
I think the biggest part of this story that is The Contemporary Art Modern Project is how some artists are treated by galleries and agents. Unfortunately many inexperienced artists are seen as a means of making quick money by some galleries and agents because they know that artists will do anything to have their work seen and exhibited, which means that they often will pay both galleries and agents to show their work. Read more>>
Drew Scott
My jewelry brand, dos22, was birthed from the existential dread 2020 resurfaced. At the time, the chaos of living in Los Angeles and working as a creative executive at a startup entertainment company had quieted my inner voice and allowed dread to make a home in my soul along with her comrade, doubt. Read more>>
Serena Castillo
I’ve always wanted to be a writer and a creative. I love to read and I love to share stories with anyone and everyone. The reason behind a lot of my work is allow readers to space to relate and experience stories that have lessons to learn and conversations to start. Read more>>
Daiane Ortiz
I have a defining culture of doing much more than just selling real estate. As a BHGRE affiliated organization, I share the BHGRE culture of serving each other, our communities and our planet. Read more>>
Tiffany Dnaka
Hi pet lovers, my name is Tiffany, owner and founder of Custom Pet Portraits by Tiffany Dnaka. I turn your pets into custom watercolor artwork. My brand’s mission has always been to help as many dogs as I can find their forever home. I often team up with rescues and donate custom artwork for pups in desperate need of adoption. To date, I have helped various rescues throughout the US. Read more>>
Quentin White
FFL Athletics is a sustainable athleisure company catering to men, women, and children that are committed to living a fit life. The brand caters to individuals that are wanting to get in shape as well as fitness enthusiasts who live and breathe a healthy lifestyle. Read more>>
Nikki Savella
The mission is to serve. Serve in all aspects that embrace our core values. God, Family and Community. Within every business I own, the mission remains the same. How can we share the love of God, support our family and serve our community. Read more>>
Dr Elizabeth Threatt
I was called into ministry (to preach the gospel) in 1999 this is when I realized I needed a mentor and there were none to be found. This is when I learned to study and rely on God himself to train me. This also sparked something in me to help others which occurred in 2016 when I started mentoring women in Ministry. Read more>>
Trish Kane
I was found unresponsive in 2014 by paramedics. My body temperature was 86 degrees Fahrenheit or 30 degrees Celsius after a decade-long battle with addiction and alcoholism. Read more>>
ALLAN MUSTERER
The story behind my mission became evedent to me when at age 60 I was driving in my car to Los Angeles and decided to turn off my radio. In the silence, I was transported back in time to the time I was asked by my Dad to go to my room and get a book for him to read as it was my bed time. I later discovered that I was about 11 months old. Read more>>
Gaby Ancell
I am of course passionate about our Jules Flower Truck business and the investment I’ve made into growing it. However, that is just the tip of the iceberg because the true investment I have made is into my daughter, Jules. To know my kind and loving daughter is to love her. Read more>>
Tanner Thibert
I have always been interested in running my own company, and from a young age, I always gravitated more towards a more entrepreneurial mindset. Something about the freedom to make your decisions and stand behind your values moved me from a young age. Read more>>
Corey Nery-Guity
On the surface, Champion Circle Enterprise, LLC is a brand development agency for micropreneurs. A micro -prenuer/ business is an organization that wants to stay small for autonomy and profit. We provide them with brand strategy and experiential marketing plans. But it goes much deeper than that. Read more>>
Skylar Moore
Pink Slip began as a small group of friends, surrounded by creativity on all sides and feeling like there wasn’t enough documentation of it in our area. Our ambitions at first were modest: distribute photocopied punk zines about our creative friends within the suburbs. Read more>>
Lee Harwell
I would have to say that this mission has it’s roots over 30 years ago. That is when I had the good fortune to experience a Carre chair for the first time. There were actually 2 of the large cantilever rockers, given as a gift from a special person. I enjoyed the chairs and their extreme comfort always. I didn’t give them much more thought than that until 2020. Read more>>
Delilah Null
In 2017, after I graduated from college, I was struggling with anxiety and depression. I tried numerous healing tools such as therapist, yoga and meditation but none of the care available seemed to understand my unique needs as a Black woman. I felt unsupported and isolated in my journey towards healing. Read more>>
Aminta Freeman
I started making candles in 2021 but have been a candle hoarder for years! When my family dynamics changed and I became a single mom of two (my hearts), I turned to candles all the more as a means of self care. Read more>>
Meirav Cohen
The relationship we have with our body walks with us all the time. It affects how we treat the people around me, how we make decisions, and our overall well being. Growing up, my relationship with my body wasn’t positive. I was mostly in my head and didn’t understand why I even had a body. Read more>>
Zaccari Frailey
My mission is simple. My mission is to create a life of passion and fulfillment, for myself and the people around me.. J.Y.B. is a company people are excited to tell their family they got a job at. Read more>>
Sha´Kreshia Terrell
Humble Hustle Finance´s mission is to empower individuals to take control of their finances and create a path to financial freedom through accessible and engaging financial literacy education. We believe that everyone should have the tools and knowledge to make informed financial decisions and achieve their goals. Read more>>
Blake Reimert
In May of 2020, I was working for the state in protective services, and I was miserable. The worst of the lockdown was upon us, and caseloads were rising fast. I felt loneliness and isolation like never before. I knew I had to do something, get out of my own head, and do something kind for someone else. Read more>>
Olivia Collins
The CLEO Institute is a women-led 501(c)(3) non-profit, non-partisan organization exclusively dedicated to climate crisis education and advocacy. Founded in 2010, The CLEO Institute’s mission is to educate & empower communities to demand climate action, ensuring a safe, just, & healthy environment for all. Read more>>
Jennifer Tallerico
The mission of the studio is to break the the beauty industry standards and have people not only embrace but also love the body they are in. Whether they feel beautiful in a long flow gown, a corset, fully nude or even in a t shirt, I photograph these clients in a way that make them love they way they look. We are allies to the LGBTQ+ community allowing all to show who they truly are. Read more>>
Cindy de la Garza
My company DLG REALTY ADVISORS loves helping people become homeowners because there are so many benefits that come with owning your own home. It is the American dream, you build equity, there is appreciation, long-term predictable monthly payments, you can decorate your home however you want without needing the landlord’s permission, there are potential tax deductions, and it lays the foundation for building generational wealth. Read more>>
Myles Green
In my household, my parents made a fun tradition of showing me old movies they grew up on. From Jim Carrey flicks to Spike Lee Joints, the more I watched these films, the more I fell in love with the idea of performing and storytelling. Overtime, it became clear to me that I had a passion not just for watching movies—but for creating them. And it was in that discovery that I knew I wanted to be an actor. Read more>>