We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Debra Jean Rogers
For me, my mission is deeply personal. I believe stories are magic—and when women tell their stories, they don’t just rise… they rewrite what’s possible. That’s not just a tagline. It’s a truth I’ve lived.
Years ago, I was in the middle of a painful breakup that shattered my confidence and cracked open something deeper. I was the good girl, the supportive wife, the one who made herself smaller so others could shine. But when everything fell apart, I did the only thing I knew how to do—I wrote. That one book, “He Did You a Favor,” Read More>>
Nicol Robertiz
I’ve always been resilient, driven to break the mold and prove to myself (and others) that yes, it’s possible. I’m a dentist by profession, but my passion for service led me to create two purpose-driven brands: NARF, a medical scrubs line that empowers professionals through style and confidence, and BridgePoint Sync, a company that simplifies home improvement for families in Florida. Read More>>
Yujin Oh
The story behind Whimsy Art Club begins with a anxious kid who moved every three years.
Growing up as a military child, I was constantly starting over—Every 3 years my entire environment changed. Korea, Texas, the Philippines, St. Louis. Each move turned me from an outgoing kid into an anxious introvert, always wondering: *Will I fit in? Will anyone understand me?* You know that feeling of walking into a new place and hoping someone will just get you? Read More>>
Lulu Love
My work began as a response to a pattern I saw but could not ignore. I come from a line of spiritually gifted women who lacked guidance, language, and support. Their pain was inherited and their power was buried under roles, silence, and survival. That silence repeated itself until I chose to interrupt it. Read More>>
Rodney And Alicia Saulsberry
Our mission is to assist clients with travel at a reasonable rate while providing a personal touch.
With everyone utilizing Online Travel Agencies, many have moved away from what could be seen as a traditional travel advisor. Our agency focuses on our clients and their needs and wants. We tailor their vacations and experiences to their desires. We have advisors on our team with different life experiences and areas of expertise. We offer a personalized touch to clients by providing customized gifts upon request. We also host VIP events for our clients. Read More>>
Noam Levinberg
Safari started from a simple feeling: I’ve always loved guitar pedals. There’s something magical about them the colors, the knobs, the unpredictability. Even if you don’t know what you’re doing, you want to play with them. They invite creativity. Read More>>
Chelsea Weiss
I am a child of the early 2000s, a time when Slim Fast, heroine chic, and tabloid body shaming was normal media for a girl to consume. I learned from a young age that my body did not fit the standard of the models I saw on the runway and magazines. I was very lucky to have learned to sew at such a young age because this gave me the autonomy to alter clothes to fit my body and style. Read More>>
Diamond Bunn
“Smooth Skin, Confident Glow” — More Than Just a Tagline
At TWB419, “Smooth skin, confident glow” isn’t just a slogan — it’s a mission rooted in inclusivity, empowerment, and self-love. I believe that skincare and body waxing aren’t luxuries reserved for a few, but essential acts of care and confidence that everyone deserves access to. Read More>>
Roshawn Jones
At the Miles Jones Foundation, alongside our Soul City Boxing nonprofit, our mission is rooted in healing, empowerment, and transformation—especially for underserved youth and families in Toledo, Ohio. Read More>>
Scott Galliardt
Patriot CPR & Tactical Training is committed to enhancing public safety through education.
Our courses are designed for individuals and organizations seeking to improve their emergency response capabilities.
With a focus on real-world applications and hands-on training, we prepare our students to respond effectively in any situation. Read More>>
Courtney Babin Samantha Guillory
We’re two Louisiana-born sisters who’ve always shared a love for shopping despite having very different fashion styles. Over the years, we’ve been each other’s go-to shopping buddies, encouraging one another to step outside our style comfort zones. And as sisters, we’ve always kept it real (sometimes brutally honest) when it comes to how we look and feel in what we wear. Read More>>
Gabriela Fiorentino
The moment that changed everything for me was simple. Quiet, even. I was rocking my son to sleep in the middle of the night, staring at his little face, and the thought that hit me was… Read More>>
Robert Brown
My Story Behind Starting to Wire Wrap
It all started with curiosity—and a little bit of frustration. I’d always been drawn to handmade jewelry, especially pieces with crystals and intricate designs. But every time I found something I liked, it was either out of my budget or didn’t quite reflect my personal style. So, one day, I thought, Why not try making something myself? Read More>>
Hishashi Morishima
I’ve been deeply passionate about vintage clothing and fashion ever since I was a child. Even before the word “vintage” became widely used in Japan, I was already drawn to imported fashion—especially American-made denim. Read More>>
Lyncon Martinez
Gather the Gals podcast and ministry began one night at 3 a.m, as I was feeding my colicky baby and crying quietly in the dark. My first son had been a dream, he slept well, ate well, and was the happiest little guy. But my second baby was the complete opposite. He never slept. He cried constantly. I was completely exhausted and felt like I was losing my mind. I loved being a mom, but I was silently asking myself, Is this normal? Is this really it? To feel this alone, anxious, and numb? Read More>>
Janee Hudson
As a single mother, I understand the stress that comes with event planning and strive to create a seamless experience for my clients. Whether it’s a baby shower, wedding, engagement party, gender reveal, or a child’s birthday, I provide full-service event planning, including decor, vendor coordination, and day-of coordination. Read More>>
Michelle Caprio
I have been an educator for over 45 years in a variety of models – public schools and universities, private schools, faith-based schools and universities, and homeschools. I have also served students, parents and educators over a large range of levels – from preschool up through and including graduate level teaching and consulting. Read More>>
Shauna Helton
At almost 44, I nearly lost my life just two days after giving birth. I was a solo mom, physically broken, terrified, and completely alone. That moment changed everything.
Before my unexpected pregnancy at 43, I was already living with chronic illness, managing autoimmune symptoms, and struggling to feel well. I had just begun learning about clean eating, but I wasn’t fully committed yet. Then came a life-altering moment: severe postpartum preeclampsia that left me facing a long road to recovery. Read More>>
Mallory Files
At Ozark Charcuterie and Wine Bar, my mission is to create spaces of connection—through thoughtfully sourced wine, beautifully crafted boards, and genuine hospitality. But at its heart, the mission is about more than food and drink. It’s about healing, joy, and choosing to build something meaningful after loss. Read More>>
Ellen Goncharov
You cannot have good physical health without good mental health. We are fueled by things we love and for me I love art and being able to share different ways we can express ourselves either it’s through art, writing, or just simply talking and sharing our experiences through our true self. For me I think art heals and these days everyone needs something to strive and have a passion for, you can be at the peak of any career but when you come home just doodling can fuel your brain and that’s why Light Up Project brings me so much joy and passion. Read More>>
Ashley Orr
In 2019, I was diagnosed with a gluten allergy; after over 20 years of eating wheat without a second thought. Overnight, everything changed. I suddenly had to relearn how to eat, shop, and even enjoy food. I didn’t know what gluten was, let alone how to avoid it. I was overwhelmed, discouraged, and devastated especially because I’ve always been a food person. I love discovering new flavors, baking for others, and creating things that bring joy. Read More>>
Lay-Cee Dotson
The mission behind my podcast is having honest and transparent conversations.
I model this on my episodes and with in my life because it’s taught me to fully lean in and learn different perspectives.
When creating my podcast it started as a passion project and as I stepped in more to produce and edit my episodes – being honest and transparent cultivated a safe space to have conversations that were hard. It changed perspectives to not only disagree respectively but understand where one was coming from. Read More>>
Kennedy Homan
My mission is to capture moments that feel like real, living memories—warm, honest, and full of quiet magic. This matters to me because I’m a deeply nostalgic person at heart; I truly believe our most meaningful memories aren’t posed or perfect—they’re the fleeting in-between moments that often go unnoticed. Growing up, I realized how much I cherish the photos that bring me back to the small details—soft glances, genuine laughter, the way someone holds your hand when they think no one’s watching. Read More>>
Kibwe Cooper
At Kibwe Kreative Inc our mission is to empower organizations and individuals to create meaningful change through strategic marketing, multimedia storytelling, and innovative content. This mission is deeply personal to me, shaped by the real challenges I’ve faced and the opportunities I want to create for others. Read More>>
Kristen Brown
My mission to help people and workplaces embrace energy as a driver of real results is deeply personal and profoundly professional. After losing my husband suddenly when our daughter was just a baby, I had to rebuild everything—my life, my mindset, and my career. What got me through wasn’t just grit and hustle. It was understanding how to manage and channel my energies in ways that moved me forward, even on the hardest days. That personal transformation fueled my professional obsession with the science and strategy of energy. Read More>>
Christina Starr
Our Story: Where Heart Meets Elegance on a Budget
As a new, older bride in 2022, I anticipated the wedding dress shopping experience to be one of joy and celebration. Instead, I found it to be frustrating, overwhelming, and far more costly than expected. I encountered misleading online marketplaces, less-than-pleasant in-store experiences, and ended up spending thousands of dollars on dresses and alterations—only to feel disappointed in the process. Read More>>
Raellen Boyd
Welcome to my floral design business! My name is Raellen (pronounced Rae-Ellen) I have always had a deep passion for crafting beautiful things. With over 15 years of experience in event design, I truly believe that every special event deserves to be nothing short of stunning. With this philosophy in mind, I was inspired to transform my hobby and love for all things floral into a thriving part-time business, where I have cultivated valuable connections with industry-leading experts and vendors. Read More>>
Savannah Hoover
My business development consulting firm, Seekees Consulting, LLC, is built on the idea that more women and people that have been historically excluded from building successful businesses deserve an opportunity to know what it takes to build the business of their dreams. My parents always had entrepreneurial ideas, but I watched a lot of their choices limit how far they could go. Read More>>
Marilee Blair
I first got a taste of being a storyteller and being a reporter on television for Prep Sports Live reporting on highschool football highlights and North County News reporting on local news stories, while interning for San Diego The CW and ABC 10 NEWS in San Diego back in 2011-2012. And I had always tried to figure out how to get back into that world when I found how YouTube became so big and my passion has always been about travel. Read More>>
Anne Hydock
My Why and My Mission
I offer an elevated brand experience for busy professionals, specializing in men of all shapes and sizes to get the proper fit and look their absolute best for all occasions. Helping discerning men with value, quality and convenience is my passion. Read More>>
Margo Lalich
Vision: A Collective Approach to Death and Dying
Mission: Creating community by connecting people, resources, and experiences to educate and support a holistic approach to end-of-life for individuals and families living on the North Coast. Read More>>
Chase McCammon
A few years ago I started PokeICT in Wichita, KS. I always had the dream to have a collectible’s store of my own one day. Always riding my bike from garage sales to coin/card shops. Since a young kid, I always had a way of closing a deal. Our mission was always to provide a place for collector’s to get products at a fair price. Many times before starting my business. I would go to store’s with no avail. Read More>>
Jer-Lyn Benjamin
At the core of BenJamm’in Enterprise is its founder, a former professional dancer whose life took a turn when I was diagnosed with discoid lupus. This unexpected twist in my journey ignited a fire within me to explore the connection between nutrition, health, and movement. Read More>>
Lizzie Kay Moon
My serendipitous introduction to Shamanic Astrology was truly transformative! Far beyond a mere personality description or an attempt at predicting what I “should” do, the unfoldment of my soul’s story in my natal chart reading helped me see more clearly see where I’d been, how I might thrive or get stuck, and what I could learn, evolve and grow through … if I choose! It elucidated my path and gave me direction, permission and courage to step confidently into my “soul’s purpose” and gave me a way to navigate the lessons and cycles of life! Read More>>
Caryl Stone
When my husband died (as a result of his addictions) my life took a drastic turn. I was 55 and starting over at zero. Having lost our house to foreclosure and no money in the bank, with a young child still at home, I knew I needed a plan for our future. I needed to create a life for us so when I can no longer do my full-time job I can still work and support myself. Read More>>
Lily Goodwin
DJ Lily Jade does what she does because she loves bringing joy, energy, and inspiration to people of all ages, especially kids. Through music, interviews, and storytelling, she creates a platform where young voices are heard, dreams are celebrated, and anything feels possible. Read More>>
Lisa Schuette
I founded the nonprofit Carson Animal Services Initiative (CASI) in 2012 in response to Carson City needing a new animal shelter. The old shelter was built in the early sixties and since that time Carson City had grown to a point that the building, for a variety or reasons, could no longer safely meet the needs of the animals or the community. Unfortunately, due to budget constraints and competing priorities, plans to replace the old shelter kept getting pushed back. CASI was established to raise both awareness and funds to help see this project through. Read More>>
Lisa Schoendient
Our journey began in 2007 after a life-changing injury—when I broke my back falling down the stairs. Faced with chronic pain and a body that didn’t respond well to prescribed pain pills or patches, I searched for an alternative. That search led me to THC salves. After much experimentation and refining my formula, I found real relief—naturally and safely. This breakthrough changed everything. Read More>>
Nicole Selby
The Pages, Pens & Paws Foundation is focused on advocating for Children’s Literacy through Books, Events, and Animal Assisted Reading Programs. Our specially crafted books are filled with heartwarming, fun, and inspirational stories highlighting the world of Animal Therapy and the important role it plays in our communities. We pair our books with Animal Assisted Reading Programs & Literacy Events including educational activities based on the storyline of the book. The proceeds are funnelled directly back into our Children’s Literacy Foundation. Read More>>
Roshni Dattani
For over a decade, I built a thriving career in global banking and fintech, working with top institutions like Merrill Lynch, J.P. Morgan and leading various startups and fintech firms. I managed high-pressure teams, oversaw complex legal and regulatory landscapes and was often one of the few women in senior leadership spaces. On the outside, my life reflected success—achievement, influence and security. Read More>>
Beth Salyers
Bear with me, I’m still trying this on for size: my mission is to help people reclaim (practice) curiosity as a creative, strategic, and deeply human tool, especially in moments of collapse or dissonance. On a personal note, I’m still practicing how to say that with my whole chest. Ten toes down. As a former English language arts teacher, I must point out that the most important word in that mission is ‘practice.’ Read More>>
Flo
Mission: Elevating every bite: Farm Girl Edibles delivers extraordinary, small-batch flavor with jams, jellies, and our unique Crackel the ‘un-brittle,’ sparking culinary creativity. Read More>>
Jennifer Rutledge Pettie
A Queen’s Birth Story: Songs of the Lowcountry and the Hands That Delivered Us was born from something deeply personal—my own journey through pregnancy, survival, and healing—and something much older: the legacy of the women who came before me. Read More>>
Dr. Ijeoma Okoligwe
Dr. Ijeoma & Co. is a deeply mission-driven business, and the heartbeat came from firsthand experience. Years ago, I joined an international startup and was immediately struck by just how much small and minority-owned businesses, especially those led by women and people of color, are expected to figure everything out on their own. There were so many moments where we needed support, resources, and guidance, and it just wasn’t there. Read More>>
Sierra Lomax
I know the importance of telling your personal story. It helps you to connect with others and often times we find that we have so much in common with others that we didn’t even know. I created my company initially because I wanted to have another stream of income. But after going through an entrepreneurship program created by a local church, called Bible Center Church in Pittsburgh, Pa, I realized that building a company is more than the money that comes in and out. Read More>>