Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.

Emily Sorokes

The Mission: The mission behind BuffaloBeerfluencer is to make beer fun and approachable for everyone while supporting the Buffalo and Western New York community and local-owned businesses. Read more>>

Jonat han NoFate247

I am a dad of two, set on being a great parent to my children while still accomplishing my own personal goals. I create entertaining content around my daily life: Health, fitness, and all the random gadgets I try to use to make my life just a little bit easier. Read more>>

Amy Bandiera-Benjamin

I got into real estate in 2014 after I bought my first home in 2013. As a single mom, I basically took home ownership off the table for myself, as I was working full time but finding it hard to save for a down payment. Read more>>

Priyanca Rao

If you’re curious about the heart behind our mission, let me share the journey that brought it to life. With over 12 years immersed in the wedding photography industry, I’ve come to intimately understand its close ties to beauty and aesthetics. Read more>>

Nikki McCarthy

At Sam’s Fans we are dedicated to supporting and enhancing music and art therapy programs that serve seriously ill children and their families. Samantha Jane is the oldest and only daughter born to Nikki and Dan McCarthy. Read more>>

Terra Nickelson

When people ask me about my journey into wedding planning, they often assume I fell in love with the idea of planning my own wedding or that I dreamed of being part of the wedding industry since childhood. Read more>>

Danielle Leukam

I found a homework assignment written by my sister from 1993. It says, “My sister loves to write.” I was five, she was six. I’ve always wanted to be a writer. It took me 30 years and a horrific event when I finally declared myself a writer. Read more>>

Sunflower Routzong

We’re on a mission of epic proportions: to positively impact the mental health of 1 billion children. My journey began over a decade ago, marked by heartbreaking losses to suicide. Read more>>

Julia Mastalski

My mission is to help women by providing bra fittings and education on how a bra is supposed to fit, benefits of a proper fitting bra and the health issues a bad fitting bra can cause. Read more>>

Reginald Kraft

Throughout my life, I’ve always been an artist, but finding my place creatively and conventionally has been challenging. I’ve often worked in sales to make ends meet. Read more>>

Cody Mayo

As a professional performer myself I grew up training as an actor from a very early age. I spent most of my time in theatre performing in numerous plays, but knew early on that I wanted to give film & TV a go. Read more>>

Shirah Benarde

Ultimately, NightCap’s mission is to save lives, and I believe that if our products save just one person, I have done my job. The sad truth here is that in a perfect world, my product wouldn’t need to exist, but 1 in 2 women have had their drink spiked in their lifetime. Read more>>

DJ Nixon

Growing up in a family deeply rooted in community leadership and activism, I witnessed the dedication of my grandmother, mother, and father, all serving as pillars within various community organizations. Read more>>

Zyrelle Fortenberry

I ran away at 17 years old in search of love. Unfortunately, the relationship ended in nothing but hurt and tears. Seeking better education and a distraction from my heartbreak, I moved to a small town in Georgia. Read more>>

Ellie Shoulders

Think of the last time you went to a standard fast food restaurant. What was the food like? Was it soggy, oily, overly salty? Was it dry, cold, unflavored? Now imagine going to a restaurant, where there is clean, fresh food. Read more>>

Christen Talley

I’m a boutique photographer specializing in families creating beautiful wall-art and bringing families closer together. I offer a fully immersed experience where I hold your hand through the entire process; Read more>>

Major Edward Pulido

PGA Major Champion John Daly and Combat WoundedVeteran Major Ed Pulido, U.S.Army (Ret.), united to create a significant philanthropic impact. Read more>>

Ariadne Kritonos

“Out of the archives and into the everyday” is how I like to describe my artistic mission. My work is inspired by 18th and 19th century Greek folk motifs, which can only be found in museum archives or displays, as well as public and private collections. Read more>>

Gianna Lundgren

My mission and the mission of The Gallery is to create an elevated salon experience that is Artist focused. Providing an exceptional place to work for stylists and support staff organically results in an incredible experience for salon guests. Read more>>

Bronte Williamson

Nourished Not Deprived emerged from humble beginnings in my parents’ garage, fuelled by little more than a laptop, a grand vision, and a very poor attempt at a Squarespace website. Read more>>

Alexis Walkenstein

I started my business to change the media culture in which we live. I began AWE PR so I could be more selective about what and who I represent. That meant I had to step out and begin a business and do something I’ve never done before. Read more>>

Michelynne Mccarter-Bell

Our mission is to reframe the thought process of HR. HR is typically known as the firing squad or red tape office. We’ve changed the narrative to show you that HR is an organization’s strategic partner! Read more>>

Donna Poppendieck

By the time I was in my early 40s, my health tanked … I was diagnosed with a serious blood disorder. After a couple of years on oral chemo, I knew I couldn’t continue to live my life this way. Read more>>

Natalie Francis-Clarke

Pause Reset Brunch, born from personal experience and shared struggles among women, emerged as a movement advocating for self-care and well-being. Initially conceived as a one-time 2019 event, it transcended into an ongoing initiative following a poignant audience moment. Read more>>

Dr. Lanecha Conner

My purpose driven brand was created to empower black women business leaders to achieve unparalleled personal and business growth. By integrating anxiety therapy and authentic leadership coaching, I aim to cultivate a space where black women can not only enhance their business acumen but, also embrace the true identity of who they are. Read more>>

Jeff Schwartz

In 2017 I was asking myself the question, what is my Dharma, my purpose in life. I wrestled with the question for a few months. One day I was talking to my friend Arun GoPro from India who is an incredible human being. Read more>>

Swany Kapadia

My mission at its core is making people feel better, and bringing them peace in their mind, body, and soul through touch. Many of my clients mention feeling revitalized after sessions not just physically, but internally as well. Read more>>

Nicole Will

Our mission is deeply rooted in the soul of Asheville and a genuine desire to offer something unique. Asheville is a city often overshadowed by its vibrant food and beverage scene and larger tourist attractions Read more>>

Marshall Lilly

The industry of craft brewing is constantly evolving. Trying to chase trends and second guess where the market will be is a fool’s errand. Read more>>

Jessica Adaway

I think families are essential to a thriving world. We all come from them, and for better or worse, they play a big part in making us who we are. Read more>>

Lindsay Fernandez

April 6, 2011 forever changed my life in an unthinkable way. I experienced the sudden death of my mom, who had just celebrated her 43rd birthday. Read more>>

Olyviah Hall

Growing up as a kid with curly hair it’s always been a struggle to find comfort in trusting someone to know how to accommodate what it is that my hair requires. Read more>>

Lucretia Jelks

I was a Banker for over 25+ years. In that time I saw a lot of people whose finances were in disarray. At that time I was very limited in what I could do to help the clients, other than giving them back an occasional overdraft fee. Read more>>

Magdalena Iskra

It is my true passion and mission to make every woman feel the best version of herself in front of the camera. Read more>>

Lucille Maddalena

I am on a mission to remind anyone who is committed to a career, to building their leadership legacy, to include joy in the journey. Read more>>

Nicole Craig

My mission is to help people. Help people emotionally, who may feel lost, Who may be fighting suicidal thoughts, who might just need a little extra push to get them through whatever they’re going through. Read more>>

Noah St John

My mission as Coldsaint is to inspire individuals to turn their tragedies into triumphs. Through my music and advocacy, I aim to empower others to take control of their adversities, find their inner strength, and create solutions. Read more>>

Shaheen Sheik-Sadhal

My firm has always been focused on supporting social enterprise startups and the social entrepreneur community. In the summer of 2021, I received an interesting letter agreement from a potential investor from a client. Read more>>

Kimberly Beam

Learning to hear and trust my intuition has been a decades long process. I have a mission to help every person know and trust their intuition. Intuition is the central guide in a person’s life, leading them along the best possible path toward life’s highest good and happiness. Read more>>

Emily Reynolds

Our mission is simple but has deep meaning, R business is yours. There are so many layers here, first and foremost we are a B2B service. Read more>>

Matt Leighty

GrantFlow is driven by a clear and powerful mission: to help people do more good, more easily. This is achieved by our focus on simplifying the grant process. Read more>>

Kemberli Clark

Multi-Essentials Cleaning mission is to change atmospheres! What that means is it’s more than just conducting a simple cleaning service, but we care about our clients mental, spiritual, and physical wellbeing. Read more>>

Kate Bennis

When working with my clients, I often ask them to craft a personal purpose or mission. We start with brainstorming a list of all of the things they LOVE to do, from the banal to the profound, from kissing to collaborating. Read more>>

Jaja Chen

Cha Community (formerly Waco Cha) is a boba tea cafe small business headquartered in Waco, Texas with shops in downtown Waco and downtown Temple, Texas and a boba tea truck and food truck. Read more>>

Rashmi Menon

Ravens & Roses Publishing’s mission is to revolutionize the independent publishing industry by supporting and uplifting the marginalized and underrepresented authors through creativity, ingenuity, and innovation. Read more>>

Sierra Pierce

My fondest memories growing up were going to my Grandmother’s house every Saturday. Two of my Aunts also lived on the same street, so we would all gather every week! Read more>>

Faddoul Vanessa

Our Mission: To provide consumers with hair care that it is natural, clean and adheres to the yogic principle of ahimsa-do no harm in word, thought or deed. Read more>>