Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.

Tana Newberry

Hey there, I’m TANA NEWBERRY, an International Psychic and Luxury Psychic Business Mentor, with nearly two decades of experience with over 10,000 paid reading sessions conducted worldwide. Read more>>

EBONY MCMILLAN

The story behind the mission of my business is that every woman deserves to look good. I want women from all walks of life to be able to afford to look good. I want women of all shapes and sizes to be able to make a statement as they meet the world every day. Read more>>

Ashley Priest

CannaLance is driven by the mission to share cannabis education with the world. In 2011, my husband and I lost our son to a genetic condition known as Menkes Disease. Read more>>

Scott Simmons

My mission is a little different because I own multiple businesses in different industries. Frequently, I use the phrase Creative Entrepreneurship to describe my mission. Read more>>

Kimberly Waldropt

My story starts with my diet and the relation it has to my skin and overall health. There’s been a ton of unlearning I’ve had to do and finding a community that strives to seek truth. Read more>>

Brie Dieker

My mission since I began painting full-time in 2022 has always been to inspire an immersive connection to nature in a way that heals. Read more>>

Catalina Tellez Hopkins

Catalina Straps is a social enterprise working with indigenous women of the Wayuu Tribe along the Caribbean Coast of Colombia to produce handmade straps for yoga mats, water bottles, guitars, cameras, and handbags made for people on the go who like to be unique, hands-free, and care about making a positive impact in the community and the environment. Read more>>

Lincoln Vallett

“Talent is distributed equally. Opportunity is not.” Growing up, I had every opportunity in the world. I also tried just about everything in the world to mess those opportunities up, but because our family had money and my parents were supportive there was always another opportunity waiting for me. Read more>>

Liz Russell

Years before becoming a business owner, I was new to the city I lived in, near Seattle. I knew hardly anyone besides family. As an adult, it’s already difficult to meet new friends. Read more>>

Ivin Huggan

My mission for my company is allowing customers to have access to on demand hair professionals who will go to the customers no matter the place. Barbers and hair stylist on the go. For the hair professionals, creating a flexible, easy to use platform to show off their skills and build clientele no matter where they are. Read more>>

Alxzandra Lawless

Mission driven— I had never considered it that way until the article. I always considered myself a “Go-Getter” or “Goal Oriented” perhaps just “driven” but, after seeing the available questions I realized I am absolutely on the sole mission of making this World a better place. Read more>>

Toya Poplar

My mission to empower individuals to pursue their goals while being kind to their souls stems from my journey toward self-discovery and personal growth. Read more>>

Nancy Berman

At the age of 48, I found myself at a crossroads, finally liberated from the emotional, spiritual, and financial burdens of a five-year legal battle with my ex-husband. Read more>>

Tene’ Aiken

Growing up I found it hard to let go of things that I thought were meaningful. My desire to beautify and breathe new life into unwanted and broken items later became the catalyst for the mission of my business. Read more>>

Posh Panache Boutique Bianca Mattos and Natalie Terrasas

Our mission, at Posh Panache Boutique is to make women feel beautiful from the inside out. We are a women’s clothing boutique, but also a place of refuge for women who are needing to discover their beauty from within once again. We love spending time with our customers. Read more>>

Kyndra Bell

Our mission at Dream Kreams Artisanal Creamery is to redefine the ice cream experience by offering a wide range of artisanal flavors that cater to all dietary preferences. Read more>>

Stephanie Mbelu

The mission of Doyenne Consulting is to empower women-led small businesses with tailored strategies to increase their efficiency, accelerate their business growth, and achieve tangible success. Read more>>

Leslie Close

Close Design takes a philosophy-first approach to evolving homes and everyday spaces into sustainable urban living environments. Read more>>

Heather Avis

Fifteen years ago, with two teaching credentials under my belt, I left my job as a high school teacher and made the decision to be a stay at home mom. Read more>>

Brian Richards

We believe that everyone deserves a healthful, fulfilling life, and that nature’s wisdom can show us the path to achieving it. SaunaSpace harnesses the power of light so people can transcend their limitations and reconnect with themselves–body, mind, and spirit. Read more>>

Morgan Tracy J.

His Daughter’s Closet Women’s Empowerment Ministries’ purpose is to be a secret place for women and youth. To get a more intimate understanding of God while Building Faith, Gaining Confidence in Everyday Life, and Going after their God-given Purpose Fearlessly. Read more>>

Ellana Stinson

At Safo Hair, our mission is to enhance lives by improving access to high-quality and safe hair care products. We are dedicated to offering innovative solutions that prioritize scalp health and foster healthy hair growth. Read more>>

Diane Appleberry

The mission behind Grace & Glam Medical Spa is to make people feel more confident. There is nothing more beautiful than a person feeling empowered in their own skin. Read more>>

Luke Ring

Certainly, focusing on your role as the owner: Sukavision’s mission is a deeply personal endeavor that transcends conventional filmmaking. Read more>>

Kiesa Kay

As a child, I endured really awful experiences, and I survived because I had a beautiful lake where I could float and dream, a mulberry tree for climbing that reinforced a deep connection to nature, and kind cousins and extended family who truly, deeply loved each other and me. Read more>>

Kelly Mackin

Motives Met is built from our mission to create a human work world with true well-being. It was my mom and my journey through ill-being at work that led us to our determination for a future work world where well-being was treated as a right and not a privilege. Read more>>

Lisa LaRochelle

Our mission is to provide high-quality, elegant, timeless pieces that make women feel confident, sophisticated, unstoppable and comfortable in their own skin. Read more>>

Eme Savage

My mission is to entertain, educate, and provide an escape through storytelling. There are three things you can always count on with every book I write. Read more>>

Sonia Roselli

My brand was born from a love and critique of the beauty industry—an industry ripe with potential yet marred by its narrow views on beauty and aging. This tension fueled my mission to craft a skincare line that breaks free from traditional confines and genuinely connects with people of all ages. Read more>>

Joseph Barra

My mission in life is to make somebody’s day and motivate and inspired people to be the best they can be. When i accomplish my dreams and goals I want to use my accomplishments as an example that you can achieve your dreams Read more>>

MARK HOFELING

Full disclosure: I’m a freelancer, and I don’t own a company (any longer). My work is a fulfillment of a childhood dream to design for film. I can also speak to education for future generations, the need for more diversity and preparation of diverse voices in film, etc. Read more>>

Alexus Edmond

Prior to becoming a massage therapist, I studied undergrad at Claflin University in Orangeburg, SC. I was blessed to receive both academic and athletic scholarships. Read more>>

Herb Lancaster

What started out as a basic trade taught me by an old world craftsman, has evolved into a mission to prove the furniture industry can blend traditional values with modern insight. Read more>>

Karol Caballero

Our mission has been to provide high quality, unique and innovative products that satisfy a true need. As important as all of these are one aspect that stands out is innovation. Read more>>

Kimberly Shores

The interior design business as well as flipping homes is not the first thing that pops into your mind when you think of mission work. For me, the concept of mission work often conjures images of distant lands and third-world settings. Read more>>

Jerame Mudick

Our mission is to guide you back to yourself. What this means can be different for every person. But what it means to me is finding yourself, discovering the best you, the real you, before the world got its hands on you. Read more>>

Kimberly Schlosser

My mission within my business is to help every women feel empowered and as beautiful as they truly are. There are so many standards in the beauty industry. So much pressure to live up to societies idea of beautiful! Read more>>

Tara Allred

Patella Publishing Services is rooted in a mission that goes beyond the conventional realms of the publishing industry. Our mission is to offer readers stories with substance while lifting authors and writers to new heights. Read more>>

Dr. Rasheda Likely

Since elementary school, science has always been one of my favorite subjects. I was fascinated with the systems, structures, patterns, and cycles and all things outdoors. Read more>>

Kristina Rolla

In 2017, while hiking the Appalachian Trail and writing blog posts for Granite Gear, a backpacking company, I discovered the profound healing power of nature. Read more>>

Dr. Kerriann Peart

At Peart Consulting, LLC our mission is: “To empower and equip individuals in the workplace, to consistently tap into their authentic identity and become more than just an employee and truly the professional they seek to be.” Read more>>