Our stories are often hard to understand until folks understand our true motivations, our true drivers and the stories behind why our mission or purpose truly matters to us. We’ve asked some inspiring folks from the community to talk to us about why they do what they do and have shared some of our favorite responses below.
Emily Bowman
Our mission is to provide you with meticulously researched, conscious choices that start in nature. But the Lovesong Beauty story starts even before you open your first product. It began with my career in the natural foods industry where I’ve spent the last 15 years as a sales executive working for natural and organic food brands. Read more>>
Carolyn Chu
Growing up in a family business really taught me the value of entrepreneurial ventures and showcased to me that my entrepreneurial journey could be more than just business and that it could ultimately create a platform for social impact as well as helping others feel good and encouraging them to be unapologetically themselves. Read more>>
Maserati Shellz
The mission of Maserati Shellz is “H.O.P.E.” Honor Obligations Positive Empowerment!!!! My goal is to lead by example and be a Real Model not a Role Model. Because there’s a big difference. A real model shows who they really are and their real struggles and mistakes. Whereas a role model plays a role that is fictious, and misleading. I think social media has given false perception the right of way to how people think and judge personal success. Read more>>
Melanie Mosa
At P.T.O. Organization, our mission is to empower our clients to take control of their space and make their home a place they can find peace – not chaos and stress. Our focus is on creating functional systems unique to our clients to keep the clutter from taking over long after we’ve finished our work. As a mom of five boys, I know first hand how important it is to have a “system of operations” in your home. I spent years identifying and solving our organization issues and finding ways to make things run more smoothly. Read more>>
Jaquese JQ” Smith”
As a former college athlete, I understand the feeling of being overlooked or being considered as the underdog. Throughout my sports career, many people doubted me and didn’t believe that I would be successful. My company JQSportsPR, LLC focuses on serving these same individuals who are grinding and putting in the work to reach their success but don’t receive the exposure that they should get. Read more>>
Peggy White
Black women make up the largest college educated group in the US. Black female business owners are also the fastest growing business demographic; yet because of misogynoir, black women are often overlooked for professional and educational opportunities. Read more>>
Shanice Stephenson
Ever heard of “a little girl with big dreams?” Well, that was me. While people are typically careful about what they say because they don’t want to deter you from achieving your goals, I was fortunate to hear about the successes and failures that come with having a dream, and this is the story behind my mission. Read more>>
Adriana Carney
The story behind my mission is to bring to light the beauty in a world where there is often grief and heartbreak. It includes empowering others to be their true, authentic selves and to have unwavering belief that their life matters. As a mother of neurodivergent children, I have more clarity as to how I want to show up in the world for myself and my children. I want to find peace and joy in everyday life; and that starts with acceptance and love. Read more>>
Victor William,s
I knew I would work in the space of anti-human trafficking when I heard the impact statement of a victim at the sentencing of the men who trafficked her. She was taken at 14 yrs old, trafficked for 12 yrs and was brought her to serve 15 to 25 men a day sexually after they left the dirty farming fields in Homestead, FL picking the fruits and vegetable we consume as Americans. Read more>>
Preston Freimuth
The mission behind CarXotics is simple. Combine the planning and organization of a car show, with the fun and excitement of a car meet. Within this fast growing community, there is a divide between these two very different types of events. Without proper planning and with the amount of people, things can get out of control and disorganized. That’s why we’ve made it our mission to create unforgettable events all over Texas. Read more>>
Shannon Kerr
Monday, I was in a car accident with my 2 daughters with a semi Truck, The semi truck hit us going 60 MPH right in my car where my daughter Kyra was sitting. Again the semi truck was going 60 mph fast. An angel in car changed the way Kyra was sitting so she was not killed upon IN packet. Kyra took a helicopter to HCM Downtown Minneapolis. Jaydalin took an ambulance to HMC. I took a helicopter to HCM. Read more>>
Dr. Lashaundon Perkins
Renovating Lives, Inc. (RL) mission: Building Lives One Piece at a Time Reestablishing YOU Consulting Services: “Where Finding You is Power” Renovating Lives, Inc. (RL), a non-profit organization was initially established in 2008 and relaunched in 2018. RL’s focus is: Educate, Empower, and Inspire individuals so that they may live a life of fulfillment and maximize their full potential. RL believes in supporting, motivating, empowering, strengthening, and inspiring individuals by offering programs, resources, support groups, etc. Read more>>
Becca Raffo
In 1943, Ansel Adams wrote, in an essay titled “A Personal Credo,” “A great photograph is one that fully expresses what one feels, in the deepest sense, about what is being photographed, and is, thereby, a true manifestation of what one feels about life in its entirety.” Read more>>
London Whitson
The Posh Writer, which is a writing coaching business, was created to help aspiring and experienced writers use their skills to create a path to financial freedom. The brand will target those who are primarily interested in journalism and public relations. Like many writers, I started in the journalism industry making little to no money. Read more>>
Jennifer Harris
It started with me trying to figure out who I was, growing up with a schizophrenic mother and an alcoholic father created an unstable home and essence of presence within myself. I was a new mother at the age of 23 not knowing how to adult or be a mother, I was lost. Writing was my home, it was safe and from that point I released my work that started from journal entries. Read more>>
Shannon Nelson
At heart, I always have experienced wanderlust and longed for culture. Losing myself to another culture and country gave me excitement and enlightenment that I could not describe. The memories I will have the day I take my last breath are sacred and inexpressible. This is the experience I want to give to my clients when they travel. Read more>>
Michelle Scerbo
After working as a Child Life Specialist at UCLA for many years, I noticed a huge lapse in support for severely underserved teenagers dealing with life-threatening illnesses, and wanted to create an organization to solve this issue. So in 2010, I had the good fortune to start Wish Upon a Teen and today the organization serves over 75 pediatric hospitals across the country with our signature Design My Room® Program. Read more>>
Jacklyne Volpe
Growing up in a family that fostered a love for nature and animals, I never really knew how disconnected our society truly is from the natural world around us, which is ironic considering everything we need, want, and have comes directly from Mother Nature or as we like to call her, Gaia. Because of this disconnect, we dismiss or don’t consider the impact these wants and needs have on our planet and environment, and often times we forget that what we need, including healing, can come directly from nature. Read more>>
Elisheba Perry
I’ve always wanted to pursue a career that matters. I grew up with a voracious appetite for stories. I could read for days on end but films in particular drew my attention. After graduating from film school (and surviving a recession,) I landed a job creating video content for a church. I got to tell stories that mattered and I felt appreciated, challenged and fulfilled… for a while. Read more>>
Chellie Phillips
I’ve been blessed to have mostly good bosses during my career. However, I had one who changed my total outlook on the impact one person can have on the culture of an organization. I had worked for a company for over 20 years and until a leadership transition, would have told you I’d have retired there. One person changed the feel of the whole organization and made me question my skills and abilities and wonder if the work I did mattered. Read more>>
Radiance DuPree
Generally, everyone has a story to tell, some similar and others totally divergent, but not everyone’s testimony is received seriously. Especially, from the disabled community because of the stereotypes. It’s more than o.k. to be vulnerable so people will know where a person is coming from. While writing each chapter, My mission is to let the disability community know there’s no such as limitations. They can write a book and/or have a passion for fashion that can speak for them. Read more>>
Chelah Lee
My career as a nurse has been driven by my desire to heal and help people feel better. On my journey towards entrepreneurship I wanted to continue to do the same however leave bedside nursing. Paramedical tattooing doesn’t require a nursing degree and it doesn’t heal people however it does help people feel better by concealing major insecurities with their vanity. Read more>>
De Lonne Kelly
Our mission is to provide a flavorfull healthy and simple options when it comes to breakfast lunch dinner or brunch! Our farm fresh full body flavors allows are customer to choose their own adventure with the pop of the top Read more>>
Stacy Meunier
In 2013, a trip up to the North Georgia Mountains opened up an opportunity to take over a small country store. We sold antiques, local crafts, woodwork, baked goods, and animals like chickens and rabbits. One day the man I frequently purchased chickens from came by with two baby goats and their mama. He asked if I’d like to buy them and they were so dang cute that I couldn’t resist. Customers came by to visit with the goats and many asked if they could purchase them. Read more>>
Donald Kelly
The story behind the mission is simple, and the mission is to provide the best, the number one sales education organization in the world to help new sales people thrive, but also to help existing sales people figure out a way to succeed, so that it can create generational wealth for themselves and their family. Read more>>
Vito Glazers
My mission is to help creators own and share their story. In the not so distant past, a small group of media companies owned all the platforms and channels where a story could be told. If you could not convince a producer or executive to give you an opportunity on one of those channels, your story would be forever forgotten. Read more>>
Kat Starr
Our mission is simple – “Bringing out the musician in you.” At Kat Starr Music, we believe that all music learners already come to us as musicians. Whether you’re 4 years old or in retirement, you already know something about music and have a unique voice. We don’t want to create a bunch of students who sound just like us, we want to give you the tools to sound just like *you.* Read more>>
Dr. Shenetta Malkia-Sapp
My becoming and small business owner was not something I thought I would ever do. My background and lifestyle were not ones that showed that type of future. I am a suicide attempt survivor and that is how I launched by 1st company Empowerment Essence Inc. Read more>>
Lori Diamond
I’ve always been a pretty generous sender of flowers for special occasions, and in my previous life as a beauty industry publicist, in thanks to journalists for covering my clients on their pages. Read more>>
Erin Hanson
My business’s mission is to help entrepreneurs, influencers, musicians, and more unlock their biggest successes! We’ve been helping hundreds of clients reach the next level, from creating viral social media campaigns and maintaining digital presences for busy celebs or businesses, providing creative services, and now offering print services on top of it all. Read more>>
Amy lawrence
After being diagnosed with Lupus in 2017 which is an severe Autoimmune Disease, I founded Shape It Up Sis. I was placed on several medications which cause me to gain over 50lbs. I found myself going through depression and severe anxiety and turn to fitness and healthy eating as a way to cope with my illnesses. After researching different ways to help with my Disease i turn to a more natural healthy lifestyle and I share my journey to form a community of women who also want to change their lifestyle through healthy habits. Read more>>
Courtney Pheils-Hesse
Our mission is to create an accepting and welcoming environment for all who practice witchcraft in any form no matter what path they may be on. We want to build a community that focuses on inclusion and education as well as providing support for one another. Many who come to this path do so because they did not feel accepted or welcomed elsewhere. Many practicing Witches, Wiccans, and Pagans have had to do so in solitude for centuries due to fears of being ostracized or even persecuted. Read more>>
Allyssa Woodford Sisters
In 2016 my sister, Amy, asked me to figure out how to make a locket that has both a high-quality image inside of it, and is protected from wear and tear. She had been looking for one for years while traveling the world as a model,. but could never find the company doing it the way she had in mind. I’ve always loved making jewelry, and we were already running our photography business together, so it felt aligned to solve this problem for her. Read more>>
Gregory Joel
Several years ago, our namesake, Ms. Opal Lee was President of the Community Food Bank, located in the United Riverside neighborhood of Fort Worth. She had asked a number of clients if they would be interested in farming and growing healthier food for themselves. Many said they would. Ms. Opal spoke with some of her connections on the Tarrant Regional Water District (TRWD) Board about setting aside some land for an urban farm. The Board was interested and said they would provide some acreage on the floodplain. Read more>>
Angela Jones
familiar…yet different was initially established in 2017 due to my frustration with the Leggings market. I went shopping for Yoga Pants and was unable to find a pair that was well-made, aesthetically pleasing and less than $100! I thought that was absurd, so I made my own and now I work to share them with my fellow athleisure apparel enthusiasts no matter the size of their waistline or their wallet. Read more>>