We recently connected with Zorriana Smith and have shared our conversation below.

Zorriana, thanks for joining us, excited to have you contributing your stories and insights. Can you tell us about an important lesson you learned while working at a prior job?

The most important lesson that I have learned is to always make time for self-care. If I am not properly taking care of myself, I cannot be at my best in any job. When I am at one hundred percent, I can give one-hundred fifty percent to my work.

I spent several years working as a billing representative in a high-stress position for a Fortune 500 company. In this role, I was responsible for handling complex billing processes, managing customer accounts, and ensuring accurate and timely invoicing. The company’s fast-paced environment demanded a high level of precision, and the pressure to meet strict deadlines as well as resolve billing discrepancies created a highly stressful work environment.

As a billing representative, I quickly realized the toll that constant stress was taking on my overall well-being and how it was negatively affecting my job performance. Long hours, tight targets, and the burden of responsibility for financial accuracy left me feeling mentally and physically exhausted. It affected my mood, motivation, and overall job satisfaction.

Recognizing the need for self-care, I decided to take proactive steps to address the challenges I faced. I began by setting clear boundaries between work and personal life. I made a conscious effort to leave work at the office and focus on rejuvenating myself during my time off. I engaged in various stress-relief activities, such as meditation, yoga, and spending time outdoors, to help me unwind and recharge.

Additionally, I sought support from my colleagues and management by openly discussing the challenges we all faced in such a high-stress environment. This fostered a sense of camaraderie among the team, and we supported each other during particularly demanding periods, creating a more positive and cohesive work atmosphere.

When I eventually decided to become a business owner, I carried the valuable lesson of self-care with me. I understood that my success as an entrepreneur depended not only on the business’s growth but also on my ability to lead with a clear and focused mind.

As a business owner, I implemented policies that promoted a healthy work-life balance for my team. I recognized that fostering an environment where employees could take care of themselves would lead to increased job satisfaction and higher productivity.

By prioritizing self-care for myself and my team, I saw a positive impact on overall employee morale and job performance. A healthier work environment translated into reduced turnover rates and improved employee retention, which in turn contributed to the long-term success of the business.

My experience as a billing representative in a high-stress position taught me the crucial lesson of self-care. It influenced my approach to business ownership, leading me to create a supportive and balanced work environment. Recognizing the significance of well-being for both me and my team has resulted in increased productivity, happier employees, and sustained growth for the business.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am the founder of Whispers of Truth by Zo, which is an online metaphysical shoppe. This shoppe is firmly grounded in my fervent dedication to matters of spirituality, healing, and self-discovery. My venture into this realm commenced as an individual pursuit of wisdom and illumination. Over the years, I immersed myself in various spiritual practices, exploring different modalities and gaining insights that profoundly impacted my life. Alongside being a writer, I am also an ordained minister as well as a guide for spiritual well-being.

Driven by my desire to share these transformative experiences with others, I ventured into the metaphysical world by curating a collection of carefully selected products and services. My goal was to create a sacred space where individuals could embark on their spiritual journey, discover their inner selves, and connect with higher consciousness.

At my online metaphysical shoppe, we offer products and services to support individuals on their spiritual journeys. Some of the products available are spiritual consults, oils, and divination tools. Items coming soon include crystals and gemstones, ritual tools, oracle cards, and candles.

Our primary focus is to provide a space of transformation and empowerment for our clients. We aim to help individuals find balance, healing, and clarity in their lives through our offerings. Our handpicked products and services are specifically chosen to aid in spiritual development, enhance mindfulness, and promote overall well-being.

What sets us apart from others is our dedication to authenticity and personalized experiences. Each product in our shoppe is ethically sourced, and our services are conducted by experienced practitioners with a deep understanding of metaphysical practices. We take the time to connect with our clients, understand their unique needs, and tailor our offerings to provide meaningful and impactful experiences.

I am most proud of the positive impact our shoppe has had on the lives of our clients. Witnessing their spiritual growth and witnessing the transformations they undergo is truly fulfilling. Our shoppe is not just a business; it is a community of like-minded individuals supporting each other on their journey of self-discovery.

What I want potential clients, followers, and fans to know about our brand is that we genuinely care about their well-being and spiritual evolution. Our commitment to providing authentic and sacred products, as well as meaningful services, is at the core of our philosophy. Whether someone is just starting their spiritual journey or seeking to deepen their existing practice, our shoppe is a space of inspiration, guidance, and support.

Whispers of Truth is a culmination of my personal spiritual quest and desire to share transformative experiences with others. We offer carefully curated products and services that aim to provide answers and empower individuals on their path to self-discovery. Our commitment to authenticity and personalization sets us apart and allows us to create a meaningful and supportive environment for all who seek spiritually guided answers, growth and enlightenment.

What’s worked well for you in terms of a source for new clients?

The best source of new clients has been through the power of community engagement and word of mouth.

As a metaphysical shoppe owner, I understand the importance of building a strong and supportive community around my business. I actively participate in local events, fairs, and workshops related to spirituality, healing, and self-discovery. By engaging with like-minded individuals in these events, I have been able to connect with potential clients who are genuinely interested in the products and services my shoppe offers.

Furthermore, word of mouth has proven to be a magical and authentic way to attract new clients to my shoppe. My focus on providing exceptional customer service and offering high-quality, unique metaphysical products has left a lasting impression on my customers. Delighted clients often share their positive experiences with friends, family, and fellow spiritual seekers, generating genuine interest and curiosity about my shoppe.

In addition to nurturing the community through in-person interactions, I leverage the power of social media and online platforms to showcase the essence of my shoppe and the value it brings to its clients. By maintaining an active presence on platforms such as Instagram, Facebook, and spiritual forums, I can reach a wider audience, inspire meaningful conversations, and attract potential clients who resonate with my shoppe’s mission.

Overall, by immersing myself in the metaphysical community and emphasizing exceptional customer experiences, word of mouth has become the most powerful source of new clients for my shoppe. It is a testament to the genuine connections and positive impact my business has on people’s lives, allowing it to flourish in the ever-evolving metaphysical landscape.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

I chose to sell my products on Etsy, and this decision was carefully considered based on the unique advantages it offers for my online metaphysical shoppe.

Pros of Selling on Etsy:

Established Marketplace: Etsy is a well-established and widely recognized e-commerce platform specifically catering to handmade, vintage, and unique products. Its large user base attracts a diverse audience of potential customers interested in metaphysical and spiritual products, providing an excellent opportunity to reach a targeted market.

Brand Exposure: By listing my products on Etsy, I gain exposure to a vast community of like-minded individuals interested in metaphysical and holistic practices. Etsy’s search algorithms and promotion features help my shoppe gain visibility, making it easier for potential customers to discover and connect with my brand.

User-Friendly Interface: Etsy offers a user-friendly interface, making it convenient for both sellers and buyers to navigate the platform. It simplifies the selling process, allowing me to focus on product curation and customer engagement rather than the technicalities of building and maintaining a standalone website.

Trust and Security: Etsy’s reputation for fostering a safe and secure shopping experience instills trust in potential clients. They can rely on Etsy’s buyer protection policies, which can be particularly important when selling unique and valuable metaphysical items.

Cons of Selling on Etsy:

Fees: While Etsy provides a valuable platform, it does come with transaction fees and listing fees that can impact profit margins. As a seller, I need to factor these costs into my pricing strategy to ensure a balance between profitability and competitiveness.

Limited Customization: While Etsy offers some level of shop customization, it may not provide the same level of freedom and branding opportunities as a dedicated website. Customization options can be somewhat limited, which may impact how I present my brand’s unique identity to potential customers.

Due to Etsy’s popularity, the platform can be quite competitive. Standing out among numerous sellers offering similar products requires a well-defined niche, compelling product descriptions, and a strong commitment to excellent customer service.

Overall, my choice to sell on Etsy was because of its established marketplace, extensive reach within the metaphysical community, and user-friendly interface. While it does come with some challenges, such as fees and competition, the benefits of brand exposure and access to a targeted audience make it a valuable platform for my online metaphysical shoppe’s growth and success.

Contact Info:

• Website: https://www.etsy.com/shop/WhispersOfTruthByZo
• Instagram: https://www.instagram.com/whispers_of_truth_metaphysical/
• Facebook: https://www.facebook.com/whispersoftruthmetaphysical
• Other: TikTok – https://www.tiktok.com/@whispersoftruthms