We caught up with the brilliant and insightful Zoe Herrera a few weeks ago and have shared our conversation below.

Zoe, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

At Baddies Xtensions, our mission goes beyond just selling wigs. We aim to empower women to embrace their true femininity and confidence by providing luxurious, high-quality extensions at an affordable price. I started this business not just as a means to sell hair, but as a way to help others discover the power in owning their beauty—because your hair is your crown, and it should be worn with pride.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

The inspiration for Baddies Xtensions came from my own personal journey. There was a time when I struggled with insecurities and didn’t feel “pretty enough.” It was a battle that left me doubting my own value and confidence. Starting Baddies Xtensions was my way of reclaiming that power, and now, my goal is to help women do the same. I want every woman that wears our wigs to feel strong, bold, and beautiful—like the baddie she is.
Affordability is key to our mission. I know firsthand that luxury shouldn’t be reserved for hierarchy . We all deserve to feel good about ourselves, and our hair is often a big part of that. At Baddies Xtensions, we ensure that our wigs are not only high-density and premium quality, but also accessible. Every woman should be able to fulfill her fantasy of looking her best without breaking her pockets.
Our baddies, the incredible supporters of this brand, are a huge part of why we are able to stay true to this mission. Through their support, I’ve been reminded that confidence is something we all deserve. This business is more than just a product line—it’s a movement of self-love, empowerment, and luxury for every woman who dares to own her crown. With every wig we sell, we’re not just selling hair—we’re offering confidence, femininity, and the freedom to express yourself fully.

Any advice for growing your clientele? What’s been most effective for you?

One of the most effective strategies for growing my clientele has been offering free products or discounts from time to time. People love getting something extra, and sometimes you have to give away products to get your foot in the door. The same hesitation you may feel about giving things away is the same hesitation potential customers feel when making a purchase, especially in today’s world where anyone can sell anything online. With so many scams out there, customers want to know they can trust your brand before committing to a purchase.
Offering a freebie or discount every now and then can help break that barrier of doubt. I’m not saying you need to give away something with every sale, but doing it periodically—especially around holidays or special occasions—can really boost trust and create excitement around your brand. For example, during the next holiday, consider giving away free samples of your product. You’ll not only attract new customers but also give them a reason to remember your brand and come back for more.
Here’s a tip: Try it out for your next holiday promotion, and then come back to my page to let me know how it went! Share your experience, whether you saw an increase in sales or something else entirely. Freebies can be a game changer if done right!

Can you open up about how you funded your business?

I launched Baddie Xtensions on August 5th, 2023, The Same day I Left A Toxic Environment . With Only $1,000 Saved And A Dream. I Didn’t Know What The Future Held, But I Was Determined To Empower Women. I Started Selling Extensions Because I Wanted To Help Others Feel Confident And Beautiful—Something I Struggled With Eternally. There Were Many Moments When I Wanted To Throw In The Towel And Just Give up But My Supporters , My “Baddies”, Have Been My Backbone, Encouraging Me To Keep Going Even In The Toughest Times. I’m Incredibly Appreciative Of Everyone That Stood By My Side And Still Standing Throughout The Evolution Of Baddie Xtensions.

Contact Info:

• Website: https://baddiextensions.godaddysites.com/?
• Instagram: https://www.instagram.com/baddiextensions.__/profilecard/?igsh=bDI2Ym96djJnMnZ0
• Facebook: https://www.facebook.com/baddiextensions?mibextid=LQQJ4d
• Other: https://memphisvoyager.com/interview/exploring-life-business-with-baddie-xtensions-of-baddie-xtensions?fbclid=PAZXh0bgNhZW0CMTEAAaZKR9hHvye-mQ95FeUx6urqYM3Ad5PRibC053vw0EKN-6333wFtjyYTu90_aem_yeNZ7iCQllyvhvUph5CPDw