We caught up with the brilliant and insightful Zirao Zhang a few weeks ago and have shared our conversation below.

Zirao, thanks for joining us, excited to have you contributing your stories and insights. Can you talk to us about a project that’s meant a lot to you?

I worked as a lead illustrator on a Netflix series called “BEEF,” where I was responsible for designing a series of key props and environmental concepts to advance the storyline. This project holds a special place in my heart because it resonates deeply with my personal experiences. It delves into my life’s questions and musings and offers some semblance of answers to the inquiries in my mind. Much like the main female character, I, too, was born and raised in a typical Eastern Asian family, and I’ve grappled with the pressures stemming from both my family and cultural background.

The show takes us on a journey that mirrors the challenges I’ve faced and provides some thoughtful solutions to finding inner peace. I’m eagerly anticipating the second season and the continuation of this captivating story.

Zirao, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My passion for storytelling has been a part of me since childhood. As a dedicated television enthusiast, I’ve found myself shedding tears while watching films. After obtaining my bachelor’s degree in architecture, I embarked on a brief stint at CallisonRTKL, an architectural design firm. However, it was during this period that I heard a voice within my heart, urging me to pursue a more exciting and creative path.

Fueled by the desire to fuse the realms of cinematic art and architectural design, I made the bold move to Los Angeles to enroll in the AFI production design program. Here, I refined my skills in crafting environments that breathe life into stories. As I delved into the world of film and television production design, it became evident that my true strengths and interests lay in the realm of concept illustration. Currently, I find myself immersed in the dynamic world of both production design and concept illustration.

What’s a lesson you had to unlearn and what’s the backstory?

I grew up with a strong emphasis on humility – the idea that I shouldn’t boast about myself and that I shouldn’t think I’m capable of everything. However, I’ve come to realize that in the world of filmmaking, this approach doesn’t always work. To bring a script to life, you often need to believe in your ability to accomplish what’s written, and to have the confidence to tackle your tasks. This can be particularly challenging when you’re working on unconventional or audacious stories.

Additionally, I’ve discovered that as a freelancer in the industry, it’s essential to assert your confidence and communicate your skills to open up more job opportunities.

What do you find most rewarding about being a creative?

When a show is released, many of my colleagues, family members, and friends send me screenshots of my name in the end credits. It’s incredibly fulfilling to know that they’ve watched the stories I contributed to and take pride in my work. It makes me feel like I’ve successfully connected with those around me and the broader audience through my creative efforts, and that, to me, is incredibly meaningful.

Contact Info:

• Website: https://ziraozhang.github.io/
• Facebook: https://www.facebook.com/zerozhangart/
• Linkedin: https://www.linkedin.com/in/zirao-zero-zhang-6977341b7/

Image Credits
Zirao Zhang