We were lucky to catch up with Zentavia White recently and have shared our conversation below.
Zentavia, thanks for joining us, excited to have you contributing your stories and insights. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
My mission is to provide skincare services to women of color that struggle with hyperpigmentation, acne and skin confidence. I do this by providing services and products that focus on the healthy radiant skin to help revive confidence and skin and body positivity.
The reason I started Zen Esthetics was simply to enhance natural beauty. I haven’t seen many brands with products for women of color, that work with our type of skin and our skin care issues. I wanted to change that. I wanted to see more women of color love the skin they’re in by focusing on healthier skin instead of hiding it behind heavy makeup.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Ima jersey girl with an entrepreneurial spirit. I love beauty, wellness, and the soft life. Mix those things up and that’s how I’ve landed here. I’ve always been interested in the beauty industry but it wasn’t until i went to school for esthetics in 2017 that completely changed the way I saw beauty as a whole.
I really wanted to help change the societal standards of beauty through a holistic approach because I believe it starts from within. I offer a dash of luxury with my services because although we as women love trips, money and nice things, learning to love and take care of the skin you’re in is apart of living soft and luxurious. I want that for all of us.
How did you build your audience on social media?
Marketing, consistency and patience. It’s a task and a challenge for me daily but I’m learning to find what works for my brand and my target audience. Nothing happens overnight. I’ll throw authenticity in there as well. It’s the only way to true success.
We’d love to hear a story of resilience from your journey.
My entire journey to entrepreneurship illustrates my resilience. Being an entrepreneur is not easy and there was so many times I wanted to give up. From starting and learning the financial aspect of business to marketing, to doing everything yourself. A lot comes with it. And I would usually slow down in momentum when I didn’t see results right away. But I’m learning even now, that it’s okay to start over multiple times. Start from where you are. Just don’t stop.
Contact Info:
- Website: zenestheticsllc.com
- Instagram: zenesthetics
- Facebook: Zennesthetics