We’re excited to introduce you to the always interesting and insightful Zalina Iminova. We hope you’ll enjoy our conversation with Zalina below.
Hi Zalina, thanks for joining us today. If you had a defining moment that you feel really changed the trajectory of your career, we’d love to hear the story and details.
My defining moment happened last year. In the fall, I opened my first office in Burbank, which was a big change from my previous work where I visited clients at their homes. The problem was that many of my old clients weren’t comfortable coming to my new office.
So, I had to figure out how to advertise and find new clients. That’s when I started learning everything about using Instagram. I took courses to understand how to make content, create reels, and reach the right audience. It took me some time, but with practice, I got better.
Instagram played a big part of my business and even impacted my personal life. It allowed me to show my creativity and stand out in my field, and also connect with other influencers and celebrities.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m Zalina Iminova, originally from Kazakhstan, but I moved to the United States 14 years ago. In 2012, I relocated to Los Angeles from Houston, Texas, and that’s when my journey began.
My first degree was in Business Administration with a focus on Marketing. However, while working at Physical Therapy, Rehabilitation, and Sports Therapy facilities in LA, I realized my true calling was in the Fitness and Wellness field.
As a former professional swimmer, I’ve always been passionate about sports and fitness, but I wanted to do it in a way that was safe for the body. Los Angeles has a thriving Fitness and Wellness culture, where people understand that proper preparation and rehabilitation are crucial, not just lifting weights and doing cardio.
I never stopped learning. I sought knowledge from the best professionals in the industry because I believe continuous learning is key to excellence. It’s essential to know yourself, stay open-minded, and stay true to your core beliefs while growing in your field.
Sports Massage allowed me to reconnect with myself and truly understand my clients. I not only address their physical pain, but also delve into deeper levels, which is why people like working with me. I see myself as more than a therapist; I’m a healer who intuitively understands the needs of my clients.
Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?
To stand out among professionals, keep being creative and always strive to learn more. Showcasing your skills in a creative manner can help people understand who you are and what your business is about. In a competitive field, this creativity can grab the attention of potential clients and customers, and even other professionals.
Any stories or insights that might help us understand how you’ve built such a strong reputation?
Instagram is a definite game-changer. My advice to everyone is to consider taking courses that can assist in promoting your business to a wider audience. Currently, I handle all my marketing efforts personally, but if you come across someone skilled in content creation, it’s worth considering delegating that task to them.
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