We caught up with the brilliant and insightful Yvonne Heimann a few weeks ago and have shared our conversation below.
Yvonne, thanks for taking the time to share your stories with us today Can you recount a time when the advice you provided to a client was really spot on?
One of the best pieces of advice I have ever given a client was to stop building their business for where they are right now and start building it for where they want to be.
A few years ago, I worked with a creative agency owner who was drowning in day-to-day work. Every process, approval, and client deliverable depended on her. She was proud of what she had built but also exhausted. She thought the solution was to hire more people, but what she really needed were systems that would let her team operate without her constant involvement.
We started by mapping out her full process from lead to delivery and identifying every task that could be automated, delegated, or eliminated. I helped her redesign her ClickUp workspace, integrate automations with Make.com and HighLevel, and set up accountability systems so her team could move forward confidently without waiting on her input.
Within three months, she had reduced her administrative workload by more than 40%, stopped working nights, and was able to take a real vacation for the first time in years. More importantly, she rediscovered the joy in her business because it was no longer running her.
That experience reminded both of us that freedom in business does not come from doing more. It comes from building smarter systems and trusting the people you put in place to run them.
Yvonne, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I often say that my story started long before I ever became a systems strategist or business efficiency coach. I grew up in East Germany, behind the Wall, where freedom and choice were not guaranteed. That experience shaped how I see life and business today. It taught me to value independence, resourcefulness, and the ability to create your own path.
After moving to the U.S., I built my first business from the ground up. Things were going well until my husband was diagnosed with cancer. When he passed away, everything stopped. I lost not only my partner but also the business I had poured my life into because it could not run without me. That moment changed everything. I decided that no entrepreneur should ever have to go through what I did, so I rebuilt from scratch with one mission: to help others create businesses that support their life, not consume it.
Today, through Ask Yvi and the Boss Your Business Academy, I help entrepreneurs, agencies, and small business owners streamline their operations, automate the busywork, and create people-driven systems that give them freedom. My work combines strategy, automation, and psychology. I use tools like ClickUp, Make.com, and HighLevel to design systems that make sense for the people behind the business, not just the processes on paper.
What sets me apart is that I understand both sides of the equation. I am deeply technical, but I never lose sight of the human. Systems should make life easier, not more complicated. I specialize in taking complex operations and translating them into simple, repeatable processes that anyone can manage. Whether I am working with a solopreneur or a full corporate team, my goal is the same: build systems that create freedom, clarity, and confidence.
I am most proud of the fact that my clients consistently tell me they finally have their time back. They go from feeling overwhelmed and buried in admin work to running businesses that practically run themselves. I have seen clients cut 40% of non-revenue tasks, scale to multiple six figures, and regain the ability to take real time off without worrying that things will fall apart.
What I want readers to know is that freedom is possible. You do not need to hustle harder or do more. You need better systems, clearer priorities, and processes built around the way you naturally work. My mission is to help one million women turn their passion into profit and build businesses that give them choices, time, and peace of mind.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
One of the biggest lessons I had to unlearn was that I am “too much.”
I grew up hearing that children should be seen and not heard, that being outspoken was disrespectful, that I had to fit into a certain box to be accepted. As I got older, those same messages just changed shape. I was told that I could either be sexy or professional, but not both. That I needed to tone myself down to be taken seriously. And for a long time, I believed it.
Those beliefs shaped how I showed up in life and business. I built walls around parts of myself to make others comfortable. I filtered my voice, my energy, and even how I dressed. But no matter how much I tried to fit the mold, it never felt right.
Unlearning that conditioning has been one of the most powerful transformations of my life. I realized that all those rules were never mine. They were other people’s fears and expectations that I had carried as my own. The truth is that being “too much” is exactly what makes me effective as a leader, coach, and creator. My energy, boldness, and honesty are what attract the right people and keep my work real.
Now, I help other women do the same. I teach them that they can bring all of themselves into their business and still be wildly successful. You can be powerful and kind, sexy and strategic, playful and professional. You do not have to choose. The more I embraced all sides of who I am, the more my business grew, and the freer I became.
How’d you build such a strong reputation within your market?
What helped me build my reputation is consistency, transparency, and a genuine focus on people before processes.
I have always believed that tools and systems mean nothing if you do not understand the humans behind them. That belief shaped how I work, how I teach, and how I show up online. I share what actually works, not just the polished version. I show the behind-the-scenes, the failures, and the lessons learned. People connect with that honesty, because it reminds them they do not have to have it all figured out to build something great.
Another part of my reputation came from years of working directly with clients in very different industries. I built systems for digital entrepreneurs, agencies, nonprofits, and corporate teams, and I always focus on one thing: creating a business that can run without depending on a single person. That practical approach builds trust quickly, because results speak for themselves.
And finally, I show up consistently. Whether it is through YouTube, speaking engagements, or my programs, I always aim to simplify complex systems and make them approachable. My audience knows that when I recommend something, it comes from experience, testing, and a real desire to help them create more freedom, not more work.
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