We’re excited to introduce you to the always interesting and insightful Yvette Williams. We hope you’ll enjoy our conversation with Yvette below.
Alright, Yvette thanks for taking the time to share your stories and insights with us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.
Started in Atlanta, Georgia, My Best Beauty Outlet was started out of a need. In 2018 Yvette and her husband started traveling to Asia. One of her friends who suffered with hair loss suggested that she bring some high-quality hair back for her as she could not find the hair that she needed at the price she could afford. Always having a love and passion for hair, extensions and wigs Yvette took on this new challenge to help her friend with gusto! After learning about the hair industry while living in Asia, Yvette found several good and honest hair suppliers. She bought the hair for her friend and was able to return two-thirds of the money her friend sent as a budget. Her friend was shocked and sent two more people to her, a budding business began to blossom, and My Best Beauty Outlet was formed. Yvette’s journey to learning more about the hair industry and how hair is collected led Yvette to be dismayed but determined to source her hair ethically. She has had the honor of cutting and physically collecting her own hair, working with local women to get the hair hand tied for lace and attached to wefts. She loves the process of making wigs, dying them making beautiful hairlines and making women feel confident while still being ethical. Her hand on approach allows her to make specific and customized wigs. My Best Beauty outlet is about Empowering women through beauty. We help women to feel more confident! Sometimes it is by making them hair extensions OR giving them economic power! Women Empowering Women through beauty! Yvette knows she is empowering women through beauty.
My Best Beauty Outlet’s mission has stayed true and solid over the years, Yvette’s belief is that You are a beauty and we bring out the beauty from within.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
Started in Atlanta, Georgia, My Best Beauty Outlet was started out of a need. In 2018 Yvette and her husband started traveling to Asia. One of her friends who suffered with hair loss suggested that she bring some high-quality hair back for her as she could not find the hair that she needed at the price she could afford. Always having a love and passion for hair, extensions and wigs Yvette took on this new challenge to help her friend with gusto! After learning about the hair industry while living in Asia, Yvette found several good and honest hair suppliers. She bought the hair for her friend and was able to return two-thirds of the money her friend sent as a budget. Her friend was shocked and sent two more people to her, a budding business began to blossom, and My Best Beauty Outlet was formed. Yvette’s journey to learning more about the hair industry and how hair is collected led Yvette to be dismayed but determined to source her hair ethically. She has had the honor of cutting and physically collecting her own hair, working with local women to get the hair hand tied for lace and attached to wefts. She loves the process of making wigs, dying them making beautiful hairlines and making women feel confident while still being ethical. Her hand on approach allows her to make specific and customized wigs. My Best Beauty outlet is about Empowering women through beauty. We help women to feel more confident! Sometimes it is by making them hair extensions OR giving them economic power! Women Empowering Women through beauty! Yvette knows she is empowering women through beauty.
My Best Beauty Outlet’s mission has stayed true and solid over the years, Yvette’s belief is that You are a beauty andwe bring out the beauty from within.
We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?
I had to unlearn the lesson of trying to do everything on my own. I had to realize that as my business grew so would my list of things I needed to do. So many times I see people bragging about how they make and do everything on their own in their business. To me this unsustainable for me and my life. While I love my business I also want to be able to enjoy life and this means letting go and letting other people do things that they are experts in.
We’d love to hear about how you keep in touch with clients.
This was a challenge for me at first, however I started a VIP program and a VIP group on facebook. In the group I make educational posts, talk to my clients and give advice. I also share with them their life successes and connect with them as people.
Contact Info:
- Website: www.mybestbeautyoutlet.com
- Instagram: @mybestbeautyoutlet
- Facebook: https://www.facebook.com/groups/1033054257211056
- Youtube: @mybestbeautyoutlet
- Other: I am most active on facebook and in my facebook groups. I offer VIP discounts in these groups. https://www.facebook.com/groups/hairunder500 – Affordable Wigs + Toppers https://www.facebook.com/groups/885629915274652- Everything Wigs https://www.facebook.com/groups/729730744103067– Boss Beauty