We’re excited to introduce you to the always interesting and insightful Yusef Imani Reown. We hope you’ll enjoy our conversation with Yusef Imani below.

Hi Yusef Imani, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I think at the end of the day, my own personal mission just has a foundation of love and just treating people with love. I think that we live in a time where that’s just something that everybody needs. And with the things that we have going now with the Internet, with social media and Instagram, it’s just a great outlet to spread that. I think that because the Internet has grown so much and everybody’s on their phones and everybody’s searching the web, that there’s a lot of negativity being pushed online. I think with the way we’re able to spread our love through bridging culture with Christianity is by just entertaining people and being able to give them some great content to watch, to uplift with powerful quotes and scriptures and being able to be a positive light on this side of things because there’s just so much negativity out there.

I think this stems just from growing up and being able to watch the shift between the Internet before it was as big as it is now to this day, and watching how it took off thus far. Now that you get on, you can just get overwhelmed sometimes by so much negativity going on through the world, through people’s lives, through tabloids, through other different blogs. I just think that everybody needs to receive some love in some type of way on the Internet. So that’s just a beautiful thing to have the opportunity to give that out. And with such a large reach, you just know that you’re being able to touch a lot of people at one time.

So it’s definitely a blessing. That’s just a mission that I will always have and will always continue to push.

Yusef Imani, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Yusef Imani Reown. I am the director of Marketing at Spiritual Word. I am also an entertainer out here in Los Angeles.

I’m from Dallas, Texas, a little small city called Waxahachie, Texas, about 30 minutes south of Dallas.

So I grew up in Texas most of my life and then went to Texas Christian University. After that I transferred to Grand Canyon University in Arizona where I graduated with my bachelor’s in psychology. After my bachelor’s I moved out here and I stayed in Phoenix for a little bit, moved up to California to start doing this social media entertainment thing kind of seriously.

Let’s talk about resilience next – do you have a story you can share with us?

It would have to be in 2018 when COVID happened. So during the time of COVID I had jumped back into school while running the Spiritual Word page and then ended up completing my Masters in Psychology as well with an emphasis on mental health and wellness.

Since then, after that, I’ve just been working hard, making connections with people and building people up when it comes to their music, when it comes to their businesses, when it comes to their brands. It’s been a great experience and it’s been a great journey. I think that one of the most resilient things that I’ve come across when it comes to this business is just when things started to pick up with my vision and how I wanted to do things is when it kind of happened and there was just so much that happened. I ended up getting stuck out of the country for several months during COVID and while I was running the Spiritual Word page and it was just a crazy time. Everything had shut down and all we had was social media.

So I was blessed because so many people were put out of work and that was really the time for me to just put the foot on the gas. When it came to my vision, when it came to the social media thing, when it came to the marketing side of it, just to kind of focus in and study, do some research and go back to the drawing board about how we can help build people up, because that was a crazy time. We’re still kind of in it now, but when it first happened, no one knew what to expect. People were dropping like flies. And I ended up getting COVID three different times during the whole pandemic and definitely thought that I was going to see the light some of those
times.

So I’m grateful. And I’m still here. I’m grateful that I can to do what I love and I’m passionate about it’s been one heck of a journey and we’re just getting started, but I’m definitely blessed.

Any advice for growing your clientele? What’s been most effective for you?

I think the biggest advice I can say is it’s a big world out here and we have the tools, a lot of fingertips with laptop, computer, iPad, whatever you’re using to reach out to people, email blasts, you can reach out to people just word of mouth or friends of friends.

There’s so many different ways to connect to people nowadays because of social media and because of the internet. So I don’t ever think there’s an excuse not to be able to build a clientele. It’s just the will and the mindset to go out there and find them. Because I don’t care what product or whatever you’re trying to sell, there’s somebody out there that needs it or doesn’t know about it, that likes some information about it. So I think just being able to have the gift of gab and having the gift of understanding people and what their needs are, then you can just build clientele from there.

I think the most effective thing with Spiritual Word when it comes to building clientele is just, I think my patience with people and my ability to just talk to people and get straight to it. I don’t think I come off as like a salesman or a pitch ever to people, I just come as myself and I try to get to know them as a person so that I know what they’re looking for and that I know what their needs are so that I can meet them. I think when you start to build those relationships with people, they understand that you come into them in a genuine sense, that you actually care for them and they care for their brand, that they’re able to open up to you more about what they need. Once you understand what they need, then you can put that work in and give it to them. I think it’s just like a bounce back and forth between each other and it builds strong relationships when it comes to business.

And that’s why I pride myself on my clients. My clientele and myself is just that I have relationships with all my business partners and all my clients. It’s beyond business transactions, beyond money. And, you know, I go to these people’s weddings. I call these people’s household parties. It’s just beautiful to see that you can work with people and still get along and genuinely just be friends and just be there for each other and help each other out when it comes to just, like, work and just living life. You’re just doing this life things all together.

Contact Info:

• Website: [email protected]
• Instagram: @yusefireown