We recently connected with Yuliya Stepanov and have shared our conversation below.

Yuliya, thanks for taking the time to share your stories with us today One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Aum studio is a multifunctional studio that offers yoga, dance, meditation, pilates and sacred geometry art classes. In addition, we offer a variety of transformational events on the weekends. We offer childcare during our evening hours so that parents can have a peace of mind while they are taking care of themselves.

Our vision was to offer a variety of modalities for people to take care of not only of their bodies, but hearts, minds and spirits as well. This is quite different and unique compared to many yoga studios in the area. While yoga is our core offering, at Aum yoga is just the beginning.

Yuliya, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Aum Studio is a serene, retreat center-like yoga studio in the Alpharetta area.

In addition to yoga for all bodies and experience levels, we offer Pilates, dance and meditation on our weekly schedule to give you a variety of movement styles and a more comprehensive approach to wellness.

Our weekends are dedicated to personal development and transformational retreats and workshops. Some of our signature events are beautiful women’s circles, rejuventaing breathwork and sound immersion sessions, illuminating New Moon Cacao ceremony, Sacred Geometry art and journaling for clarity workshops.

Finally, our key focus is to create a community of positive, conscious people.

Our hope is for our studio to become your home away from home, a place to connect to your true self and a tribe of like-minded people. Please explore our offerings and memberships and let us know how we can help you on your wellness journey.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn the lesson of the perfectionism, that you need to have a clear and perfect vision and offerings. Turns our it takes some time after you start a business to gain clarity on your offerings and what your community wants. We had to change our schedule and our classes multiple times. It also took awhile to clarify our business model and what makes us unique as a business. All in all, it took about 6 months to gain clarity and streamline our offerings.

Any insights you can share with us about how you built up your social media presence?

We stumbled alot while figuring our how to show up authentically on social media and keep the balance between promotional and educational content. Play with formats and find the one that works for you. Also show your personality so your people can find you. Let go of perfection and keep showing up every day, you’ll get better at it as you go.

Contact Info:

• Website: https://www.aumstudioforwellness.com/
• Instagram: https://www.instagram.com/stories/aumstudioforwellness/3220326771018199408/
• Facebook: https://www.facebook.com/aumstudioforwellness