We were lucky to catch up with Yolanda Felton recently and have shared our conversation below.
Yolanda, looking forward to hearing all of your stories today. Almost every entrepreneur we know has considered donating a portion of their revenue to an organization or cause – how did you make the decision of whether to donate? We’d love to hear the backstory if you’re open to sharing the details
I donate three percent of my broker commissions to local organizations committed to the unhoused. The housing crisis in Los Angeles is obviously a major issue, and I’d often wondered how to help. I’d also struggled to reconcile my selling homes for millions of dollars while seeing people struggling on the street. My commitment allows me to give back, and it’s something I think my clients are proud of.
I donate to Downtown Women’s Center and Los Angeles Mission.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
In addition to managing and growing Haven Real Estate Group, I work closely with my own clients to help them achieve their real estate goals. I use my years of real estate sales and investment experience to give a range of options and scenarios to my clients.
I practiced labor and employment defense law for several years prior to becoming a real estate professional, and I draw upon my legal expertise when encountering difficult scenarios during transactions. After starting my real estate career as an Associate Broker with Coldwell Banker Sunset Strip, I ventured out as a solo independent broker. I started Haven in 2019, with the vision of providing exceptional boutique brokerage service with a purpose.
Have you ever had to pivot?
Leaving my legal career behind for real estate was a huge pivot. So much so that I actually maintained two careers for a short time, before I felt confident that I could have a full time career as a real estate broker. While still working as an attorney, I worked on purchase agreements in the evenings and scheduled showings during my lunch break. It was a lot of juggling. Once I had two solid sales under my belt, I know I was ready to fully make the leap.
What’s worked well for you in terms of a source for new clients?
Referrals are without a doubt my best source of new clients. I’m always touched when a friend or associate sends someone my way. It really is the highest compliment. I’m even more thrilled when a client refers a new client. It’s truly an honor, and I never take that trust for granted.
I am a tenacious broker…I work extremely hard for my clients and won’t rest until a deal is done. At the same time, I’ve become friends with all of my clients, so continuing to broaden that circle of friendship is lovely.
Contact Info:
- Website: yolandafelton.com
- Instagram: @havengroupla
- Facebook: Haven Real Estate Group
- Linkedin: www.linkedin.com/in/ yolanda-felton-78699837
Image Credits
Ilene Squires