We caught up with the brilliant and insightful Yo-Annie Rosado a few weeks ago and have shared our conversation below.
Yo-Annie , thanks for taking the time to share your stories with us today If you could go back in time do you wish you had started your business sooner or later
This is a question I have ask myself several times. Where will my business be if I would have started years sooner? I really don’t know, I do know that it started in the right moment and is where it has to be and I don’t know what the future departs. In many cases I have wanted to run instead of walking and this time I decided to go step by step to make a business that will last longer. My entire life I have been very crafty and I always created different pieces for my family and friends. Not only I décor their parties I have done centerpieces for their tables, flower arrangements, wreaths and many other stuff. When I did my wedding decoration that’s when I decided this business need it to start at that moment I was already thinking about doing a business, but I didn’t knew of what I was going to do it. I wanted to create something I was passion of, I didn’t wanted to create a business to close it in the next years.
I knew running a business was not going to be easy you have to keep learning new things all the time because styles are a constant change. Some times I think I should have gotten more experience before starting this business, but the truth is that you learn things that no school or book can teach you. DreamWorld Prime Events started in the right moment and I would never change that.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I’m a mother of 2 beautiful girls, I have 2 beautiful girl puppies and I got married almost 2 years ago(November, 2020). I have a full time job beside my amazing business and my biggest passion are the big events. The first party I start to plan was my my Quinceañero at my moms house. I made her glue and sew a bunch of different flowers on the top of my dress to use it for my birthday. After that I did my own wedding centerpieces and I decorate my first wedding in 2004, nothing fancy at that time. Without knowing anything about planning a wedding I remember I had a master of ceremony, a timeline and a variety of vendors that make it a success.
Every year I planned, decorate and celebrate both of my daughters birthdays and I help decorate multiple events. At that time I didn’t event thought about creating a design and planning business. A few years later I got divorce and meet my husband he’s as crazy as me. We plan our wedding and help me to do everything from dying all the sand from our centerpieces with food coloring because I wanted them Royal blue to help decorate the entire wedding the night before. What gave me that las t push to open my business was the vendors telling me that they love the décor and why I didn’t open a event decorating business.
Starting was the easy part just fill some papers, pay some fees and you are officially a business. Now what?? I started promoting the business in different platforms. I started doing birthday parties, balloon garlands, balloons classes, but my true passion is the weddings. Transforming a venue to a beautiful place were two people are going to take the biggest step of their life is what I love to do.
My clients love that I explain every detail of the process for them to understand how I will manage every detail for their perfect day. Not only that bringing the clients vision to life for them to be amaze with my work has show me to show the that there is value on what I do.
Is your party and you have to enjoy it until the end. As a planner I am here to guide every step from behind the scenes, beginning, during and at the end of your event. As a decorator I will bring to life your vision, create your perfect day. Not only for our couples kids have to enjoy too, do the party either big or small those are memories that will last forever.
When I sit back and I think of my childhood I always remember our parties because all the family was together. Keep your family together plus have a great time.
How did you build your audience on social media?
Building an audience in social media is not easy. You have to post constantly and have your audience engaged. There are several things you should considered in building an audience. First, which audience are you targeting? Use social media analytics these will help you know if you are on track. Once you have determine your audience. You can post daily or minimum twice a week. Create different content on post, stories and reels base on the audience you have decided to target. When creating content, think how this benefits the audience if this don’t benefit them.
Where do you think you get most of your clients from?
My clients have vary from different resources. Don’t be afraid to put yourself out there. I always remember I read somewhere to “spend like the business you want to be” I have never forget that. My business can be found in different platforms like Google business, Yelp, Thumbtack, Wedding wire and the Knot, Weddingly, West Tenth, Facebook, Instagram, Tik Tok recently started in You Tube and I have my own website too. Don’t be afraid, my advise is calculate your lead expense beside the income coming in from that source and you can see if it’s worth it or not.
Contact Info:
- Website: www.dreamworldprimeevents.com
- Instagram: dwprimeevents
- Facebook: dreamworldprimeevents
- Yelp: Dreamworld Prime Events
Image Credits
Roye Photography Toro Things Photography