We were lucky to catch up with Yiqi Feng recently and have shared our conversation below.
Yiqi, thanks for joining us, excited to have you contributing your stories and insights. Let’s jump right into how you came up with the idea?
As a film producer and marketing analyst, my career has always been about telling stories and understanding what audiences want. From producing films, I learned how to turn creative ideas into real projects, managing teams and budgets to make sure everything runs smoothly. On the marketing side, I gained insights into market trends, consumer behavior, and how to promote effectively. It became clear to me that many creative projects need not only solid production but also smart marketing to really succeed.
The idea for my business came while working on my first short film, ‘The Certificate’. I was not only producing but also handling the marketing. With a tight budget, we had to get creative—finding the right locations, managing actors, and making every dollar count. Thanks to my marketing background, we developed a targeted promotion strategy that got the film in front of the right audience, and it ended up getting more attention than we expected. This experience made me realize that combining production skills with marketing know-how could help other creative projects succeed as well.
Through the process of making and promoting ‘The Certificate’, I felt a deep sense of fulfillment—not just in completing the film, but in seeing how it connected with viewers. I saw how many filmmakers and artists struggle to get their work recognized simply because they lack the marketing tools, and it became clear to me that this was an area where I could really make a difference. That was the moment I knew this business idea was worth pursuing.
From a business perspective, a lot of people in the creative industry are great at content creation but might not have the resources or strategy to take their projects to the next level. I knew that by combining film production with marketing services, I could offer a one-stop solution—from creative development to market launch. I truly believe that understanding audience needs and market trends, paired with strong content, is the key to long-term success, and that’s what convinced me this was the right path to take.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I studied marketing for five years, but in the end, I decided to pursue my true passion—film. It felt like there was always a seed inside me, pushing me toward this industry no matter what. My journey into film started with my best friend, who is an independent short film producer in Shanghai. I followed her onto set for the first time, witnessing how dreams are crafted behind the scenes. That experience completely changed my perspective.
After finishing my undergraduate and master’s studies in Australia, I couldn’t ignore the voice in my heart telling me I needed to go to the U.S. and study film. I wasn’t ready to just settle into a career as a marketing analyst, feeling like I would always be separated from the one thing I truly desired—film. My friend became my biggest support system, teaching me the basics of filmmaking and guiding me as the producer and supervisor of my first short film. Through her influence, I began building my own resume, working on everything from advertising shoots to game company anniversary videos, as well as short films. These high-intensity projects gave me the hands-on experience I needed to quickly adapt and excel in the field.
Now, I offer a unique combination of film production and marketing services. My clients get a full-spectrum approach—creative production from start to finish, along with a solid marketing strategy to ensure their project reaches the right audience. I help solve the problem many filmmakers face: they can create great content but struggle to get it in front of the people who will appreciate it. What sets me apart is this fusion of creativity and strategy, giving my clients the tools to not only make something amazing but also make sure it has an impact.
One of the things I’m most proud of is my growth in this industry. Starting from scratch, I built my expertise through intense, hands-on work, always learning and adapting. I want potential clients, followers, and fans to know that my work isn’t just about making films; it’s about bringing stories to life and making sure those stories are seen and felt by the right people. That’s what I strive for in every project I take on.
Are there any resources you wish you knew about earlier in your creative journey?
One of the key things I wish I had known earlier in my creative journey is the difference between how films are produced in China versus the U.S. Having experience in both markets has sometimes left me feeling a bit lost. For example, in China, the role of a producer is often divided into more specialized areas—like line producers, location managers, and so on. But in the U.S., a producer tends to have a much broader scope of responsibilities, handling many different tasks. This difference can be confusing, especially when transitioning between these two systems.
I wish there had been resources early on that could have helped me better understand these differences. It would have saved me a lot of time and confusion as I adapted to the expectations and processes in each market. Having access to more information on the specific responsibilities and workflows in both countries would have made my transition smoother and helped me feel more confident in my roles across different projects.
Any advice for growing your clientele? What’s been most effective for you?
For me, the most effective strategy for growing my clientele has been leveraging the concept of reference groups in marketing. In the creative industry, trust is everything, and building relationships with key people can create a ripple effect. When I work on a project and establish a strong level of trust with my clients, they naturally become part of my reference group. Their endorsement, whether through word-of-mouth or simply by association, generates interest among others who trust their judgment.
This approach allows me to organically grow my network, as each successful collaboration leads to new opportunities. People tend to look to others in their field for recommendations and insights, so by delivering results and fostering that trust, I’ve been able to turn one satisfied client into several new ones. It’s not just about offering a great product or service; it’s about creating an ongoing cycle of trust and credibility that keeps expanding my reach.
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