We’re excited to introduce you to the always interesting and insightful Yingxiao Ouyang. We hope you’ll enjoy our conversation with Yingxiao below.
Alright, Yingxiao thanks for taking the time to share your stories and insights with us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?
I normally start from understanding the business goal, which is crucial to define success metrics. Then I go through research, design, iteration and handoff process. Customer pain points, customer journey, and core features are what I focus on when bringing an idea to execution.
For example, when I design the wearable camera for the diabetics, I conducted user research to identify user pain points. Three customer journeys were introduced to indicate where the user flow breaks. Through discussion, I discovered that it can take a year for the newly diagnosed diabetics to form a new eating habit. Then I started brainstorming solutions and evaluate them by feasibility, desirability and scaleability. These steps help me discover a more valuable and meaningful design direction when I bring ideas to execution. The final concept won the 2024 NY Product Design Gold Award.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I am Yingxiao Ouyang, a 6 years experience designer focusing on B2B design. Currently, I am a product design manager at Mastercard, a leading financial platform design. Previously, I have worked at Walmart, Tencent, Electrolux, and DataVibe. I provide digital design services and build delightful experiences for businesses.
Currently, I focus on data vis and data analytics design to empower users to make smarter business and life decisions. My design has been commented as “Clean, though and solid” by my coworkers and clients.
Is there a particular goal or mission driving your creative journey?
I aim to bring delightful and meaningful experiences to my end clients. I tend to find out what users need and want through my design. With the growth of data analytics industry, users expect to make more solid data-driven decisions. I aim at using technology to make data more actionable and easy to understand. In the past 6 years, I led 10+ warehouse platform design aiming to improve warehouse associates’ productivity and efficiency, and led financial platform design to improve business decisions for both large retails and SMEs. These platform designs brings accurate information to end users to make it easy for them to make business decisions.
Any resources you can share with us that might be helpful to other creatives?
I would recommend a book called if you want to know more about measurable design. It helped me define success metrics in my daily job and discuss what customer behaviors indicate success.
For any designers who want to know how to advance their career, Articulating Design Decisions and The Making of a Manager are great resources to work with stakeholders and coach others on design thinking skills. For any designers who are interested to know about how to design a cycle to engage end users, is a great one! To practice hands-on skills, websites like killer portfolio, it is nice that, The Crit are great resources to understand industry trends.
Contact Info:
- Website: https://oyyx.work/
- Linkedin: https://www.linkedin.com/in/oyyx/
Image Credits
Yingxiao Ouyang