We recently connected with Yingchi / Yuchen Hsu and have shared our conversation below.
Yingchi / Yuchen, appreciate you joining us today. Naming anything – including a business – is so hard. Right? What’s the story behind how you came up with the name of your brand?
We grew up in Taiwan and now we’re based in Brooklyn. Drawing inspiration from both the East and West, we wanted our company’s name to reflect that blend. “Mogu”, which means mushroom in Mandarin, was a daily staple back in our family. So choosing that word was our way of merging our Taiwanese origins with our current Brooklyn chapter.
Yingchi / Yuchen, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
We’re a sister duo from Taiwan. Growing up, we’ve always had an affection for cooking and dining, cherishing how beautifully crafted tableware can enhance a meal. Our Taiwanese heritage naturally drew us to Asian tableware designs. Every journey back home saw us collecting unique pieces from local artisans, and these individual treasures eventually sowed the seeds for Mogutable.
At Mogutable, we’ve curated a diverse range of Asian-inspired tableware and home goods. We hand-pick each piece in our collection, from unique artisanal items to selections from established brands. Our goal is to bridge the gap between the rich craftsmanship of Asian potters and everyday dining experiences at home, offering our customers not just products, but a sensory experience. We’re passionate about showcasing the stories behind the artists, their crafts, and the rich cultures they embody.
Having started as an e-commerce site, we soon felt the need for a physical connection, leading to our Brooklyn storefront. With events on the horizon, such as our debut at the Union Square holiday market this coming holiday season, we hope people see us as a beautiful blend of East and West.
Where do you think you get most of your clients from?
Starting out with our e-commerce site, drawing in new customers was a challenge. But things started to chang when we opened our storefront in Brooklyn. The brick-and-mortar location gave us a tangible space where locals could discover us, and it quickly became the heart of our customer interactions. Alongside this, our participation in street fairs and pop-up events around the city gave us an additional boost, helping to spread the word even further. We’ve noticed that our physical store and our presence at events complement each other well.
Any thoughts, advice, or strategies you can share for fostering brand loyalty?
We regularly send out newsletters where we highlight new products, share our favorite recipes, and provide exclusive offers. We also publish blogs to dive deeper into topics and share insights that resonate with our audience. On top of that, our active presence on social media allows us to connect with our community daily.
Contact Info:
- Website: mogutable.com
- Instagram: mogutable