We recently connected with Yifat Arbely and have shared our conversation below.

Yifat, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with the story of your mission. What should we know?

Our mission was born out of a love for the inherent beauty of concrete as a natural material, and a deep appreciation for its diverse range of qualities. I have always been drawn to its unique set of characteristics, and what sets concrete apart from other materials, like its ability to take on different forms and textures depending on how it is used.

We wanted to create products that could showcase the natural beauty of concrete and highlight these characteristics while also serving as functional pieces to incorporate into any home and design aesthetic, by taking an imperfect material and turning it into something that could be cherished and admired.

Our goal is to inspire people to see the beauty in imperfection and to appreciate the versatility of concrete as a natural material that can be used in creative and innovative ways and aim to bring a sense of character and personality to every home that embraces our creations.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers

Growing up in a small, economically challenged neighborhood, I always had big dreams and wanted to explore the world beyond my community. My father’s own passion for working with wood and other materials inspired my love for craftsmanship from a very young age. Over the years, I tried out many materials and techniques such as painting murals for kids’ rooms, creating beautiful plasterwork, and building wooden furniture.

Despite my deep-seated passion for the world of design, I encountered significant obstacles when it came to pursuing higher education in this field. No university seemed willing to accept me as a student, with some institutions claiming that my skills were not up to par and others insisting that I was overqualified for their programs. Despite these setbacks, I didn’t give up. Instead, I taught myself and worked hard to improve my skills. Through determination and a willingness to learn, I have achieved a lot and proven that motivation and hard work are essential to success in life.

My love for concrete began when my oldest son started the first grade. The school offered me an opportunity to add a touch of art to the yard to enhance its appearance. I accepted the challenge and crafted clusters of concrete mushrooms for the children to sit on. Each group of mushrooms had a different theme, such as sea and sky, a variety of materials, and flowers. I realized that concrete can be an artistic material and began using it for things like benches, tables, tiles, and planters in interior design projects. With each passing year, I continued to refine my skills and developed a unique concrete formula that we use for crafting all of our concrete products today.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

Yes! We manufacture and fulfill all of our own products from our facility in Las Vegas Nevada.

Concrete manufacturing is not taught at universities, which means that our process has been based entirely on trial and error and experimentation. Achieving the level of quality we have today has taken us a considerable amount of time and effort, and we still face ongoing challenges within the industry.

Because we manufacture everything by hand in our facility using only raw components we sometimes face challenges in sourcing our raw materials simply due to shortages from suppliers. Despite this, we have honed our expertise in finding alternative solutions while still maintaining the desired result and aesthetic.

Overall, our journey to manufacturing concrete products has been one of experimentation, perseverance, and dedication. We have learned that manufacturing a product is a continuous process of improvement and adaptation, and we remain committed to providing the highest quality concrete pieces for our customers.

Have any books or other resources had a big impact on you?

Here is a list of some of my favorite books that have given me great tools and I would recommend them to anyone interested in entrepreneurship, or self improvement:

1. The Power of Habit – Charles Duhigg
2. The 10X Rule – Grant Cardone
3. Love What You Do – Dana Spinola
4. Girl, Stop Apologizing – Rachel Hollis
5. Switch – Chip Heath and Dan Heath
6. Master Your Mind – Robb Zbierski and Roger Seip
7. The Entrepreneur Roller Coaster – Darren Hardy
8. What to say when you talk to yourself -Shad Helmstetter
9. Scale Or Fail – Allison Maslan
10. Traction – Gino Wickman

Contact Info:

• Website: https://concrettidesigns.com
• Instagram: https://www.instagram.com/concretti_designs/
• Facebook: https://www.facebook.com/concrettidesigns