Alright – so today we’ve got the honor of introducing you to Yeva Poghosyan. We think you’ll enjoy our conversation, we’ve shared it below.
Yeva, thanks for joining us, excited to have you contributing your stories and insights. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?
One of the biggest trends shaping the fine jewelry industry right now is the rising popularity of lab-grown diamonds. These diamonds are chemically and physically identical to natural ones but are created in controlled lab environments using two main methods: High Pressure High Temperature (HPHT) and Chemical Vapor Deposition (CVD). Lab-grown diamonds are especially appealing to today’s consumers who value sustainability, transparency, and innovation. They’re typically more affordable than mined diamonds, making it possible to choose larger stones or more intricate designs without sacrificing quality. That said, there’s still some controversy around resale value and whether lab diamonds carry the same luxury status as their natural counterparts. Even so, many younger buyers see them as a conscious and stylish choice. Their growing presence is reshaping how jewelers source materials and how customers define value.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
I’m a co-founder of ARY D’PO, a fine jewelry brand and boutique rooted in heart, heritage, and a love for meaningful design. My background is in finance and business leadership, but I’ve always been drawn to creativity and the emotional connection people have with beautiful things. That balance of structure and soul is what helped bring ARY D’PO to life. My husband – who’s not only my partner in business but also an incredibly talented designer – shares that vision, and together we’ve poured it into every collection we create. Our pieces are inspired by art, nature, and the stories people carry, and we believe jewelry should be more than just something you wear – it should reflect something deeper.
Over the years, we’ve been honored to receive five industry awards, but what means the most is when someone finds a piece that feels personal to them. At our Glendale boutique, the House of ARY D’PO, we showcase our own fine jewelry collections – like our Hearts & Orbs line and signature clover motifs – alongside thoughtfully curated gifts and designs from other brands we admire. We also love working on custom pieces and special orders, making sure our clients feel seen, heard, and excited about what they’re creating with us. Whether someone walks in for a gift or a once-in-a-lifetime piece, we want them to leave feeling inspired and appreciated. That’s the heart of what we do – connecting through beauty, craft, and intention.
What do you think helped you build your reputation within your market?
Our reputation has been built on a foundation of consistency, care, and staying true to our values. From day one, we’ve committed to delivering high-quality pieces and treating each client with genuine attention and respect. Whether it’s a custom engagement ring or a small gift, we believe every interaction should feel personal. We take the time to understand what our clients are looking for – sometimes even what they can’t fully put into words – and that attention to detail has gone a long way. Transparency and integrity are at the core of everything we do, and we never take trust for granted. We’re also proud to offer a wide design range, with the ability to create in a variety of styles while maintaining our signature elegance. That combination of versatility, craftsmanship, and heartfelt service is what continues to connect us with our community.
Do you sell on your site, or do you use a platform like Amazon, Etsy, Cratejoy, etc?
We currently sell online through our own website, ARYDPO.COM, which allows us to have full control over the customer experience and maintain the integrity of our brand. While many of our most curated and exclusive items are available in our boutique, our online shop continues to grow and evolve alongside us. We’re working on expanding our digital presence and improving the website to stay aligned with changing technology, especially with the rise of AI tools that are reshaping ecommerce.
The advantages of having our own platform include the ability to present our brand exactly as we envision it, maintain direct communication with clients, and offer a personalized, elevated shopping experience. On the other hand, it requires ongoing investment in SEO, high-quality product photography, and consistent marketing efforts to keep visibility strong. It’s a constant learning curve – but it’s also a space where we can grow creatively and reach people far beyond our local community.
Contact Info:
- Website: https://arydpo.com/
- Instagram: https://www.instagram.com/ary_dpo/
