We’re excited to introduce you to the always interesting and insightful Yesenia Schofield. We hope you’ll enjoy our conversation with Yesenia below.
Yesenia, appreciate you joining us today. What can you share with us about the story behind how you found your key vendors?
Before I started my fitness business, I would always wonder how other small business sourced their products.
Yesenia, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
My name is Yesenia which explains the “yes” in YesGetFit. MY fitness journey started out of pure drive to be a better athlete even though I no longer competed in sports. My journey through college propelled this same drive from high school into 2nd gear. I began taking my fitness journey into my own hands and using all of my knowledge to get better everyday. I had one young lady reach out to me in regards to training her. She requested a very rigorous and intense training program which is exactly what I gave her. We trained three days per week for 3 months and her results had us both amazed. The joy I received from bringing someone closer to their health and fitness goals exceeded any monetary amount that I received. That is truly where my business started and then I began to offer group training, virtual classes, and online fitness programs. In the year 2018, I began to research how to buy wholesale products and how to seek a credible vendor. At the time, I didn’t have any capital to purchase a lot of product especially after of taxes and shipping. Thats when resistance bands began to trend online, latex and then fabric material. I decided to purchase what I felt would be the highest quality and last the longest. The elastic fabric resistance bands was my first physical product and from that point on I grew my inventory to a second collection of resistance bands, sauna sweat wraps, and waist trainers. What set me business apart from all of the other brands who seemed to offer the same things was the quality behind my products. Every item with the YesGetFit brand is built to last through the toughest workouts! All of our fitness accessories are made for on the go workouts. They add premium luxury to every workout in regards to style, quality, and durability.
Let’s talk about resilience next – do you have a story you can share with us?
When I first started offering group fitness, I was sometimes the only person who showed up. Despite participants reserving their spot prior to the day of the class, I would experienced no shows. To be completely transparent, my first few group classes consisted of me and my 10 year old niece completing a workout together. It brings tears to my eyes as I type this because I want to really give up at those moments. It was so hard to continue offering a service that no one would show up for.l At certain points, I stopped offering them altogether. This is where resilience kicked in. The ability to bounce back and brush things off became second nature as a business owner. I had to take nothing personal and create a strategy for everything I wanted to “work”. I no longer took things to heart but I took it to the drawing board. When I experienced a no show, I put systems in place to make opportunities out of what seems like a flop. Recently I have filled a group class to its max but I would’ve never reached that point without remaining resilient.
Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?
As a young business owner, I had to learn that the saying “if you build it, they will come” only works if you market and advertise that “building” effectively. My primary dilemma with the growth of my business is spreading the word about it! If no one knows my business offers services and fitness accessories that can make their journey easier, then I won’t make sales. Then I has to unlearn that sales aren’t everything. Its less about what you’re selling and more about the dream you sell with it. Being that fitness and health is my lifestyle, I mistakenly expect others to get my drift and quickly. I remind my self this is why I’m in business; to spread the word of health and fitness and how easily it can be achieved through consistency and dedication.
Contact Info:
- Website: YesGetFit.biz
- Instagram: @yesgetfit
- Facebook: yesgetfitness