We recently connected with Yaretd Alcantara and have shared our conversation below.

Alright, Yaretd thanks for taking the time to share your stories and insights with us today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

Hello, my name is Yaretd Alcantara, CEO and founder of Glamour Studio Enterprises, and I’d like to share a story about a major life-changing risk I took: the decision to open my own business.”

In 2017, the risk I took was investing all my life savings—my entire security net—to open Glamour Studio. I was leaving my stable supervisor job to dive into the uncertainty of entrepreneurship. If I failed, I would lose everything.”

The risk paid off. The Camarillo community welcomed me, and Glamour Studio has been a success since opening in 2018. Today, I’m proud to be launching our next phase: Glamour Studio Cosmetics.

This whole experience taught me that the biggest risk is often failing to pursue your dreams. With hard work and a strong will, anything is possible.”

Yaretd, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My path into this industry is deeply rooted in perseverance. I came to Los Angeles at the age of 14, and after having to pause my education to support my family, everything changed when I received DACA status in 2012. That moment truly opened the gates to possibility. I pursued my esthetician’s license and Cosmetology I spent years working constantly, meticulously saving every penny while working in a fast-food restaurant. My business, Glamour Studio, was not given to me; it was built from scratch with sheer hard work, dedication, and my entire life savings. In 2018, I proudly opened the doors to our studio in Camarillo.”
2. Products, Services, & What We Provide (Productos y Servicios)
“Glamour Studio has two main pillars:
• Custom Services: We provide specialized skin treatments, professional hair coloring, and full makeup looks, including extensive work for bridal parties.
• Glamour Studio Cosmetics: We are now excited to be launching our own proprietary cosmetics line. This is the next phase of our brand, allowing clients to take the Glamour Studio quality home with them.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

The biggest and hardest lesson I had to unlearn was the belief that I had to do everything by myself.”

This belief was rooted in my early life experience. When I first came to the U.S. and received my DACA status, I learned that the only way to succeed was through maximum effort and absolute self-reliance. I worked every job, saved every penny, and when I finally opened Glamour Studio, I took on every single role: CEO, esthetician, accountant, receptionist, and cleaner.

However, this belief led to severe burnout. I realized that my self-reliance was actually becoming a ceiling for my business. I was so busy doing the work that I couldn’t focus on growing the business, like launching our cosmetics line. I had to learn that true leadership isn’t about being the hardest worker in the room; it’s about building a strong team and trusting others.”

What do you think helped you build your reputation within your market?

My reputation is built on three core pillars. The first, and most foundational, is absolute consistency in the quality of our service and products. In a highly competitive beauty industry, clients need to know that every time they walk into Glamour Studio, they will receive the highest level of expertise, whether it’s a skincare treatment or a makeup application. Our commitment to continuous education, keeping up with the latest techniques and products, ensures that our quality remains unmatched.”

Secondly, we built our reputation through a deeply personalized, client-centric focus. We don’t just provide services; we build relationships. We take the time to listen, educate our clients on their specific needs, and ensure they leave feeling more confident and empowered. This level of personalized attention is what creates strong word-of-mouth and client loyalty, which is the best measure of reputation.”

Contact Info:

• Website: https://Glamourstudiocosmetics.com
• Instagram: Aestheticsby_yaretd
• Youtube: Aestheticsby_yaretd

Image Credits

Pictures credit @cinebotfilms hair by @marcryancutshair nails by secret Studio