Alright – so today we’ve got the honor of introducing you to Yaneli Sainz. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Yaneli thanks for taking the time to share your stories and insights with us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

My mission is to create a space where people feel safe to be real. Especially women like me who played small, stayed quiet, or played nice. I come from a background where I had to unlearn a lot how to stop people pleasing, how to set boundaries, how to trust my own energy more than what others told me. The Beauty industry saved me, in a way. It gave me a way to express myself, to connect with people, to heal through life lessons, people, God and creativity. It’s not just about hair or lashes. For me this is spiritual. It’s energy. And I want everything I create whether it’s content, a service, or a conversation to remind people that it’s safe to be powerful, to be sensitive, and to be seen. That’s POWERFUL.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I’m a beauty creative based in Beverly Hills and a retired lash technician. The road here wasn’t handed to me. I had to go through a lot to get here relationships, environments, and situations that forced me to look inward and realized something that the power I was looking for was never outside of me.

I used to think someone else would see my potential and give me the opportunity of a lifetime. But that version of me didn’t know her worth. During my last business, I was surrounded by the wrong people. I was distracted by the outside world, trying to prove myself, trying to be seen. What I really needed was to go inward to heal, to grow, to build myself into someone who moves with confidence, who trusts in herself, and who walks with God.

That’s when everything started to shift. I started making bold decisions. I stopped waiting for permission. And I followed a strong inner knowing that I was made for something greater. That knowing is what led me to Beverly Hills. It didn’t matter what I went through in the past, or how others tried to keep me small. I found the light within myself.

Now I work in Beverly Hills, I live in my own apartment in West Hollywood, and I’m finally living the life I used to dream about as a little girl. And it’s not just about the lifestyle, it’s about being aligned with my purpose. Many people have an inner knowing that they’re meant for greater, but never act on it because of the outside world’s opinion, fear of failure, lack of self worth and that’s why it’s so important to stay rooted and to stay grounded and knowing who you are and knowing your worth.

My brand is much deeper than just what you see. I create content that I hope inspires women to set boundaries, practice discernment, and be authentic. I want clients to feel safe, seen, and empowered in my presence because I’ve done the inner work to hold that space.

What sets me apart is that I don’t have anything to prove I just want to remind and show everyone that you can be yourself you don’t have to to change who you are and you can do whatever you want in this lifetime as long as you set your mind to it and don’t let the outside noise skew you from getting everything you’ve ever wanted, walk in Faith and watch how everything unfolds for you .

I’m most proud of how far I’ve come internally. I didn’t just build a brand. I rebuilt me. And now I know I don’t need anyone else to validate me or create my dream life. It was always up to me. And I’m only just getting started.

How about pivoting – can you share the story of a time you’ve had to pivot?

Yes, I had to pivot from lash extensions to hair. And that shift didn’t come easy.
At the time, I was in cosmetology school and originally thought I’d just get my license and open a lash studio. Lashes felt like the safest bet I already had loyal clients, and it seemed logical. But as I got closer to graduation, something started to shift inside of me. I wasn’t inspired anymore. I was drained. I didn’t feel the same passion I once did.

Then came the question where was I going to work once I graduated? At first, I thought I’d stay local. Play it safe. But deep down, I knew that wasn’t me. I kept feeling these inner nudges signs from the universe, from God that I was meant for more. I’d scroll through TikTok and see messages that felt like they were meant just for me. And one day something inside me said it’s time.

I sat down, wrote my resume, and drove out to Beverly Hills with my cousin. I handed resumes out to a few salons, not knowing what would come of it. I was just about done for the day, and we decided to grab lunch and shop a bit. I still had one resume in my hand, and as we walked past Canon Drive, I saw a salon I hadn’t noticed before. I walked in and asked if anyone was hiring. There was a lady standing next to the front desk and she turned and said, “I’m looking for an assistant.” That woman ended up being Marta the stylist I now assist in Beverly Hills.

It hasn’t been easy. Learning to work with someone closely, adjusting to a new environment, and stepping into a whole new level of professionalism has challenged me in all the best ways. But I’ve grown so much. She’s been a powerful teacher, and this has opened up a new chapter of my life.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A lesson I had to unlearn is that no one is coming to save you not a friend, not a partner, not someone with status, power, or followers. I spent years believing that if I could just align myself with the right people, people who looked powerful on the outside then maybe some of that power would rub off on me.

I had to learn, through a lot of hard experiences, that no one is going to hand you your dream life. Even if they do try, it won’t last unless you believe you’re worthy of it unless you carry that power within yourself first.

I’ve been through friendships, relationships, and work dynamics where I gave too much of my energy away, thinking someone would eventually recognize my worth and give me what I was looking for. That kind of external validation never fulfills you in the long run. People can support you, but they can’t save you. Everyone is dealing with their own traumas and challenges. Nobody will ever care about your life, your healing, or your future more than you do.

That realization was painful but freeing. Because once I let go of waiting to be chosen, I chose myself. That’s what shifted everything.

Contact Info:

• Instagram: @sainzsociety
• Facebook: Yaneli Sainz
• Other: Tiktok: @nelisainzz