We caught up with the brilliant and insightful Yalda Soroush a few weeks ago and have shared our conversation below.

Yalda, appreciate you joining us today. Who is your hero and why? What lessons have you learned from them and how have they influenced your journey?

Kobe Bryant was a remarkable individual whose Mamba Mentality—a philosophy of relentless determination, resilience, and commitment to excellence—resonates deeply with me. His work ethic, focus, and passion for his craft made him an icon, not just in basketball but as a symbol of perseverance and dedication.

One aspect that truly stands out about Kobe was his unyielding commitment to improvement. He didn’t settle for being good; he continuously sought ways to become better. This dedication to constant growth taught me the importance of setting high standards for myself, always pushing beyond my comfort zone, and embracing the process of learning and refinement.

Kobe’s approach to challenges was also incredibly inspiring. He saw obstacles not as barriers but as opportunities to elevate his game. His resilience in the face of adversity taught me the value of perseverance, teaching me to view setbacks as stepping stones toward success rather than roadblocks.

Moreover, Kobe’s leadership qualities were exceptional. He led by example, demonstrating that leadership is not just about vocalizing instructions but about showing up, putting in the work, and inspiring others through actions. His leadership style continues to influence me in how I approach team dynamics and guiding others toward achieving collective goals.

One of the most poignant stories that encapsulates Kobe’s mindset is the time he tore his Achilles tendon and still managed to shoot free throws before walking off the court. That moment demonstrated his incredible determination, refusing to let adversity defeat his spirit.

Kobe’s legacy reminds me daily to embrace challenges, commit to continuous improvement, lead by example, and maintain an unwavering dedication to my goals. His life and mentality continue to influence how I approach my journey, pushing me to strive for excellence and perseverance in every aspect of my life.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Yalda Soroush, a seasoned Registered Nurse with a wealth of experience in emergency medicine, cardiovascular medicine, and cosmetic surgery, embarked on a remarkable journey that led to the founding of Rejuvenation Clinic. Her passion for aesthetics was ignited during her tenure as a traveling nurse, where she traversed the globe, immersing herself in diverse beauty practices across different cultures.

Inspired by the global insights she gained, Yalda dedicated herself to perfecting non-surgical aesthetic treatments. Armed with a Bachelor’s in Nursing, a license as a Medical Aesthetician, and over 12 years of diverse medical experience, she envisioned Rejuvenation Clinic as a pinnacle of expertise, safety, and personalized care.

The clinic offers a wide array of services, specializing in non-surgical procedures like injectables (fillers, neuromodulators), rejuvenating facials (VI Peel, Microneedling), and cutting-edge treatments such as MORPHEUS8, COOLSCULPTING, SCULPTRA, and SKINVIVE. These services aim not just to enhance beauty but also to restore confidence while prioritizing natural looks and safety.

What sets Rejuvenation Clinic apart is Yalda’s commitment to excellence. Her continuous pursuit of knowledge, global exposure, and dedication to ethical standards ensures that the clinic offers not only premium treatments but also a luxurious and safe environment for clients.

Yalda and her team take immense pride in providing a personalized experience. Each client receives tailored care, ensuring that their unique needs and desires are met with precision. The clinic stands as a testament to Yalda’s vision of offering top-tier aesthetic treatments while upholding the highest standards of safety and client satisfaction.

Potential clients should know that Rejuvenation Clinic isn’t just about procedures; it’s about a personalized journey towards enhancing natural beauty and regaining confidence under the guidance of a skilled and caring team led by Yalda Soroush, a pioneer in non-surgical aesthetics.

Let’s talk about resilience next – do you have a story you can share with us?

One of the most defining moments that tested my resilience was early in my career as an aesthetic nurse. I had a vision of creating a clinic that offered top-tier non-surgical treatments, but turning that dream into reality was far from easy.

At the onset, I faced numerous challenges—from financial hurdles to skepticism within the industry about the viability of non-surgical aesthetics. Despite the doubts and obstacles, I remained steadfast in my pursuit.

There was a pivotal instance where securing funding for the clinic seemed nearly impossible. Banks were hesitant to invest in what they considered an unconventional venture. However, rather than letting the setbacks discourage me, I used each rejection as fuel to refine my business plan, further solidifying my vision and determination.

I sought alternative avenues, explored creative funding options, and tirelessly pitched my vision to potential investors, showcasing the demand and potential for non-surgical aesthetic treatments.

After numerous setbacks and sleepless nights, my persistence paid off. I secured the necessary funding, and Rejuvenation Clinic became a reality. That moment of triumph wasn’t just about opening the doors to the clinic; it symbolized resilience, unwavering determination, and the belief in the vision I had cultivated.

It taught me that resilience isn’t just about bouncing back from setbacks; it’s about leveraging those setbacks as opportunities for growth and refinement. It’s about unwavering commitment to a vision, even when the path is challenging.

This experience shaped not only the success of Rejuvenation Clinic but also my approach to challenges. It reinforced the idea that resilience isn’t just a trait but a mindset—one that continues to guide me through every hurdle, reminding me that setbacks are merely stepping stones toward eventual success.

We’d love to hear about how you keep in touch with clients.

Maintaining communication and building brand loyalty are crucial aspects of any business, including Rejuvenation Clinic. Here are some strategies that have helped me in keeping in touch with clients and fostering brand loyalty:

Regular Email Updates: Sending newsletters, updates about new services or special offers, and informative content related to aesthetics through email can keep clients engaged and informed about your clinic.

Social Media Engagement: Active presence on social media platforms like Instagram, Facebook, or Twitter allows you to connect with clients, share before-and-after photos, educational content, and engage in conversations, fostering a sense of community.

Personalized Follow-Ups: After a client’s visit or procedure, sending a personalized follow-up email or message to check on their experience, offer post-treatment advice, and express gratitude reinforces a sense of care and builds rapport.

Loyalty Programs and Special Offers: Implementing loyalty programs or offering special discounts for returning clients can incentivize continued patronage and make clients feel appreciated.

Educational Workshops or Events: Hosting educational workshops or events related to aesthetics, skincare, or wellness can provide value to clients beyond treatments and further strengthen their connection to your brand.

Surveys and Feedback: Regularly seeking client feedback through surveys or feedback forms demonstrates that you value their opinions. It also provides valuable insights into areas of improvement and allows you to address concerns promptly.

Consistent Quality of Service: Ultimately, providing consistent high-quality service, personalized care, and a welcoming atmosphere during each client’s visit will naturally foster loyalty and encourage them to recommend your clinic to others.

By implementing these strategies and maintaining consistent and meaningful communication, Rejuvenation Clinic is nurturing relationships with clients, strengthen brand loyalty, and create a lasting impact in the realm of non-surgical aesthetics.

Contact Info:

• Website: https://www.myrejuvenationclinic.com/
• Instagram: https://www.instagram.com/nurse_yalda/
• Facebook: https://www.facebook.com/MyRejuvenationClinic
• Youtube: https://wv3.io/G3pAB4p1
• Other: https://www.tiktok.com/@nurse_yalda https://www.instagram.com/rejuvenationclinic_/ https://www.instagram.com/rejuvenationaestheticacademy_/ https://www.instagram.com/cadaverartaesthetics/

Image Credits
I give credit to the patients who consent the use of their images.