We caught up with the brilliant and insightful Yahaira Flores a few weeks ago and have shared our conversation below.
Yahaira, looking forward to hearing all of your stories today. Alright, so we’d love to hear about how you got your first client or customer. What’s the story?
No business owner forgets their first client or their first sale. Knowing that someone trusted my service without seeing any of my previous work or referral was motivating. I had to prove that my work and professionalism was trustworthy. Now, I have hundreds of 5 star reviews, all thanks to that first client who took a chance at my services.
Yahaira, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I was a college student and first time mom when I decided to start InkBeautyLA in the middle of the COVID-19 pandemic. It was definitely something new that required a lot of faith. My first goal was to provide bilingual services and brow education to the speaking Spanish community and to stay at home moms, because I reflected in both of those backgrounds.
As of now, I offer brow courses in person and online, both in English and Spanish.
My $100 brow online courses have been the most popular since students can get a glimpse of what the technique is like before investing thousands of dollars, definitely a great option for stay at home moms.
Can you share one of your favorite marketing or sales stories?
I decided to start and sell $100 brow online courses, it was a big decision for my business, as there are not many affordable brow online courses out there. However, I believe in affordable education and this was one way to put it into action.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Showing behind the scenes and educating step by step can be the most effective strategy to growing clientele.
Contact Info:
- Website: https://bio.site/inkbeautyla?fbclid=PAAaZaYE3UZ4s49n-BbG9QRKAI5VSoUe8t51MVIiosvhRMLuYDb34eBpNfZMg_aem_AUVAYL-JEogM_A1XrXyrZxCBsTcIjOoC2ANMe-dEo3w90wH6yv7wMKabs9jG-KCErcI
- Instagram: @inkbeautyla
- TikTok: @inkbeautyla