We were lucky to catch up with Yady Ochoa recently and have shared our conversation below.

Hi Yady, thanks for joining us today. So, let’s start with trends – what are some of the largest or more impactful trends you are seeing in the industry?

I think it’s safe to say that everyone is pleased to see us finally transitioning quickly and smoothly from a full-cut crease, glitter, and matte lip to a “glazed” natural-fresh appearance. If not the new eternally classic aesthetic, I hope it lasts a little while longer! As a pro tip, I strongly advise my ladies and gents to moisturize a lot, forego the primer, and after applying foundation and contouring, try a crème blush before applying concealer and setting everything with powder. You’ll adore the clean, carefree style, especially in Miami and throughout Florida. Don’t be frightened to try this style; it may be worn for any occasion.

Yady, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

As an entrepreneur in makeup artistry, I made the decision to take my own route and create as I went, since I’m a rebel against restrictions, narrow-minded people, and labels. While I enjoy taking charge, leading, and teaching, I also enjoy learning new things, so lately I’ve been really into real estate investing. I would really like to encourage all of the readers to look into investing in real estate and into working for yourself in whatever field you choose because there is nothing like being able to choose when and where you’ll work, and anything you can do to be closer to financial freedom really is the goal.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

Consistency, trend awareness, collaboration, and organization have all contributed to the development of my solid reputation. It’s been said. I have spoken with my clients countless times and in previous interviews, but I genuinely believe I have manifested them and will keep doing so. When I meet my clients, it nearly gives me the feeling that we have known each other for a long time. I am able to give them the ideal look since it is simple for me to comprehend what they need and how they want to feel. My reputation is what it is now due to my work ethic and how simple it is for us to connect and collaborate while producing beautiful art. In a way that has given me a trademark, my reputation is what it is now, not just among my clientele but with my peers as well.

Where do you think you get most of your clients from?

Viva voce, also known as word of mouth! I couldn’t express it enough. I initially thought social media was the only thing going on, but then during the pandemic, I stopped posting on Instagram. All of a sudden, all of these new clients contacted me because they heard from their family member or a friend. Truly amazing

Contact Info:

• Instagram: Yadyoc