We recently connected with Xinhui Ma and have shared our conversation below.

Xinhui, thanks for joining us, excited to have you contributing your stories and insights. What’s been the most meaningful project you’ve worked on?

I have just finished a comic that is made in a zine format. The project is called The Endless Summer, and it’s a story about a rebellious tween girl called Revolteen who’s always on roller skates. Revolteen didn’t do any homework for the entirety of summer instead she went out with her two best friends, to escape the consequences they decided to runway but only to find the town runs in a circle, and they are all going to turn into school supplies tomorrow.

The heart of the story is about growing up and not fitting in, it’s a subject that’s very personal to me, and is still very relevant to my life right now, even beyond school. As an artist going against the grain or trying to fit in and hop on the current thing, being an adult it’s not so black and white anymore, the choice between the 2 right now is more in the grey and finding a balance. This is what I’m struggling with, and I hope I can try to find an answer like Revolteen did in the end.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Hi everyone! My name is Xinhui Ma, I’m an award winning animation director, designer and comic artist. My short film have won several awards, and screened internationally at dozens of film festivals. I’ve just started my own animation studio, and we provide fun colorful snazzy animation service that combines the handmade nature of frame by frame animation and the slickness of motion design.

For you, what’s the most rewarding aspect of being a creative?

I am truly grateful for the valuable opportunity to engage in the creation of both artistic compositions and narratives, a vocation that not only constitutes my primary occupation but also serves as a fundamental wellspring of financial sustenance. The remarkable nature of this circumstance never fails to astonish me. For me, the most inherently gratifying facet of adopting a creative mantle lies in the intricate journey of conceiving and crafting artistry and storytelling. This endeavor necessitates an adept navigation of challenges, stimulating constant problem-solving, culminating in the profound fulfillment derived from witnessing the consummation of these efforts in the form of the final, polished product.

What do you think helped you build your reputation within your market?

Foremost among my priorities lies an unwavering commitment to the meticulous oversight of quality control, ensuring that each and every endeavor emanating from my studio attains the zenith of excellence. Concurrently, I am steadfast in my resolve to perpetually augment my artistic acumen, ceaselessly striving to advance the boundaries of my craft in pursuit of narrative engagement and the cultivation of aesthetically resplendent visuals. Adjacent to these imperatives, I recognize the paramount significance of cultivating reliability in my interactions with clientele, a bedrock upon which enduring professional relationships are constructed. Furthermore, a cornerstone of my ethos involves the safeguarding of my team, valiant collaborators who contribute ardently to the realization of creative undertakings. This commitment to their well-being stands as a testament to the shared dedication inherent within the creative realm.

Contact Info:

• Website: www.xinhuima.com
• Instagram: Umbrella_maam_studio
• Other: Ins: xinhui_art

Image Credits
Xinhui Ma