We caught up with the brilliant and insightful Willeen Capehart a few weeks ago and have shared our conversation below.

Hi Willeen , thanks for joining us today. Can you talk to us about a project that’s meant a lot to you?

The most meaningful project I have worked on to date was a capsule that I released titled, “The Dad Collection.” This capsule was meaningful to me because it honored my father who passed away in May of 2021–just two days before my birthday. This collection employed timeless vintage pieces harmonized with modern streetwear. Each piece I designed was tied to a specific memory of my father.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Fashion is something that I have always used a form of self expression. Throughout my childhood, my mother would put so much emphasis on ensuring that we looked presentable when we left the house—this is something that I have carried with me through adulthood. Little did I know, this would be the start to my love for fashion. I started my brand in 2019. My intent has always been to merge the power of visual storytelling with fashion and design.

I sell clothing and accessories.

What separates me from others is my unique designs and ability to connect with other through storytelling.

I am most proud of my ability to have faith and endure through difficult times. When you start a business, you have no idea how things are going to turn out. There are some great days and there are some days that are very difficult. Majority of people quit when things get tough and obscurity is at the forefront. Through my faith in God, I have been able to endure through the various stressors of growing a business.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I had to unlearn that more money is equivalent to more expenses. When you do not understand how money works you can easily run into financial trouble within your business. The goal is not to increase your income and your expenses. The goal is to increase your income, limit your expenses, and invest. You have to re-invest your profits back into your business in order to scale.

What do you find most rewarding about being a creative?

The most rewarding aspect of being a fashion designer is being able to tell your story, express yourself, and connect with your customers.

Contact Info:

• Website: Www.phaseofficial.com
• Instagram: @phase.us @willytho_
• Other: TikTok: @phase.us

Image Credits
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