We caught up with the brilliant and insightful Will Franco a few weeks ago and have shared our conversation below.

Will, thanks for taking the time to share your stories with us today We’d love to hear the backstory behind a risk you’ve taken – whether big or small, walk us through what it was like and how it ultimately turned out.

I made the decision to follow my dreams and opened my own fashion design studio after graduating from University rather than going to work for someone else. During school, I interned with a few designers where I made my first connections in the Los Angeles fashion district. It was a huge financial risk as I did not have any clients or stylists at the beginning. But, I believed in myself and just kept designing and making garments and meeting as many people as I could. So, I started doing shows, first in Los Angeles, then in New York, London, Dubai and Tokyo. It took me awhile to fully equip my studio but now I have multiple machines and have remodeled my studio to separate my showroom from my workroom/office. This has allowed me to have a creative space separate and distinct from a business space and helped me to focus and become both a better designer and a better businessman.

Will, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I am a fashion designer and am originally from Mexico. I came to the U.S. to follow my dream and had to work in factories when I first came as I was learning English. Originally, I studied business, but I knew in my heart my passion was fashion design. I earned a degree from Cal State University, Long Beach and have been designing my own line of clothes since graduation in a studio located in the heart of the Los Angeles Fashion District.

My Mexican heritage is very important to me and the colors I use and silhouettes I design incorporate my Mexican influences. I use this inspiration in a sophisticated fashion so the influences are not truly literal. The fact that I enjoy designing for all shapes and ages of women from everyday wear to a night at a club or a several red carpet event. To me, it is about empowering women and allowing them to feel good about themselves and their bodies.

I am proud that I have produced two collections a year every year since I graduated five years ago and have been invited to show in New York, London, Tokyo, Dubai and, of course, my home here in Los Angeles. Additionally, I have been featured in many international fashion magazines.

For you, what’s the most rewarding aspect of being a creative?

The most rewarding aspect is the positive reception I have received from my various collections. I am so grateful that models, stylists and clients have embraced my garments. This recognition that I do have a voice that resonates with others is something I am so appreciative of. The ability to connect with others in this way helps to inspire me whenever I have a tough day or a creative block.

How about pivoting – can you share the story of a time you’ve had to pivot?

During the pandemic, there was virtually no demand for any red carpet or evening wear looks. I pivoted to making facemasks. Initially, all of the fabric stores were closed so I had to use fabric remnants I had in my studio. And, since I typically do not use cotton in my garments, I incorporated interlinings to provide the needed protection. The result was designer, glittery masks that helped create positive energy in a very challenging time.

This was a very difficult time for my business, but it also gave me time to volunteer with a couple of non-profits as well as donating masks to local community groups. This was an example of something no one could have planned for, but I found a way to do something creative and beneficial and keep my brand relevant.

Contact Info:

• Website: www.itswillfranco.com
• Instagram: @willfrancodesigns
• Linkedin: https://www.linkedin.com/in/will-franco-53a52b122/
• Twitter: @itswillfranco

Image Credits
Photo 1: James Giovanni Pan (top left corner) Photo 2: Red carpet Will + model – no photo credit Photo 3: (short black dress). Weston Mosburg Photo 4: (pink dress). Mark Gunter Photo 5: (long teal dress). no photo credit Photo 6: (woman holding hand over head). Don Ryan Portrait: CJR Media + Photography