We were lucky to catch up with Whitney White recently and have shared our conversation below.

Hi Whitney, thanks for joining us today. One of the toughest things about progressing in your career is that there are almost always unexpected problems that come up – problems that you often can’t read about in advance, can’t prepare for, etc. Have you had such and experience and if so, can you tell us the story of one of those unexpected problems you’ve encountered?

The most unexpected problem for real estate agents is not knowing that daily lead generation is a required activity in order to have a consistent book of business.

Effective relationship building and communication with prospects are the highest money generating activities for a real estate agent to do on a regular schedule.

Another issue agents face is not knowing when and how to do effective lead follow up.

As a newly licensed agent, I did not have the organization skills to operate a productive real estate business. I remember my first system of follow up was scrolling up and down my text messages and recent calls to see who I needed to contact, Needless to say, my business did not flourish as a result.

The answer to mastering daily lead generation and follow up communication can be summed up in one word. Systems.
Systems bring your business a level of automation and organization that is necessary to operate and expand.

Whitney, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Whitney White. I’ve been in the real estate industry as a licensed agent since 2017, and a licensed broker as of 2021. Getting into real estate sales was initially strategic until i began to build a personal brand around my real estate expertise. I found that I immensely enjoy helping homeowners obtain high 5 and 6 figure checks when selling their home.

I have found my superpower is connecting sellers with buyers without wasting time or money. Most homeowners dread selling their home because it can be time consuming, expensive, and inconvenient. Whitney White Real Estate is able to assist sellers in their efforts to maximize profit by providing a customized selling approach that attracts the most ideal buyer in the desired time frame.

What sets Whitney White Real Estate apart is our dedication to authentic marketing. I am a real person, not a corporation or entity. I am proud to show my personality because that’s what attracts the best clients to me. So when I tell a seller, “I can get you a big a** check”, I am being the real me and telling them the real result we can achieve together. I haven’t had anyone turn me down yet.

At the time of this article, I am most proud to say that I have made my sellers a combined net profit of $1,008,073.52! This number will continue to grow as we reach more homeowners that are looking to sell their home in the Metro Atlanta area.

What you should know about Whitney White Real Estate is that the brand will continue to grow, expand, and make a pathway for agents to be successful by being their authentic selves.

What’s been the best source of new clients for you?

Social media has greatly increased my reach and visibility. By being consistent with content and having a follow up system in place, I am able to see a return on the effort spent and have greater results by keeping leads engaged.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

The One Thing might be one of the most compelling and straight forward books about the power of focusing on one goal. It has made a great impact on how I structure my day and organize my business.

Contact Info:

• Instagram: @iamwhitneywhite
• Facebook: @iamwhitneywhite

Image Credits
Maestro Images