Alright – so today we’ve got the honor of introducing you to Whilly Bermudez. We think you’ll enjoy our conversation, we’ve shared it below.
Whilly , thanks for joining us, excited to have you contributing your stories and insights. Going back to the beginning – how did you come up with the idea in the first place?
I am a professional marketer going on 23 years. My scope is service clients of any industry and working as a head of marketing in corporate America. Beyond that, I’m a podcast host and I really enjoy that. It’s like having your own TV Show or radio station. But my foundation was most definitely events.
It all started with producing events in the South Florida nightlife scene. My first clients came through those doors.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
I became exposed to marketing early on when I was a bouncer at several clubs. Since creativity has always been my strong suit, I really enjoyed watching the promoters create themes and concepts that would take serious planning. I figured that I wanted to try my hand at promoting a nightclub- I was probably 18 years old at the time.
I finally mustered the courage to approach one of the hottest clubs on South Beach at the time. It was called Pacha. A promoting partner and I got the owners to agree to give us a shot, but little did we realize that they gave us the most difficult night of week. This made trying to get the masses over to Pacha on a Thursday night nearly impossible and so we colossally failed. But in this failure, I learned several lessons and didn’t quit.
In less than one year, I became one of the most popular club promoters on the scene. My name recognition and reputation grew significantly and before I knew it, I had become one of the better-known names in club promotions and concerts from 1995 until 2008- when I finally decided to retire and embark upon new challenges.
Through my almost 1000+ events produced, I learned about planning, branding, design, and leading a team. I applied this experience to starting a small marketing consulting business where I write marketing plans, develop websites & mobile apps for clients. Within the same span of time, I also lent my services full-time to corporations as their Marketing Director or Chief Marketing Officer. While I can market anything, the three main industries where I possess the most experience is media, hospitality, and healthcare.
Today, I continue to work full-time as the head of marketing along with my business serving clients that have been with me for many years. But my latest project is a weekly podcast called the ‘WB Podcast’. Each week, myself and my guests tackle the most interesting topics related to World News, Business, and Positive Living.
In addition to the WB Podcast, I also created another weekly podcast called ‘BIZ 305’. Here, interview business owners and highlight their services, strengths, and their customer testimonial videos. It’s a unique concept to the South Florida market.
Do you have any stories of times when you almost missed payroll or any other near death experiences for your business?
Nothing comes easy. Like any good story, I have had plenty of failures, heartbreak, and tough lessons. I can’t imagine anything being simple in life. But the value in it, all are always the meaning within any obstacle. Life is about trying to pushing forward, sometimes success will reveal itself and sometimes destiny tells you what you need another lesson.
What do you think is the goal or mission that drives your creative journey?
Wake up very early in the morning! It’s all about being diligent, organized, and willing to work harder than the next person. You can take too many breaks or too many vacations- the work has to be quality and full.
Contact Info:
- Website: WhillyBermudez.com
- Instagram: @WhillyBermudez
- Facebook: @WhillyBermudez
- Twitter: @WhillyBermudez