We recently connected with Wednesday Odoms and have shared our conversation below.

Wednesday, looking forward to hearing all of your stories today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?

I think to truly be successful in anything, you first have to believe in yourself and push your fears aside. You need to have a plan. Not having a plan will have you doing double the work or even failing. Having a solid plan is like having a solid foundation for your home. Without a plan, you don’t really know what direction you are going in. Staying consistent, don’t stop no matter how hard it gets, no matter what mistakes you make, you just stay the course. Love and learn from your mistakes. Yes, I said to love your mistakes. I know it sounds crazy. I have made many mistakes trying to build my business, and it opened my eyes, allowing me room to grow as a business owner and a wonderful opportunity to learn. Having a support team or mentor that can help you work out the kinks and keep your spirits high when everything seems to be going wrong is a must. Lastly, don’t compare yourself or your business to anyone or anything. All it does is cause more fear and fear causes failure.

Wednesday, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Well, I am a wife and mother of 2 beautiful girls ages 12 and 7. I have been married to my husband for over 19 years. I am a Register Dental Hygienist and a small business owner. I am in the beauty/skin/body care industry. Five years ago, I started making body butter for my family. We live in upstate New York and the winter air is harsh and the indoor heating is drying. It was a recipe for disaster. No matter what products I brought from lotions, body creams, or even body butter, nothing helps our skin. Especially my children’s skin, which was always itchy and dry. I got tired of wasting my money on products that didn’t work. So I started researching different types of natural products and their healing properties and decided to make my body butter for my family. So After many failed attempts, I created a recipe that worked well with our skin and combated the dryness. Currently, my business offers a variety of all-natural homemade body butter, body scrubs, soaps, and beard products. We provide an alternative for products that have harsh chemicals and that don’t help heal and nurture your skin. Nuttere Buttere Cremes is all about nurturing your skin, trusting that the product will do what it is supposed to do. We want our customers to look at their skin and be happy that their skin looks and feels healthy. Our products are about creating healthy skin and combating dry skin. Our goal is for our customers to have the best skin they deserve to have without piling on chemicals, preservatives, and additives. The skin care business is not easy. There are so many competitors that you must keep your blinder on. What makes my business stand out is first we are trying to build a brand, not just a business. We are a simple, safe choice for our customers. That’s what makes us different and stands out. What I am most proud of is my journey in the business. I started off making products for my family and now I make them for anyone who needs and wants safe skin care options. I want my customers to know that I use and love our products, and my family and friends use our products. If I can’t put on my kids, I wouldn’t sell, not even to my worst enemy. We are all about our customers and want to ensure that their experience with Nuttere Buttere Cremes is one they will remember and keep returning to. We take much care of the details and the integrity of our products.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

I sell my products on Shopify. I chose Shopify because it seemed to allow the user a little more creative freedom and really easy templates even for people who are not really into techy to create a website. You can choose from a few templates that are free, but if you want better options, you have to pay for the templates and they can be pretty pricey. I really enjoyed being able to really build my website from scratch and having options of apps to add is nice but it would be a lot better if some of those functions were included with the Shopify website template such as the reward program app or even the chat app.

Any advice for growing your clientele? What’s been most effective for you?

My most effective strategy for growing my clientele has really been organic through social media posts, reels, stories, giveaways and boosted posts, along with paid ads.

Contact Info:

• Website: https://nutterebutterecremes.com/
• Instagram: https://www.instagram.com/nutterebutterecremes/
• Facebook: https://www.facebook.com/nutterebutterecremesllc