We were lucky to catch up with Warren Green recently and have shared our conversation below.

Warren, appreciate you joining us today. Alright, so you had your idea and then what happened? Can you walk us through the story of how you went from just an idea to executing on the idea

In 2017, I launched my first podcast, The Passion Playbook. At the time, I was eager to share meaningful conversations and insights, but I quickly ran into a hard truth—I didn’t know how to monetize my brand. I had the content, the passion, and the drive, but I lacked the strategic knowledge to turn it into a sustainable business. That experience left me with a lingering regret. Not because I failed, but because I knew there was a way to make it work—I just didn’t have the blueprint.

That regret became my fuel. I wasn’t just determined to figure it out for myself—I wanted to ensure that others with a voice and a vision wouldn’t have to struggle the way I did. That’s when the idea for Black Pyramid Media was born.

The first step was spotting the gap. In Knoxville’s media space, there was a clear need for brand development, digital monetization, and high-quality podcast production. Businesses and content creators had stories to tell, but many lacked the expertise to build their platforms strategically. Seeing this need, I made the decision to turn my lessons into a solution—a media company that didn’t just produce content but empowered brands to grow and monetize their presence effectively.

I started by developing the business plan—researching every angle of the industry and leveraging every resource I could find. I dug into YouTube, used ChatGPT to refine my approach, hired freelancers on Fiverr to fill in knowledge gaps, and sought out guidance from experienced mentors. From there, I began building an A-team—a diverse, talented group of creatives and strategists who believed in the vision. While assembling the team, I simultaneously worked on defining our core processes and refining our unique service offering—what would set us apart from other media companies?

Once the strategy was clear, it was time to invest in execution. I used income from my day job to fund our startup capital, purchasing essential equipment like cameras, lighting, video switchers, and high-quality audio gear. I also invested in software tools like Zoho, Google Workspace, and Airtable to streamline our operations and manage projects effectively.

With everything in place—team, tools, and strategy—we launched Black Pyramid Media, targeting our defined buyer personas and leveraging social platforms to generate buzz. From day one, we positioned ourselves not just as a media agency, but as a brand partner—helping businesses and creators scale their digital presence with brand development, content monetization, and operations automation leveraging AI.

Starting Black Pyramid Media wasn’t just about building a business—it was about creating a blueprint for success that others could follow. I took my past failures, turned them into lessons, and built a company that helps others turn their voices into impact. And we’re just getting started.

Warren, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

For those who may not know me, my name is Warren Green, and I am the Founder & CEO of Black Pyramid Media—a media agency that helps brands, creators, and entrepreneurs build, scale, and monetize their digital presence. But my journey into this space didn’t start with business ownership—it started with a passion for storytelling and a lesson in missed opportunities.

In 2017, I launched my first podcast, The Passion Playbook. It was my first deep dive into media, and while I loved the creative process, I quickly realized that passion alone wasn’t enough—I lacked the knowledge to effectively market, monetize, and scale my brand. That experience stayed with me, not as a failure, but as fuel to build a blueprint for others looking to do what I couldn’t at the time.

With a background in IT, Data Analytics, and Business Strategy, I understood how to interpret market trends, build automation workflows, and optimize digital processes—but I also knew that most creators and business owners didn’t have the time or expertise to leverage these tools. That’s where Black Pyramid Media was born—a company designed to merge technology and creative media to help brands grow smarter and faster.

At Black Pyramid Media, we help coaches, agents, and entrepreneurs develop scalable brands through:

✔ Brand Development Coaching – Helping businesses refine their offers, messaging, and positioning.
✔ Content Strategy & Podcast Coaching – Assisting clients in creating high-quality, engaging content that attracts and retains their ideal audience.
✔ Paid Ad Management & Digital Marketing – Running optimized paid ad campaigns to drive brand awareness and conversions.
✔ Leads & Operations Automation – Implementing AI-driven systems to streamline client acquisition and business workflows.
✔ Digital Products – Providing educational resources like our guide, How to Sell and Market a Podcast, to equip creators with the tools they need to generate revenue from their content.

What makes Black Pyramid Media unique is our ability to combine cutting-edge technology with high-quality media production. Many agencies focus on either branding and content creation or data and automation—we seamlessly integrate both. This means that our clients don’t just get beautiful content; they get a strategically built, automated system that turns visibility into sustainable revenue.

I’m incredibly proud of our team—a dynamic collective of marketers, media strategists, designers, and tech specialists. Despite most of our team operating as freelancers, the level of collaboration, creativity, and execution we bring to every project is what makes us stand out. Watching business owners transform their brands, gain visibility, and unlock new income streams through our work is what drives me every day.

At its core, Black Pyramid Media isn’t just a media company—we’re in the business of amplifying voices, humanizing brands, and helping entrepreneurs create impact. Whether you’re launching a podcast, growing your brand, or scaling your business operations with automation, we’re here to provide the tools, strategy, and execution to make it happen.

For those looking to elevate their brand, streamline their processes, and start monetizing smarter—we’d love to help. Your vision deserves to be heard, and we’re here to make sure it reaches the right audience, in the right way, at the right time.

How about pivoting – can you share the story of a time you’ve had to pivot?

Pivoting has defined my journey—each shift shaping my growth in life, career, and business.

In 2019, I made my first major pivot, moving from Orlando to Knoxville for a fresh start. After working various roles in admin, sales, maintenance, and manual labor, I was ready to change my career trajectory. That shift led me into IT, where I built expertise for nearly a decade in data management, business analysis, and automation—skills that would later transform my entrepreneurial approach.

The next pivot came with Black Pyramid Media. Initially focused on podcast brand amplification, I soon realized that content alone wasn’t enough—brands needed sustainable systems to scale and monetize. This led to expanding BPM’s services from podcasting to creative content and automation, merging my expertise in media, business analysis, and AI-driven solutions.

Now, BPM helps brands create high-quality content, streamline operations, and implement automation to drive revenue. Each pivot reinforced that adaptability is key to long-term success—not about starting over, but evolving with intention.

Have any books or other resources had a big impact on you?

As an entrepreneur, I’ve learned that growth happens in phases—first, you develop yourself, then your ability to lead, and finally, your business. The books that have shaped my journey reflect this evolution, helping me build a well-rounded approach to business that balances personal discipline, leadership effectiveness, and scalable strategy.

First Phase: Personal Development – Mastering Habits & Mindset

1. The 7 Habits of Highly Effective People – Taught me proactive decision-making, prioritization, and aligning actions with long-term vision.
2. Atomic Habits – Reinforced small, consistent improvements as the key to long-term success.

Second Phase: Leadership – Elevating Others & Building Culture

1. Leaders Eat Last – Showed me the power of servant leadership—creating a culture of trust, empowerment, and collaboration.
2. CEO Excellence – Provided high-level strategies on how top CEOs structure decisions, manage complexity, and drive impact.

Third Phase: Business – Scaling & Profitability

1. Scale or Fail – Helped me transition from a founder-led business to a scalable, system-driven company.
2. $100M Offers – Taught me how to create irresistible offers that drive growth and revenue.

These books shaped how I lead, scale, and create impact. Personal growth fuels leadership, leadership drives business, and business creates lasting success—a cycle I continuously refine at Black Pyramid Media.

Contact Info:

• Website: https://blackpyramidmedia.com/
• Instagram: https://www.instagram.com/blackpyramid_media/
• Facebook: https://www.facebook.com/blackpyramidmedia
• Linkedin: https://www.linkedin.com/company/black-pyramid-media/
• Youtube: https://www.youtube.com/@blackpyramidmedia
• Other: https://stan.store/BlackPyramidMedia