We recently connected with Wanda Malhotra and have shared our conversation below.

Wanda, thanks for taking the time to share your stories with us today To kick things off, we’d love to hear about things you or your brand do that diverge from the industry standard

Our primary goal at Crunchy Mama Box is to save time and money for families who are looking for products made with clean and healthy ingredients that also use environmentally friendly packaging. We do more than just read labels for our customers, we conduct ongoing research to ensure we carry only safe and sustainable items.

We do the work for customers by learning about companies that wish to list on our marketplace, understanding their processes, evaluating how they give back to the planet and the community and ultimately deciding whether they meet the Crunchy Mama Box standard of excellence.

We support women-owned, small, and sustainable businesses that make clean, healthy products and that are motivated by a cause. It’s a requirement for any brand we onboard that they also give back to charity in some capacity as Crunchy Mama Box is always thinking of customer health, the planet and others.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

The primary goal for Crunchy Mama Box at its inception was, and still is, to help small businesses and artisans from all over the world sell their products and have global exposure. I created a US-based marketplace in which vendors can choose which countries they would like to or can ship to. The platform is user-friendly, it allows brands to create a storefront, add videos and relevant information they choose to share about their business. The opportunity we face in an otherwise cluttered e-commerce world is this: I give small businesses a place for exposure, sales and growth plus offer marketing support to generate awareness where otherwise they may not be able to succeed.

I use my healthy living experience to cut through the clutter of the wellness industry and provide consumers with only consciously curated brands that truly promote a sustainable lifestyle. I have created not only a successful online marketplace for those seeking the best-of-the-best eco-friendly products but also a core community of families looking to learn, cultivate and grow their commitments to better living. I love connecting with others about food, health and wellness, which led me to pursue my Health Coaching certification from the Institute for Integrative Nutrition. For me, living a healthy lifestyle means I consider the foods I eat, the ways I move, and what I feed my mind, body and soul. What you put on your body is equally important as what you put inside your body. The journey to living a healthy lifestyle begins with clean and wholesome ingredients, and that is what I look for when testing products before listing them on the Crunchy Mama Box Marketplace.

How did you build your audience on social media?

The primary challenge with running any business is ensuring a healthy bottom line while also continuing to provide excellent products and/or service to consumers. Any Founder will tell you that it’s important to view the landscape and adapt to change, as necessary, in order to remain nimble and successful. With social media at the forefront of the game, I created a community of crunchy families online that are on a mission to spread love, support, and encouragement as we aim collectively to live a healthy and sustainable life. Our Facebook group called Crunchy Mama Strong is a space where families can feel connected and find support as they navigate parenthood. This allows my customers to share moments of joy, sadness, frustration, confusion, hope, anger, and triumphs as parents, while also asking questions about ingredients, safe products and healthier alternatives. I am using this platform to grow my Instagram presence as well and bring well curated content as well as wellness resources to followers. We continue to grow our audience organically, with families that share our values and are on a path to a healthier, more sustainable lifestyle.

Have you ever had to pivot?

Crunchy Mama Box started as a monthly subscription box, it was doing very well but we wanted to create a bigger impact. The decision to restructure the business and turn it into an eco-friendly marketplace was made so that we could support more artisans and business owners offer their products and services globally and gain more exposure. Whether its a business that is just getting started or is launching a new product, they can join our global marketplace and promote their products or services all over the world. Crunchy Mama Box is a platform that consumers and brands trust. We are committed to health, sustainability and providing information that will protect our customers from any sort of greenwashing.

Contact Info:

• Website: https://crunchymamabox.com/
• Instagram: https://www.instagram.com/crunchymamabox/
• Facebook: https://www.facebook.com/groups/1460202464115473
• Linkedin: https://www.linkedin.com/company/crunchy-mama-box
• Youtube: https://www.youtube.com/@crunchymamabox
• Other: Tiktok https://www.tiktok.com/@crunchymamabox

Image Credits
Box photo by Lauren Nygard Photography, all other photos were taken by Wanda Malhotra